SOCIAL MEDIA STRATEGY

PROPOSAL FOR: THE BRISA VACATION RENTALS

PREPARED BY: JEELENE BENITEZ
 TO DISCUSS

CHALLENGES TIMELINE
ACTION PLAN DELIVERABLES
STRATEGY
INTRODUCTION
Hi Admin,
Thank you for taking the time to respond to my outreach.
I'm excited about the opportunity to discuss strategies for
enhancing your vacation rentals’ social media presence.

I've taken the initiative to conduct my own research into

your business, as I believe that understanding your brand's
unique identity is crucial to creating an effective social
media plan.

My aim is to help your vacation rental business flourish on

social media by attracting quality followers who can turn
into potential customers.
CHALLENGES
Based on my research, I've identified some challenges and pain points that you are currently facing in your business.
These challenges are crucial to address in our strategy proposal to ensure we develop effective solutions that align with
your goals. Here are the challenges you're experiencing:

Unique Content - Experience Focus: Stand out by showcasing the unique experiences your vacation rental
services offer through captivating visuals and storytelling.

Engagement: Actively engage with your audience through meaningful conversations, prompt responses, and
soliciting feedback to build a loyal community.

Leverage TikTok: Utilize TikTok's dynamic and creative platform to showcase travel experiences, capitalize on
trends, and drive viral content for wider reach and engagement.

Content Consistency: Maintain a consistent posting schedule across all social media platforms to keep your
audience engaged and maintain visibility.

Data-driven Insights: Utilize analytics tools to gather data on audience preferences and behaviors, allowing for
informed decision-making and optimization of content and engagement strategies.
ACTION PLAN
RESEARCH STRATEGIC CONTENT ANALYZE

01 03 05
Gives us a solid Custom content We keep an eye on
foundation on strategy based on the KPIs achieved
which we can build research done on organic efforts
our ideas to adjust strategies

ONBOARDING
Contract signing
02 PROFILE OPTIMIZATION 04 ENGAGEMENT
Nurture followers +
06
and account Our ticket to reach more target
sharing or access attracting the right audience
market + more
follows
 MY 4G STRATEGY

GEARING UP
GAME PLAN GROUNDWORK GETTING DIRTY
FOR SUCCESS
1 - GAME PLAN
Our strategy will begin with thorough research encompassing a comprehensive analysis of your competitors and target
market. Understanding the landscape will guide our decision-making process.

In the pursuit of maximizing impact, we'll adopt a focused approach. Instead of dispersing efforts across multiple
platforms, we'll strategically select and prioritize one social media platform to begin with. This meticulous approach
allows us to channel our resources and efforts effectively, establishing a strong foothold before expanding to other
platforms.

Platform Selection and Cross-Posting with TikTok

Drawing from our thorough research, we'll determine the ideal social media platform that resonates with your business
objectives and target audience. Whether it's Instagram, Facebook, or TikTok, we'll pinpoint where your potential
customers are most active.
Next, we'll optimize your chosen platforms by implementing cross-posting strategies, ensuring your content reaches a
wider audience. Additionally, we'll leverage the unique features of TikTok to enhance engagement and visibility,
maximizing your social media presence and impact.
2 - GROUNDWORK
During the groundwork phase, we'll lay the foundation for a cohesive and impactful social media presence. This involves
essential steps to ensure that your content is aligned with your branding, your reach is maximized through strategic
hashtags, and you're engaging with your target audience in meaningful ways. Here's what we'll focus on:

Content Pillars and Content Bank: We'll start by defining your content pillars – the fundamental themes that reflect
your brand's identity and resonate with your audience. This will guide our content creation, ensuring that each post
contributes to a consistent and compelling narrative. As we establish these pillars, we'll build a content bank of posts
that align with your chosen themes, giving us a pool of engaging content ready to be shared.

Hashtag Research and Vault: Optimizing your content for visibility is crucial. We'll conduct thorough hashtag
research to identify relevant and trending hashtags within your niche. These strategically chosen hashtags will
amplify the reach of your posts, increasing their discoverability and engagement.

Further details on this topic will be provided on the following page.

CONTENT PILLARS
Here's how I'm envisioning a dynamic content strategy tailored to your business:

Pillars of Focus: Content pillars are at the heart of your strategy. They drive page growth, cultivate engagement, and
convert potential clients. We'll focus on three core content pillars: Business Building, Brand Personality, and
Authority.

Laser-Targeted Engagement: To avoid scattering efforts, we'll create content pillars that pinpoint key themes
(typically 3-7) within your niche. This precision ensures your content resonates directly with your desired audience.

