Presenter: Luke Strochnetter

When: 8am - 10pm Friday 5th April

Title: Organic Social Media: It Tastes Better

General Marketing Recommendations

1. Authenticity Over Perfection: It's important to prioritise authenticity, transparency, and genuineness in
content creation. Today's consumers seek honesty and authenticity from the brands they support. Instead
of striving for "perfect" content, focus on creating content that resonates on a human level.

2. Engage, Don't Sell: Customers prefer engaging content over overt sales pitches. Create digestible,
engaging content that focuses on the customer's needs and interests rather than hard-selling products or
services.

3. Consistency is Key: Regular posting and engagement are essential for growth. Establish a consistent
content schedule to keep your audience engaged and interested.

4. Focus on the Why: Highlight the reasons behind your products or services rather than just their
features. Consumers are more interested in the value and impact your offerings can bring to their lives.

5. Idea Journal: Keep an idea journal or use the notes pad on your phone to capture inspiration whenever
it strikes. This can be a valuable resource for content creation.

6. Team Involvement: Encourage your team to contribute ideas and participate in content creation. A
variety of perspectives can enrich your marketing efforts.

7. Make Marketing Fun: Shift the perception of marketing from a burden to an enjoyable and creative
activity. Embrace creativity and innovation in your marketing strategies.
 Organic Marketing

What is Organic Marketing?

- Organic Marketing focuses on building a genuine connection with customers through non-paid tactics. It
aims to grow an audience and increase brand awareness organically, without relying on paid
advertisements.

Tactics for Effective Organic Marketing:

- Build Long-Term Relationships: Aim to establish a loyal customer base by engaging them in meaningful
ways. Show your customers that you're interested in more than just a transaction; invite them to join you
on your brand's journey.

- Identify Your Audience: Create highly targeted content that resonates with your specific audience. Your
content should educate, inspire, entertain, or convert. Consider what questions your audience might have
about your products or services and address these in your content.

- Content Types:
1. Educational: Share how-to guides, industry insights, behind-the-scenes looks, FAQs, and testimonials.
2. Inspirational: Share stories of progress, community involvement, and the positive impacts of your
products or services.
3. Entertaining: Utilise memes, quizzes, contests, and light-hearted content to engage your audience in a
fun way.
4. Converting: Offer exclusive promotions, sneak peeks, free trials, and create urgency to encourage
purchases.
 Authentic Marketing

What is Authentic Marketing?

- Authentic Marketing focuses on genuine messaging and connections with customers. It emphasizes non-
paid strategies that highlight customer stories, company values, and transparency.

Tactics for Authentic Marketing:

- Utilise non-paid platforms like Facebook and Instagram to share customer stories, testimonials, and
company values.
- Embrace transparency. If mistakes happen, address them openly and with humour where appropriate.

Tools for Organic and Authentic Marketing:

- Use ChatGPT for brainstorming ideas and creating engaging content.

- Explore "Answer the Public" for insights into what your audience is searching for.
- Develop three content pillars to structure your marketing strategy around.
Examples of Entertaining and Inspiring Content: