10 Keys to Improving SEO Ranking with Keyword Research

10 KEYS TO IMPROVING YOUR SEO RANKING
Authors
David Tomás Laia Cardona

CEO & Co-Founder Content & Inbound
of Cyberclick Marketing Strategist
at Cyberclick
Shanon Roberts
International Digital
Marketing Strategist
Index
• Introduction.........................................................................................................................5
• Understanding Search Engines................................................................................7
• On Page vs Off Page SEO.............................................................................................10
• 10 Keys to Improving SEO Ranking.......................................................................12
1. Keyowrd Research.................................................................................................12
2. Proper Structure..................................................................................................... 14
3. Title, Meta Description, URL, and Tags....................................................... 16
4. Fast Content vs Long Content........................................................................ 19
5. Internal Linking...................................................................................................... 21
6. Images and Infographics ................................................................................. 22
7. Videos......................................................................................................................... 24
8. Link Building........................................................................................................... 26
9. Social Networks..................................................................................................... 29
10. Metrics........................................................................................................................ 31
3
Introduction
The acronym SEO stands for Search Engine Optimization. SEO is an essential
marketing technique that is focused on bringing organic, non-paid traffic to
your website by using high quality content to get to the top of a search engine
result page (SERP). The ultimate goal of SEO is to attract more visitors to your
site and increase the chances of conversion.
Reaping the benefits of your SEO labor may be a bit of a slow burn at first, but
there are a few key techniques that you can use to help boost your content’s
organic positioning. Once you’ve managed to achieve some results your
success will be able to build upon itself.
In this Ebook we are going to teach you the 10 most important keys for securing
a good SEO positioning, as well as explain how search engines work and the
difference between On Page and Off Page SEO. Let’s get started!
5
Understanding Search Engines

Before we really dive deep into what SEO is and how to improve rankings, it’s
important to first understand how search engines work and how they determine
what to rank.
Throughout this ebook you will notice we mention Google quite a bit. Why?
Well, here are some key stats from SEM Rush:
• “In English, worldwide, 88% of searches on desktop are on Google.

On mobile, that figure is a whopping 96%. Bing and Yahoo combined
account for 1.5% of searches on mobile and 8% of searches on desktop.”
This means ranking on the other search engines is important, but Google will
always be the main focus.
So, how does Google decide what to rank and how? When Google detects new
content, they do 3 important things: crawl, index, and rank. Let’s review what
this means.
Crawling
Crawling refers to when Google’s “spider” analyzes your page to assess what
your content contains. Spiders are especially drawn to new content, which is
why it’s important to constantly and consistently be updating your website
and blog.
Links are crucial for crawling because it is how the spider arrives at your
webpage. It navigates your website using your internal linking structure. This
is why you always want to link to other articles in your blog content and why
pillar pages are so important. You can also submit your sitemap to Google to
get it crawled.
7
Indexing
After Google has crawled your website, they will then Index it. Indexing
is Google’s way of understanding and organizing the webpage. It stores
information about the content, images, videos, keywords, etc. It will use all of
this information, and more, to determine how to rank your web page in their
search results.
Ranking
After crawling (analyzing) and indexing (storing info) your website, Google
uses this information to rank your website when someone makes a search.
It also takes in other ranking factors, like location, language, device, load times,
site trustworthiness, content, keywords, etc. No one knows exactly how Google
decides to rank their results, but there are over a 100 different factors being
considered.
The most important thing we do know is that Google is looking to rank based
on the user’s search intent. This means that while keywords are important,
matching the intent of a user’s search is more important than using a certain
keyword x amount of times.
8
9
On Page vs Off Page SEO