Fueling Creativity: While content pillars provide direction, they also encourage exploration. You're encouraged to
venture beyond when it aligns with your goals. Ask these guiding questions:
Does this content meet your ideal client's needs?
Does it align with your brand's identity?
How does it contribute to your clients' journey?
HASHTAGS
Basic considerations:

Hashtags are a way for the algorithm to categorize the content. They are labels that connect your post to a topic.
The more people use a specific hashtag, the harder it is to rank there because there are more competitors. You need
to use hashtags that are relevant to your size

We will use hashtags based on:

Your content: These are hashtags that describe what your content is about. E.g.: #campersnight
Your brand: These are hashtags that describe your brand/business.
Branded hashtags (Campaigns; events; etc). E.g.: #thebrisa
Industry hashtags (Your business niche; what you do). E.g.: #vacationrental
Your target audience: These are hashtags that describe your ideal audience.
Community hashtags (specific group of people) E.g.: #traveldiaries
Location hashtags* (Cities, countries, etc). E.g.:#southtravels
3 - GETTING DIRTY
In the 'Getting Dirty' phase, we'll be diving into the exciting world of social media content creation and engagement. This
is where the fun happens! We'll start by researching and planning our content for the upcoming month, making sure it's
engaging and aligns with our key content pillars – those important themes that define our brand.

Once we've crafted our content, we'll schedule it for publication after getting your approval. Our aim is to create content
that helps our target audience get to know us better, engages them in meaningful ways, and builds strong relationships.
By doing this, we'll establish our authority and credibility within the travel space, which in turn will attract more potential
customers to our brand.

Here are the scheduling tools I use:

CONTENT CALENDAR
-Content type: -Content type: -Content type: -Content type: -Content type:
Business building Authority Business building Brand personality Business building
WEEK 1 -Pillar 1: Property
-Pillar 1: -Pillar 2: Booking
Process Guide
-Pillar 1: -Pillar 5: Customer
Testimonial
Destination Local Tips
Showcase Experience

-Content type: -Content type: -Content type: -Content type: -Content type:
Business building Authority Business building Brand personality Business building
WEEK 2 -Pillar 1: -Pillar 2: Booking -Pillar 1: -Pillar 5: Customer
-Pillar 1: Property Destination Process Guide Local Tips Testimonial
Showcase Experience

-Content type: -Content type: -Content type: -Content type: -Content type:
Business building Authority Business building Brand personality Business building
WEEK 3 -Pillar 1: -Pillar 2: Booking -Pillar 1: -Pillar 5: Customer
-Pillar 1: Property Destination Process Guide Local Tips Testimonial
Showcase Experience

-Content type: -Content type: -Content type: -Content type: -Content type:
Business building Authority Business building Brand personality Business building
WEEK 4 -Pillar 1: -Pillar 2: Booking -Pillar 1: -Pillar 5: Customer
-Pillar 1: Property Destination Process Guide Local Tips Testimonial
Showcase Experience
3 - GETTING DIRTY
During the "Getting Dirty" stage, we will actively put our engagement strategy into practice to foster meaningful
connections within our niche and related communities. Engagement is a powerful tool for fostering connections within
your niche and related communities. It involves actively interacting with others through comments, conversations, and
messages. By engaging authentically, you can create a network of like-minded individuals, potentially leading to
recommendations, collaborations, and partnerships.

Daily Engagement Strategy:

Community Engagement:
Respond to comments on your posts. Ask questions to encourage more interactions.
Address direct messages (DMs) promptly and thoughtfully.
Engage with the Stories of people you follow, initiating conversations and nurturing relationships.

Awareness Engagement:
Comment on recent posts from other pages, preferably those with engaged and relatable communities.
Focus on pages that resonate with your values and target audience.
Discover new pages and engage with their recent posts.
3 - GETTING DIRTY
Make Your Engagement Stand Out:
Personalize your interactions; avoid generic comments.
Maintain consistency in your communication style and use of emojis.
Craft insightful and meaningful comments that showcase your expertise and genuine interest.
Considerations:
Avoid generic comments like "well done" or "great post."
Engage with pages that inspire and motivate you, share a similar target audience, and align with your niche.

Through consistent and meaningful engagement, we will make our brand stand out. Each interaction will be
personalized, showcasing our unique voice and expertise. By taking a genuine interest in the content shared by others,
we will build connections that have the potential to lead to collaborations, partnerships, and client recommendations.

