EMPLOYEE POSITION DESCRIPTION

Position Title Assistant Manager

Team Unit Conference Marketing

Location Messe Frankfurt Trade Fairs India Pvt. Ltd. - Delhi
Employee Role Purpose
We are looking for a marketing professional for the profile of Assistant Manager-Marketing to enhance our growth
efforts in the Conference division. The role will be broadly divided into four categories: Planning & Brand Management,
Online Marketing, Research & Reporting and Onsite Event Management.

Key Organizational Relationships

Line Manager Deputy Conference Head
Peers Marketing
Contacts Internal: Marketing, Producers, Delegate Sales, Sponsorship Sales, Operations
External: Trade Associations, publications, media, government agencies, and other relevant industry
groups; Vendors
Key Accountabilities
Planning & Brand Management:

- Strategies and ensure implementation of the marketing plan under the company
Primary
guidelines
Accountability
- Coordinate with the graphic team and conference producers to update project
collaterals with industry insights and statistical data
- Collaborate with the sales & sponsorship team to provide support with sales collaterals
Online Marketing:

- Should be able to run paid & organic campaigns on LinkedIn and Facebook
- Develop content that can boost the organic reach by exploring platforms/tools like:
YouTube, Quora, LinkedIn Groups & Articles and commonly used platforms like, Twitter
and Instagram
- Explore influential marketing
- Recommend new ideas to help drive the business using other tools and directories
- Expand digital tie-ups with Media and Story-tellers (like ScoopWhoop, Storypick and
YourStory)

Research & Reporting:

- Maintain a competitor tracker analysis for each conference and provide actionable
inputs that can be incorporated in the marketing collaterals
- Manage inquiries & opportunities and determine which lead sources are driving the
business
- Analyse website traffic (using Google Analytics), e-mailers, etc. and highlight critical
findings like unique opens, clicks and bounce rate, etc.

Onsite Management:
 - Ensure timely creation of marketing collaterals
- Supervise barter media partnerships
- Collect speaker / delegate testimonials
- Collect attendee feedback and maintain a record sheet

Attributes required for the position

Education Master degree (with MBA in Marketing / Masters in Communication / Or Equivalent)

Experience 5-8 years work experience in the field of marketing; primarily events & conferences

✓ Should have strong marketing communication skills

✓ Should know Social Media Marketing
Additional
✓ Should know how to use Power-point for presentations
Knowledge
✓ Should be strong at MS Excel
✓ Should be able to write blogs / articles / summarise event reports

✓ Good presentation skills.

Personal ✓ Interpersonal skills
Attributes ✓ Deadline-oriented and ability to manage multiple projects.
✓ A team player and creative thinker.