JOB DESCRIPTION Doc.

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I. GENERAL INFORMATION

Job Title Digital Marketer Job Code: Ma08

Job Level: Officer

Department Marketing department

Working time Office hour 

Working by shift 

Location N2 Building, Km2, Thang Long Boulevard, Me Tri Ward, Nam Tu

Liem District, Hanoi

II. JOB PURPOSE

Purpose: Not only be responsible for managing all the marketing campaigns (on time
and on budget) that promote a company and its products, enhancing brand awareness
into the digital space to drive traffic and acquire leads/customers but also helps identify
and evaluate new digital technologies by using web analytics tools to measure website
traffic in order to optimize marketing campaigns, email marketing, social media and
display advertising.
 III. WORKING RELATIONS

Direct supervisor Marketing manager

Dotted – reporting line N/A

Direct Subordinate(s) N/A

Working Relations Internal:

- Direct Manager
- All departments
External:
- Communication partners

IV. AUTHORITY

In terms of N/A
finance

In terms of HR N/A

In terms of - Requesting departments to provide relevant information and

expertise coordinate the implementation of the department's work.
- Proposing to the Manager on the organization of work,
equipment, assets... in order to perform well the
functions, tasks and improve the efficiency and quality of
the assigned work.
- Reporting directly to the Manager on the progress and
efficiency of the assigned work.
 - Recommending advanced courses for yourself.

V. RESPONSIBILITIES AND DUTIES

Key tasks and responsibilities Frequency

Daily, Monthly
Responsible for implementing all Digital
Marketing activities related to delivery
service of Viettel Post

As per request
Make detailed advertising plans based on
the master marketing plans

Daily, Monthly
Implement advertising activities on
channels: Facebook, Google, Tiktok and
other online advertising channels

As per request
Work with contacts of Facebook, Google
and ad networks to resolve ad account
issues

Daily, Monthly
Operate the Social Listening tool to
monitor the health of the brand in the
online environment and handle when
negative information arises.

Daily, Monthly
Operate digital marketing tools for work
 Daily, Monthly
Research new and effective advertising
and communication channels

VI. WORKING CONDITIONS

- Working in a dynamic, young and professional office environment, with

attractive remuneration
- Essential physical requirements: Typing and applying pressure with the fingers
and palm required
- Physical effort/lifting: sedentary - up to 10 pounds of force occasionally and/or
negligible amount of force frequently or constantly to lift, carry, push, pull or
otherwise move objects, including the human body.

VII. PERSONAL & COMPETENCY REQUIREMENTS

Education & - Bachelor’s degree on Economics, Marketing, Business

Qualifications Administration, IT…

Professional - Having a thorough knowledge of Marketing,

knowledge especially Digital marketing, including:
+ Knowledge of the market, identifying
target customers,…
+ How to build advertising channels,
promotion campaigns, ..
+ Having knowledge of SEO, Google
Analyzer is one of the basic requirements.
Knowledge + How to build and implement an online
marketing plan.
+ How to use the most basic online
marketing tools: Website, SEO website,
Social Network, Email marketing.

Supplementary - Clerical: knowledge of administrative and

knowledge clerical procedures and systems such as word
processing, managing files and records,
 stenography and transcription, designing forms,
and other office procedures and terminology
- Communications and Media — Knowledge of
media production, communication, and
dissemination techniques and methods. This
includes alternative ways to inform and
entertain via written, oral, and visual media.

Functional - Proficient in using tools such as Powerpoint,

Skills Skills Excel, Mindmap, etc.
- Skills in writing advertising articles, PR
articles, product review articles or SEO…

Supplementary - Networking and analytical skills

Skills - Teamwork skills
- Communication skills
- Creative skills for contributing new and
innovative ideas
- Having english skills is an advantage

Experiences - At least 3 years of experience in Marketing

- Used to have experience in Marketing management positions
- Having worked in companies and corporations with 100% state
capital is an advantage

Personal - Ability
requirement + Written Expression — The ability to communicate information
(Attitude, and ideas in writing so others will understand
Personality,
+ Oral Expression — The ability to communicate information and
Ability)
ideas in speaking so others will understand.
+ Fluency of Ideas — The ability to come up with a number of
ideas about a topic (the number of ideas is important, not their
quality, correctness, or creativity).
+ Originality — The ability to come up with unusual or clever ideas
about a given topic or situation, or to develop creative ways to
solve a problem.
- Attitude
+ Cooperation — Job requires being pleasant with others on the job
and displaying a good-natured, cooperative attitude.
 + Adaptability/Flexibility — Job requires being open to change
(positive or negative) and to considerable variety in the workplace.
+ Willing to learn.
+ Industrial working style.
- Personality: honest, open, thoughtful and caring.

VIII. PERFORMANCE STANDARDS

No Job performance standards Quality Quantity

standards standards (%)

1 Responsible for implementing Ensure activities and 100% performance.

all Digital Marketing activities
related to delivery service of
Viettel Post.
advertising campaigns
are operated smoothly,
effectively and in line
with the company's
orientation

2 Make detailed advertising Advertising plans must 90% performance

plans based on the master
marketing plans
reach the target
audience, properly use
the budget, and promote
marketing activities as
well as generate profits
for the company.

3 Advertising activities 95% performance

Implement advertising have to increase brand
activities on channels: awareness, reach more
Facebook, Google, Tiktok and customers
other online advertising
channels
4 Find out the cause and 80% of issues be dealt
Work with contacts of the superior solutions to with
Facebook, Google and ad address the problem
networks to resolve ad account
issues

5 - Tracking, analyzing, - 75% of negative public

Operate the Social Listening and timely respond to opinion being handled in
tool to monitor the health of conversations about the most optimal way
the brand in the online company on social
environment and handle when media.
negative information arises.
- Solving, turning the
flow of negative public
opinion towards the
company
-Monitoring social
media channels for
mentions of your brand,
competitors, product,
and more..

6 Operate and select tools 80% tools being used

Operate digital marketing
tools for work
appropriately for resonably
different digital
marketing purposes,
effectively use
measurement tools to
find weaknesses and
improve performance
across channels.

7 - Due to research, 75% of newly-effective

Research new and effective
advertising and
communication channels
design or use communication channels
communication
channels in accordance
with the rapidly
changing market.
- Through the research,
 it is necessary to adjust
the content, form and
media to increase the
effectiveness of the use
of media.

Signature
The person holding the position described, the manager, in charge of the human
resources department and the Board of Directors have read, exchanged and agreed
to sign that the information completely reflects the assigned work. This job
description may change according to the actual job assignment, approved by the
Board of Directors and considered as an Appendix attached to the Labor Contract of
the person holding the described position.

Holder of office
Signature - Fullname - Date

Manager
Signature - Fullname - Date

Human resources manager

Signature - Fullname - Date

Board of Directors
Signature - Fullname - Date