When reviewing different SEO tactics, it’s important to understand the
difference between On Page and Off Page SEO, as this will determine where
your actions will take place.
• On Page SEO refers to actions that you can take on your own web
page in order to optimize it. An example would be the Internal Linking
strategies, proper structuring, and keywords.
• On the other hand, Off Page SEO are actions that can be taken through
external means to help attract traffic, like Guest Blogging.
In this ebook, the first seven tips we review will be On Page SEO strategies, and
the remaining three will be Off Page SEO actions.
10
11
1. Keyword Research
Keyword research is a fundamental first step in any SEO strategy.
Keywords are all of the possible search engine queries which may be relevant
to your business and your customers. They are a pillar of SEO because they are
one of the easiest ways to guide your content and attract users.
Grasping keywords, and key themes, allow you to understand the best words
or phrases to use in order to help users find your content and go to your
website. You can find the right keywords to use by creating buyer personas
and conducting keyword research.
Buyer Personas
A buyer persona is a semi-fictitious representation of your ideal customer. In

order to conduct proper keyword research, you must first understand your
buyer personas.
Understanding your buyer persona will allow you to brainstorm words

and phrases that relate to their needs, interests, pain points, concerns, and
questions about a topic. This will directly inform your keyword research and
thus your content.
You must take into account what types of searches or content your buyer
persona will be interested in consuming. With that data, you can brainstorm a
variety of keywords and themes that relate to their concerns. Using this insight,
you can go into a keyword tool to see which words are viable and relevant.
We explain everything you need to know about Buyer Persona’s here.

Keywords
Using tools like SEMRush and Google Keyword Planner, you can analyze
different keywords and determine whether they are a right fit for your brand
and buyer personas.
To determine what themes and words would work well, pay attention to the
following factors when analyzing keywords:
• Keyword search volume: It’s important to ensure that people are actually
searching for the words you have in mind. If the keywords have a low
search volume, then you may have to think of new phrases or topics of
interest.
• Difficulty level: Here we are particularly interested in finding “gaps” that

have a high enough search volume, but are not yet widely used by other
brands. Words with low difficulty levels or competition, yet high search
volumes are the ideal keywords to use for your content.
• Relevance: Ask yourself, how relevant is the term to the industry in

general, to our particular brand, and most importantly to our buyer
persona?
It’s important to note however that when we say keywords, we don’t literally
just mean one or two words. In fact, Using groups of related keywords, will help
give your content a better shot at positioning in Google as well as provide more
opportunity to answer a query.
This is why we are not concerned about mentioning one keyword x amount of
times, because search engines do not work like this anymore. Instead, focus on
key themes.
13
2. Proper Structure
Keywords are certainly important, but they are of no use if we don’t properly
use them. There is no science to creating the perfect SEO content, but over the
years we’ve had lots of practice to find out what works best.
Below, is a list of the most important considerations you should keep in mind
when structuring your SEO content:
• The content must follow a coherent structure. Google favors websites

where information is classified by sections H1, H2, H3 and H4. These
concepts represent code. If the information is not properly structured
using this code, Google will detect all the content as one giant paragraph,
which it will not consider interesting and therefore will not position
well.
• How does this code work? There must only be one H1, which
will always be the title. Within the content there will likely be
a few different H2 sections that are needed, and within these,
H3s. We recommend reserving the H4s to list things within
the H3s, but not using them too much. All this architecture
will help to give consistency to the content and facilitate the
optimization of the website.
• Be careful with keyword density. Based on our experience, the ideal

times to include a keyword is up to 1% throughout the text. For example,
if you have an article with about 2000 words, the keyword can appear
up to 20 times. You never want to write a keyword 30 times throughout
a 500-word article, because Google could penalize the article for
keyword stuffing. The truth is, there is no magic number when it
comes to keywords. In general, we recommend including the keyword
in the title, the URL and in the first paragraph of the content. Google
prioritizes showing the right content to the user based on their search
intent, rather than finding an article that mentions a certain word x
amount of times.
• Just like with keyword numbers, there is no magic article length. The
industry standard tends to stay around 1500 to 2000 in order to start
ranking well. But it is important to not force the articles to always stay
within this limit. Sometimes it’s just not possible to talk about one single
topic for so long, and forcing the writing can diminish the quality of the
article itself.
If you need a little inspiration in structuring your content, don’t be afraid to

