CASE STUDY

EXTERNAL

RE/MAX India uses The challenge

RE/MAX is one of the largest Real Estate networks globally with
“The Sharp Shooter approach of
Smart Bidding to crack operations in 100+ countries and 150,000+ registered agents. Google in advertising has been a
They have a network of 1500+ agents in India, however till now were game-changer for me. Google Ads'
~5k premium leads at not involved in direct support to agents in terms of lead generation.
powerful audiences helped us
Each of their 30+ existing partner projects had a unique audience,
55% lower CPL ticket size, creatives and landing pages. Quality of leads was a major
concern as real estate projects are time sensitive and need immediate
precisely pinpoint and reach the right
conversions. audience with highly relevant
messaging, resulting in higher
The approach
conversion rates and a better ROI.”
● Focussed and customised approach for each campaign
with the right bid strategies helped acquire the right Nishant Tomar
audiences CMO, RE/MAX India
https://remax.ind.in/ ● Captured Intent through Search by ensuring more than
90% Impression Share
● Used Customer Match lists to ensure campaign learning
was aided to the best extent possible.

The results
4960 680K+
● 55% lower CPL vs other channel partners High Quality Ad Impressions
● Drove 47000+ high intent clicks resulting in over 4000 Leads
qualified leads
●
●
Achieved healthy lead inflow on all top projects
Minimised invalid / low quality traffic
55%
Lower CPL vs other
channel partners

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