Social-Media Marketing

Common platforms for business

Pinterest-

 Useful for showing products and sources of inspiration

 If it is important to your business to share imagery of your products or services, use
pinterest and update it regularly

Facebook-

 Human side of your business

 Specific audience to target with advertising
 Keep it professional and update it at least weekly

Instagram-

 Image-based platform. This is a place to share information with visually compelling images or
short video
 Instagram stories offer a great way to give your audience a view of your business and the
culture

Twitter-

 Ideal for sharing updates, posting announcements, and keeping your followers informed.
 It can be used for customer service

LinkedIn-

 Formal business platform where you can publish resume

 If reaching professional audience is more important to your business, then you should
consider using LinkedIn

YouTube-

 Popular video-sharing platform you can use to host videos related to your business.
 YouTube makes it easy to link to your videos and share them using social posts on Facebook,
Twitter or LinkedIn
 Content on YouTube is indexed in google search making it easy to find from your web
browser

Benefits of social media marketing-

1) Inexpensive- most social media platforms are free to join and create an account
2) Audience targeting- it allows you to reach your specific target audience and gives your
current customers an easy way to reach you.
3) Flexible- you have control over your messaging, which you can easily modify as you grow the
business
What is social media –

1) Blends technology and social interaction

2) Creates an online environment where members of a virtual community can interact

Social media marketing plan-

1) Define your goals- define what you want to achieve

 Increase traffic to your website
 Build awareness of your brand
 Increase sales

Make sure your goals are measurable and enable you to check your progress

2) Define your audience- determine your target audience to help you shape the content
 Location
 Age
 Gender
 Ethnicity
 Income

Understanding who your customers are will help you connect with them on a personal
level, humanize your brand and serve them at the highest levels

3) Create compelling content- your brand’s social personality should reflect

 What makes your business special?
 Its value to your customer
 What inspires you to do the work you do

Timely and relevant content is important on social media. Content must be meaningful
and provide value to your customers

Audience will stay connected with you if they regularly see interesting content and
product, they cannot get anywhere else

4) Engage your audience-

 Allows communication to flow in both directions
 Enables you and your customers to add value to the interaction

Tagboard, hashtagify.me, and social mention are tools that enable you to set up alerts to
notify you when your brand is mentioned

5) Measure success- every social media platform provides metrics to help you measure the
effectiveness of your social media marketing process.
Monitor metrics and track over time-
 Reach: potential number of people who see your content
 Engagement: number of interactions with your content ( likes, shares, comments,
replies)
 Engagement rate: a rate for the no. of engagements generated each time a post is
viewed
 Conversion rate: the no. of users who complete your intended goal
 6) Revisit these steps

Organic vs Paid Promotion-

Organic-

 Using free tools provided by the social media platform to build a community and interact
with it, share posts, and respond to customer comments
 Organic posts do not guarantee you will reach your full audience. Many of the advertising
services that help you target your audience are not free

Paid-

 Paid promotion is paying to display advertisements or sponsored messages-based om the

user profile. Paid promotion guarantees your content will be seen by the people that matter
to you

Note-

Page’s short description helps people know what you’re about, and it appears in search results when
people look for you online