spy on the competition. If your competitor has been able to detect what the
search engine likes, use their content as an example. Obviously you should
never copy, instead see how you can improve on what they are already doing.
15
3. Title, Meta Description, URL, and Tags
The title, meta description, URL and Tags are the four most important elements
when creating your content. They will help organize and optimize your website.
In fact, one of the main functions of SEO is to make life easier for Google so that
it thanks you by positioning your content well. Let’s see how.
Title
The title is the first thing the user will come into contact with. And first
impressions are very important!
Titles are one of the main elements that Google uses to determine what the
content is about, so it has to include clear and relevant information.
To spark interest the title should be engaging and explain in just a few words
what the content is going to be about. But there are also other aspects to
consider:
• Create a short, attractive and useful title. In addition to attracting a

user’s interest, you have to think about what they will type in search
engines. This brings us to our next tip...
• Your title must contain your main keyword. This allows the Google
algorithm to easily identify what the content is about, and is more
likely to align with what the user is typing.
• It must be between 50 and 70 characters, including spaces. Not too

long, not too short.
Some examples of short, attention grabbing titles include:
• Recommendations: “The 20 tools for ...”,
• Tips and Tricks: “10 keys to ...”,
• Anti-recommendations: “5 things you should not do ...” ,
• Step by step or guides: “how to increase your followers ...”.
16
Meta Description
The meta description is that small paragraph below the title on a search engine
results page. It is the brief description of the content and one of the elements
that will make users click (or not) on your page.
If you don’t set a meta description, the search engine typically shows the part
of the meta description that matches what the user has searched for. We still
recommend creating a meta description for Google’s sake.
How do you create the perfect meta description? To begin, it is important that
it is no longer than 160 characters. Also, it must contain the main keyword,
in a natural way. Since its purpose is to give a peek into the content, we also
recommend using some type of phrase to attract user engagement, such as
“Let’s start!”, “Don’t miss it” or “Find out here!”.
Just like with many things in SEO, there is no perfect formula for a meta
description. Google ranks by the number of clicks, and a good meta description
can help you get more traffic to your website. If your website has many visits,
Google will interpret that your content is high quality and it will benefit you by
positioning your page higher in the search engine.
Tags
Tags are labels that are used to organize a website. Although Google does
not use them directly, they will help you define your content and organize
it internally, which will make it easier for users to navigate your page and
Google’s spider will find it easier.
We recommend that you put a couple of Tags in each post to organize content
and generate traffic to complementary pages.
17
URL
URLs are readable by both users and computers. Since the URL serves as a
guide for the servers, it’s essential to optimize it for SEO.
Here are a few tips to keep in mind so that your URL contributes positively to
your web positioning strategy:
• Avoid characters that do not form part of the English alphabet. It is very
important that there are no special symbols in the URL, such as accent
or punctuation marks.
• Put hyphens between words. This way users will be able to read
what the article is about through the URL, and it will also be easier for
Google to interpret the content. In fact, the more human readable it is,
the better. If you are using HubSpot or Wordpress, the hyphens will be
automatically added if you include a space between words.
• It is recommended that the URL contains the keyword so that Google

knows what the content is about and it is easier to classify it. In general,
I recommend using the title of your article. But, remember to leave out
years in the URL so that the content doesn’t become obsolete.
• The shorter the better. In order for users to understand the title of the
content well and to make life easier for Google, it is better that the URL
does not exceed 80 characters.
• Always work with lowercase letters. Although it may seem quite

obvious, capital letters could create redirect errors.
Although it may seem complicated, the truth is that today URL optimization is
quite automated, especially if you work with tools like HubSpot.
4. Fast Content vs Long Content
Now that you know how to structure your content, you have to decide what
kind of content you’ll be making. What type of content is best? What works?
What do users prefer?
It’s true that Google tends to like content that bluntly and quickly answers user
queries. But sometimes creating long and in-depth content to explain certain
concepts also works.
In SEO and Inbound Marketing there are two common types of content: pillar
pages and topic clusters. Pillar pages are longer forms of content that serve
to organize your website for Google, while topic clusters are shorter pieces of
content like blog posts. Both are extremely valuable for any website to improve
SEO. Let’s dive into each of them:
Pillar Pages
A pillar page is a long-form piece of content that is used to give a broad

explanation of a certain topic, allowing other sub-topic, or cluster topics, to
connect back to it. Pillar pages cover all the main aspects of the topic on a
single page in a summarized way, giving the opportunity to create more
detailed blog or cluster content articles for each of the topics and link them to
and from the main page (pillar page).
In other words, pillar pages talk about a topic in a general way and the cluster
content covers related topics more in depth. For example, you could write a
pillar page about content marketing and a cluster content about blogs. You
could even go a step further and create secondary clusters, for example, an
article about guest blogging or another one about choosing the best images for
your blog.
Pillar pages are longer than typical blog articles, as they cover all aspects
of the topic you want to position yourself for, but they don’t go into as much
detail. The idea is that the pillar page gives a quick answer to questions about
a particular topic, allowing you to go deeper through the linked article.
19
Pillar pages should answer a user’s main questions about a topic, so that they
are encouraged to click on it when entering a related search term. Then, if they
want to go deeper, they can click on one of the links on the pillar page to access
a cluster content.
Topic Clusters
Topic clusters are pages that dive deeper into the topics mentioned in a pillar
page. Normally, clusters have the format of blog articles, but that’s not the only
option: they can also be an infographic, a video or even a podcast.
Normally, each cluster will be organized around a main keyword, but the most
important thing is that it really solves the user’s problems and provides useful
content.
For this pillar content-cluster structure to make sense for users and search
engines, it is essential that it is correctly linked. Links pass authority from one
page to another and allow users to navigate through them.
There are different ways to approach the link structure of a pillar page and its
clusters, but the basic thing is that the pillar page links to each of the main
clusters and these back to the pillar page. In addition, we must introduce links
between clusters, especially when they solve closely related issues.
20
5. Internal Linking
Speaking of internal linking, this is a very important factor for SEO optimization.
Internal links are links that lead from one page to another within your own
website. In addition to helping organize your website and facilitate internal
navigation for users who visit, internal links are a fundamental pillar to boost
positioning in search engines.
Internal linking strategies can increase the authority of a site around a given
topic, increase the click-through rate, and improve the search engine rankings
of individual pages.
A website’s link structure is what connects the pages together, which is why
they are so important in optimization. Remember how we said we want to
prioritize Google as much as possible? Google’s robots use addresses from
previous sitemaps and crawls to begin their search, and they navigate from
link to link. Internal linking is how the spider is able to find new websites to
then position.
By having a strong content structure, we help Google to index our site better,
and thus increase our chances for appearing higher in the search results. For
Google, internal links show the relationships between content and transfer
value and importance from one page to another.
21
6. Images and Infographics
Including images and infographics in your content can boost engagement

and have a helpful impact on your positioning. In fact, articles with images
and videos are shared on average 64.9 times, versus 28 times without
anything.
Still not convinced? Here are some more interesting facts:
• Websites and blogs that use infographics grow an average of 12%

more than those that do not.
• Quality visual content makes visitors’ stay time longer, and also
increases their level of participation.
• Infographic searches on the major search engines have increased

80% in recent years.
The numbers are clear. If you don’t include at least one image in your
content, the hours spent writing may go to waste. So don’t forget about this
important SEO boosting tip: include images in your content and properly
optimize them!
How to Optimize for SEO
Here are a few tips to improve SEO optimization for images:

