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  • Chime Content Marketing Case Study

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    Narrato Social
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    Creating exceptional content, gaining audience trust, and navigating regulations is a delicate juggling act that takes time to perfect. We've found a shining example of a fintech company that does it right - Chime! In this case study, we take a look at the different aspects of Chime’s content marketing strategy - https://narrato.io/blog/chime-content-marketing-case-study-lessons-from-chimes-content-marketing-strategy/

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    Creating exceptional content, gaining audience trust, and navigating regulations is a delicate juggling act that takes time to perfect. We've found a shining example of a fintech company that does it right - Chime! In this case study, we take a look at the different aspects of Chime’s content marketing strategy - https://narrato.io/blog/chime-content-marketing-case-study-lessons-from-chimes-content-marketing-strategy/

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    45 views10 pages

    Chime Content Marketing Case Study

    Uploaded by

    Narrato Social
    Creating exceptional content, gaining audience trust, and navigating regulations is a delicate juggling act that takes time to perfect. We've found a shining example of a fintech company that does it right - Chime! In this case study, we take a look at the different aspects of Chime’s content marketing strategy - https://narrato.io/blog/chime-content-marketing-case-study-lessons-from-chimes-content-marketing-strategy/

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Content Marketing

    Case Study

    narrato
    Content
    1. The Chime blog 5. Content repurposing for maximizing
    2. Chime in the news impact and reach
    3. Chime’s vibrant social media 6. Feature-first SEO strategy
    presence 7. Out-of-the-box marketing
    4. Chime affiliate program campaigns

    narrato
    1. The Chime blog
    Diverse topics addressing common
    customer concerns

    Distinct blog categories for easy


    navigation

    Featured posts prominently displayed


    for immediate value

    narrato
    2. Chime in the news
    Dedicated section for press coverage

    Helps showcase brand authority and


    gain the trust of consumers

    narrato
    3. Chime’s vibrant social media presence

    Instagram and Twitter: Relatable


    content, memes, and trends

    LinkedIn: Brand news, campaigns, and


    #LifeatChime posts

    YouTube: Educational content,


    collaborations, and engaging video
    series

    narrato
    4. Chime affiliate program
    Affiliate programs help Chime reach
    niche audiences and tap into partners'
    networks

    Cost-effective method: Pay only for


    results

    narrato
    5. Content repurposing for maximizing
    impact and reach
    Chime repurposes content to cater to
    diverse audience preferences

    Maximizes content's value, extends


    lifespan, and boosts visibility

    narrato
    6. Feature-first SEO strategy
    Optimizes content with feature-
    specific keywords
    Help them attract targeted organic
    traffic
    Chime ranks high for feature
    keywords, directing users to relevant
    pages.

    narrato
    7. Out-of-the-box marketing campaigns

    Promotional campaigns like 'Happy


    Chime' and 'Chime Feels' highlight
    Chime's mission

    Paid ad campaigns expand audience


    reach and generate brand buzz

    narrato
    Thank You
    Read the complete case study on Narrato blog

    https://narrato.io/blog/chime-content-marketing-case-study-
    lessons-from-chimes-content-marketing-strategy/

    narrato

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