Name: JENNY LYN L.

CARILLO Year/Section: BSE 4 A

Subject: ENT 115 - SOCIAL ENTREPRENEURSHIP

MODULE 2

LESSON 1

ACTIVITY

When you are starting your own business enterprise, what factors of parameters will you
consider in determining your market niche or target market? List down below.

ANALYSIS

 Based on the activity portion, answer the following questions that follows:
1. Why did you choose that market niche or target market?
2. What is unique or different with the target market that you had identified to other
potential market niche of your social enterprise?
3. As a social entrepreneur, how will you going to deliver value proposition to your
target market that is not offered by your competitors? Explain briefly.

APPLICATION:

Answer the following questions below. (10 pts. each).

1. Currently, many people believed that health & medical professionals takes advantage of
COVID – 19 pandemic to earn more income. Others think that even though you don’t have
COVID – 19, the doctor or health professional will charge it to that disease to acquire
premium from PhilHealth package. As a health & wellness organization here in the
Philippines, how will you respond to this notion of some people? Explain briefly.

2. As a social enterprise operating under the poverty and humanitarian aid sector, how will
you balance your operational activities that helps the community that you are assisting and
ensuring that your company will still acquire acceptable financial profitability? Elaborate
further.

LESSON 2
ACTIVITY

List down 5 products that are already associated with a particular product line. (Example:
softdrinks – Coke). Briefly explain why these brands are already linked with those product
variety.

ANALYSIS

Based on the activity portion, answer the following questions that follows:

1. In your own opinion, how important is establishing a brand name for a social
enterprise?
2. What are the advantages/benefits of having a well know brand for an organization?
3. As a social entrepreneur, how will you establish your brand name in the industry
where you are operating? Explain briefly.

APPLICATION

Make a collage that represents your social enterprise brand. Briefly explain the components
of your collage presentation. Please see example of collage below as reference.

LESSON 3

ACTIVITY

ANALYSIS

Based on the activity portion, briefly explain the relationship of the words that you had
discovered to social enterprise. Give examples whenever necessary.

APPLICATION

Read the following case study below and answer the questions that follows.

1. Briefly explain the social enterprise presented in the case study above.

2. What are the similarities of the problems encountered presented in the case study and
the problems that you are currently experiencing in your community? Cite an illustrative
example to support your answer.
3. As a social entrepreneur, how will you contribute in solving this main problem of your
locality as presented in your answer in item #2? Elaborate.