• Pay attention to the title: The keyword has to appear in the Alt attribute
and in the image title. This is how Google is able to understand what the
image is displaying, since their spiders can’t read images.
• Keep small file sizes: The smaller the file size of the images the better.
We recommend using tools such as Compressor.io or Photoshop to
reduce the weight of the files.
• Choose the right format: .PNG format is the highest quality, but in SEO,
weight is more important. We recommend using .JPG whenever you go
through compression tools.
• Use infographics: Infographics help make information more effective.
In fact, they help users understand a multitude of data at a glance.
According to 3M Corporation and Zabisco, we process images about
60,000 times faster than text.
To keep web speeds high, even with a lot of visual elements, many SEOs use
Lazy Loading. It is the set of techniques that allow websites to load content just
when they are necessary, that is, as soon as they appear on the screen as we
scroll with the mouse. It is very useful especially for mobile devices, since the
user experience has to be faster and more efficient.
Weight has a huge influence on the loading speed of a page. Since Google
favors websites with a fast loading speed, it’s crucial to optimize the weight of
your content.
23
7. Videos
Along with images, videos are one of the best attention grabbers! Every
year more and more video marketing statistics come out that prove video
marketing is a trend that is sticking around for good. Within this trend,
mobile devices play a crucial role: more than half of video playback comes
from cell phones.
For SEO purposes, when we talk about video content we automatically think
of YouTube. However, YouTube SEO trends are not exactly the same as those
in Google. These small differences are due to the fact that YouTube’s metrics
are a little different from Google’s. While Google rewards user experience,
YouTube’s most important metrics are retention and number of views per
month.
How to Improve YouTube SEO
• Use the right keywords. Often when users search for a video on
YouTube, they don’t use the same keywords as they do in a typical
search engine. This means it’s important to conduct keyword research
separately for video content. Start by conducting a search on YouTube
and analyze the different options that appear in the search bar - these
are the words users are using to conduct searches.
• Optimize the title of your video: Just like with blog posts, YouTube
videos have a few key important areas that you want to ensure you’re
optimizing: title, descriptions, and video tags. Be sure to include your
main keyword in these 3 areas.
• Encourage user interaction: YouTube considers the videos with the
most comments to be the most popular. Ask users to comment on what
they think of the video or leave questions.
• Quality over quantity: Making a video for the sake of making a video
won’t help your SEO strategy. It’s important that your videos are
interesting, relevant, bring value to the user, and are of high quality.
• Share your videos: The more views your videos have, the more YouTube
will show your videos to users. Share your video content on your social
networks and embed you videos into your blog content in order to
increase the quality of your articles and take advantage of your website
traffic. It’s a win-win scenario!
24
If you’re investing in both written content and video content, I recommend

coming up with a joint content strategy. Make your written content, images,
infographics, and video content follow a similar theme and try to create
video content for every piece of written content you create, and vice-versa.
8. Link Building
Link building is the first strategy we’ll be discussing that deals with Off Page
SEO. If you remember from our introduction, tips 8-10 will deal with Off Page
SEO tactics. Let’s explore how Link Building can boost your SEO positioning.
Link building is a link strategy that can be really beneficial for your business.
This SEO technique consists of including links to your website on other high
quality websites to improve positioning.
Let’s take a look at the benefits of this tactic:
• Improve credibility: When a brand links to another company’s

website, it is like the company is recommending their content as
sufficient. This improves the credibility of that website. Therefore,
having other websites link to yours is very beneficial as it places
your brand in an expert position and users will begin to recognize
you faster.
• Improve your ranking in search engines. Users aren’t the only

ones who take note of website recommendations. Google thinks
it is favorable for other websites to link to your company, as this
makes them understand that your content is so great that other sites
recommend you and trust that their users can go to your page.
• Increase traffic to your website: As more websites link to your page,

the traffic will naturally increase. Although this does not necessarily
translate into more prospects or more sales, at least the possibility of
it happening will increase.
26
To Dofollow or nofollow, that is the question
When you link to a website on your page, there are two different types of
tracking links. Dofollow links are the ones that the Google spider follows, while
the nofollow ... you can guess, right?
In general, we recommend creating dofollow links for Internal Linking

strategies and use nofollow links for Link Building (when adding other website
links to your own page).
Ideally, when other websites are linking to your page, they give you a dofollow
link. But, external nofollow links are still helpful for SEO.
Link Building Tips
So how can you get your link on external websites? Here are a few tips:
• Guest Blogging. Publishing guest articles on other blogs helps you
increase your audience and position yourself as an expert in your
sector, in addition to generating quality links to your site.
• Use tools like Slideshare to share quality and useful content while
linking to your website, well also making a post to promote your website
on social networks.
• Contact specialized magazines in your sector and ask them if you can
write something about their business. The idea is that you can place a
link back to your website, similar to guest blogging.
• Make infographics complete with accurate information in which you
include a link to your website.
• Create a YouTube channel. Be sure to include a link to your website in
the description box of your videos and in the channel page.
• Find influencers who can leave a good review of your company while
promoting your website.
27
Link Building Actions That Google Penalizes
Not all link building actions are created equal. Google knows that SEOs are
constantly trying to increase their website’s positioning, but Google cares
more about pleasing searchers than marketers. This is why they have many
rules and guidelines to ensure that the top results of a SERP (search engine
results page) only shows high quality pages.
If Google feels that you are using cheap tricks to try and improve your position
through link building, they will penalize you. While it may be tempting to try
and improve your ranking as quickly as possible, avoid doing the following
so that you don’t get penalized:
• Hosting links on poor quality sites: We don’t want to link build on just
any website. We want to ensure that our website is being linked by
high quality, high ranking pages. You are the friends you keep, and in
this sense if Google sees that you’re consistently being linked by poor
quality websites then they will assume you are also a low quality site.
• Working too fast: If you go from no outbound links to suddenly many,

