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The Ultimate Guide to

Product-Led Content
Marketing Strategy
for SaaS Companies

https://narrato.io/
Table of Contents
I. How to build a product-led content strategy that converts
customers?

1. Know your SaaS product inside out

2. Understand your customers’ challenges and needs
3. Find the right topics to target
4. Determine how to position the product in your content
5. Create, distribute and promote your product-led content

II. Which are the best tools for a product-led growth strategy?

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 How to build a product-
led content strategy that
converts customers?

Product-led content needs both skillful

writing and a solid user experience.

Content strategy encapsulates everything -

from content planning to what your
audience sees on the surface.

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1. Know your SaaS
product inside out

A thorough understanding of the

product is essential for creating effective
product-led content

Inputs from Product Managers and

Product Teams is crucial

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2. Understand customers’
challenges and needs

Customer feedback can bring to light

deficiencies or opportunities in your
SaaS product

Involvement of Customer Success and

Sales teams is crucial

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3. Find the right topics to target

Topics that match search intent and have

traffic potential

Topics that can easily accommodate your

product and have business potential

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4. Determine how to position
the product in your content

Prioritize topics based on how well you can weave

the product into it

Can your product be the hero, is one of many

solutions or just gets a fleeting mention?

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 5. Create, distribute and promote your
product-led content

Use product-led storytelling skills to create impactful

content

Choose the right distribution and promotion channels to

increase chances of generating product-qualified leads.

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 Which are the best tools for a product-led growth
strategy?

Content
collaboration CRM platforms or Product Screen recording
platforms like customer feedback analytics tools and graphic
Narrato platforms designing tools

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THANK YOU
Read the full article: https://blog.narrato.io/the-ultimate-guide-to-
product-led-content-marketing-strategy-for-saas-companies/

https://narrato.io/