Google will know something is suspicious. A good link building
should build gradually over time.
• Natural links: You know that keywords should always be used

naturally and consistently, including on links. Your link shouldn’t be
forced into a keyword, but instead fit naturally.
• Same domain: A good link building strategy should be diverse. Ensure

that not all the links come from the same domain.
28
9. Social Networks
Are social networks relevant for SEO? This is a big question for marketers.
The short answer is no. By default, social media links are nofollow, so Google’s
spider will not link them to our website. However, even though social networks
themselves do not have a direct influence on web positioning (Google
considers them independent web pages), a strong social media presence can
also strengthen your SEO through other means.
For example, although your presence on a social network does not impact your
website’s ranking, your social pages can still appear in search engines. This
means if users search for your social accounts, they can easily find them on
Google. This is why it’s important to set up social accounts and maintain them.
Also, having a well developed social media strategy builds loyalty, trust and
community with your audience. Perhaps most importantly (for SEO), social
media provides another way for you to share your content, thus bringing in
new visitors to your website and disseminating your content in an additional
way.
So, which social networks should you focus on? This depends on your company
and target audiences. In general, I recommend having at least a Facebook,
Instagram, Twitter, and LinkedIn account. If you will create video content then
you should also have a YouTube. Having a strong presence on social media is
the ideal partner for your SEO strategy.
Let’s take a look at a few other ways social media can indirectly aid your Off
Page SEO work.
29
How to Indirectly Boost SEO Through Social Media
• Build a real audience: Fake followers do not do anything for your

SEO (or your social strategy), so focus on building a strong audience
instead of a large one. Using relevant and attractive content you can
build loyalty and create engagement.
• Optimize your posts: Use hashtags and keywords in your posts. Try
to regularly (and naturally) link your blog or video content
• Maintain your brand: Try to maintain an aesthetic coherence in your

posts (typography, color palette ...) across your platforms and website.
This helps build user trust, boosts professionalism, and maintains
consistency.
• Create quality content, don’t just stay on the surface. To do this,

study who your followers are, what motivations they have and what
they hope to learn from their online experience. This will directly
influence your content strategy.
• Be consistent. It will be very difficult to create a community if you do

not publish content regularly.
• Study the metrics: Like any long-term strategy, metrics and follow-up
are essential. We need to learn from our mistakes and get feedback
from the information we have obtained to move forward.
30
10. Metrics
Finally, if you want to improve your SEO ranking you must always pay attention
to your metrics. SEO requires continuous analysis so that you can continuously
improve, optimize, and learn from success and failures.
Here are the most important key performance indicators or metrics that you
should pay attention to to boost SEO:
• Total visits: This measures the organic monthly traffic. Don’t obsess
over this metric because having a lot of traffic does not mean having a
high conversion rate to lead.
• Unique users: Measures the monthly traffic of unique users, that is, real
people. It works with IPs, so if a user enters from the same IP 5 times, it
only counts as 1.
• Traffic sources: It is essential to discover which pages attract more or

less traffic to boost them or not.
• Tracking Keyword: Thanks to tools like Google Console we can follow

the position of the keywords indexed.
• Bounce rate: Measures how many users visit your website and leave it
directly without browsing it. This KPI does not consider user retention,
but the amount.
• Average page view rate for each user: It measures the average time that
each unique user is on each page.
• Page loading time: As you now know after reading section 6, the lower
it is, the better.
• Conversion ratio from visit to lead: If you are using SEO as part of your
Inbound Marketing strategy, this will be an important metric to track.
This metric helps us know if our content is on the right track or not. The
higher the better!
31
Let’s Talk!
We want to be your digital growth partner.
Cyberclick is a digital advertising and marketing
agency with more than 20 years of experience. We
accompany our clients in strategy development
and campaign optimization from an innovative,
analytical and scientific perspective.
If you want to grow your SEO strategy, click here to

learn how we can help you reach your goals.
¿Qué nuevas técnicas OOH podemos inventar los marketers para que la
gente preste atención a nuestros mensajes?
Las imágenes holográficas 3D empezarán a estar a la orden del día en Digital

Signage a partir de 2020.
La empresa Hypervsn, por ejemplo, ha creado imágenes holográficas en 3D a
World Trade Center (Barcelona)
info@cyberclick.es
www.cyberclick.net
+34 93 508 82 35

10 Keys to Improving SEO Ranking with Keyword Research

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

10 Keys to Improving SEO Ranking with Keyword Research

Uploaded by

Copyright:

Available Formats

10 KEYS TO IMPROVING YOUR SEO RANKING

David Tomás Laia Cardona

• Understanding Search Engines................................................................................7

• On Page vs Off Page SEO.............................................................................................10

• 10 Keys to Improving SEO Ranking.......................................................................12

3. Title, Meta Description, URL, and Tags....................................................... 16

4. Fast Content vs Long Content........................................................................ 19

6. Images and Infographics ................................................................................. 22

Understanding Search Engines

• “In English, worldwide, 88% of searches on desktop are on Google.

On Page vs Off Page SEO

Keyword research is a fundamental first step in any SEO strategy.

A buyer persona is a semi-fictitious representation of your ideal customer. In

Understanding your buyer persona will allow you to brainstorm words

We explain everything you need to know about Buyer Persona’s here.

• Difficulty level: Here we are particularly interested in finding “gaps” that

• Relevance: Ask yourself, how relevant is the term to the industry in

• The content must follow a coherent structure. Google favors websites

• Be careful with keyword density. Based on our experience, the ideal

If you need a little inspiration in structuring your content, don’t be afraid to

3. Title, Meta Description, URL, and Tags

• Create a short, attractive and useful title. In addition to attracting a

• It must be between 50 and 70 characters, including spaces. Not too

Some examples of short, attention grabbing titles include:

• Recommendations: “The 20 tools for ...”,

• Tips and Tricks: “10 keys to ...”,

• Anti-recommendations: “5 things you should not do ...” ,

• Step by step or guides: “how to increase your followers ...”.

• It is recommended that the URL contains the keyword so that Google

• Always work with lowercase letters. Although it may seem quite

4. Fast Content vs Long Content

A pillar page is a long-form piece of content that is used to give a broad

6. Images and Infographics

Including images and infographics in your content can boost engagement

Still not convinced? Here are some more interesting facts:

• Websites and blogs that use infographics grow an average of 12%

• Infographic searches on the major search engines have increased

How to Optimize for SEO

Here are a few tips to improve SEO optimization for images:

How to Improve YouTube SEO

If you’re investing in both written content and video content, I recommend

Let’s take a look at the benefits of this tactic:

• Improve credibility: When a brand links to another company’s

• Improve your ranking in search engines. Users aren’t the only

• Increase traffic to your website: As more websites link to your page,

To Dofollow or nofollow, that is the question

In general, we recommend creating dofollow links for Internal Linking

Link Building Tips

Link Building Actions That Google Penalizes

• Working too fast: If you go from no outbound links to suddenly many,

• Natural links: You know that keywords should always be used

• Same domain: A good link building strategy should be diverse. Ensure

How to Indirectly Boost SEO Through Social Media

• Build a real audience: Fake followers do not do anything for your

• Maintain your brand: Try to maintain an aesthetic coherence in your

• Create quality content, don’t just stay on the surface. To do this,

• Be consistent. It will be very difficult to create a community if you do

• Traffic sources: It is essential to discover which pages attract more or

• Tracking Keyword: Thanks to tools like Google Console we can follow

If you want to grow your SEO strategy, click here to

Las imágenes holográficas 3D empezarán a estar a la orden del día en Digital

La empresa Hypervsn, por ejemplo, ha creado imágenes holográficas en 3D a