In summary, the "Getting Dirty" stage involves actively engaging with our target audience, nurturing relationships, and
building connections that contribute to our authority and credibility within the travel industry.
4 - GEARING UP FOR SUCCESS
In the "Gearing Up For Success" phase, we will closely analyze our Key Performance Indicators (KPIs) to gain insights into
the effectiveness of our strategies. This stage is pivotal for refining our approach, fine-tuning our efforts, and achieving
better results. Here's how we will navigate this process:

Comprehensive KPI Analysis: We will meticulously review the data collected throughout our content creation and
engagement phases. This includes metrics such as engagement rates, reach, follower growth, website clicks, and
any other relevant indicators. By dissecting these metrics, we can identify trends, patterns, and areas that require
improvement.

Identifying High-Performing Strategies: Through our KPI analysis, we will pinpoint the strategies and tactics that have
yielded positive outcomes. These could include types of content that resonated well with our audience, specific
hashtags that boosted reach, or engagement techniques that fostered meaningful interactions.

Recognizing Areas for Enhancement: Equally important is identifying aspects that may not have yielded the desired
results. By acknowledging what hasn't worked effectively, we can avoid repeating ineffective approaches and
redirect our efforts toward more promising strategies.
4 - GEARING UP FOR SUCCESS
Strategic Revamp and Optimization: Building upon our insights, we will revamp our content creation, engagement,
and hashtag strategies. This might involve tweaking our content mix, exploring new ways to engage our audience, or
refining our hashtag selection to align more closely with successful posts.

Continuous Learning and Adaptation: Our commitment to success doesn't stop here. We recognize that the social
media landscape is dynamic, and trends can shift quickly. We will remain vigilant, continually monitoring our KPIs, and
adapting our strategies as needed to stay ahead of the curve.

The "Gearing Up For Success" phase empowers us to make data-driven decisions, ensuring that our efforts are strategic,
efficient, and aligned with our overarching goals.

By refining our approach based on real-time insights, we position ourselves for continuous improvement and success in
building a strong online presence and fostering meaningful connections with our target audience.
TIMELINE
1 2 3 4

WEEK 1 WEEK 2 WEEK 3-8 WEEK

Action Plan Profile optimization Content scheduling Progress report

Onboarding Hashtag vault Posting Solidify scaling
Assets sharing Content creation Engagement strategy
Meeting schedule Content scheduling Insights monitoring Analysis of the entire
Research (Audience, Engagement from previous month's strategy and
competitor, copy) week's posts and performance
engagement Action plan for next
month's run
DELIVERABLES
UPFRONT DELIVERABLES:
Full social media audit
Market research
Competitor analysis
Customer persona
Optimized social media account
Social media content strategy
Monthly content calendar
Hashtag vault
Scheduled & published posts
ONGOING TASKS/DELIVERABLES:
Content creation
Social media organic campaigns
Engagement and community building
Scheduling and posting
Weekly and monthly performance
analysis
Social media management
WHAT I PROMISE
100% OF MY EFFORT & COMMITMENT

Jeelene was a joy to work with. The

quality of her work was excellent. I
highly recommend her for your
project and would work with her
again.

Brye Sargent, Vacation Rental Owner

INVESTMENT
MINT GREEN
$599 AUD
recommended)
One-time fee covering all
deliverables within the
projected period (4 weeks)
Monthly retainer of $849
beyond the 4-week period to
cover ongoing deliverables.
12 graphics and captions
(3/week)
30 minutes daily engagement
SHEEN GREEN
$899 AUD
(highly
One-time fee covering all
deliverables within the
projected period (4 weeks)
Monthly retainer of $899
beyond the 4-week period to
cover ongoing deliverables.
20 graphics and captions
(5/week)
1 hour daily engagement
FOREST GREEN
$1,299 AUD
One-time fee covering all
deliverables within the
projected period (4 weeks)
Monthly retainer of $999
beyond the 4-week period to
cover ongoing deliverables.
20 graphics and captions
(5/week)
2 hours daily engagement
INVESTMENT
MINT GREEN SHEEN GREEN FOREST GREEN

$599 AUD
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Thank you for checking out the strategy document and suggestions for reaching your business
goals.

If you need any info or want to chat about the options, I'm here.

When you're ready, shoot a "YES" or a "NO" if my ideas don't cut it.

Either way, I'm excited to hear from you!

Can't wait to team up and boost The Brisa Vacation Rentals online.

Jeelene

JEELENE BENITEZ
SOCIAL MEDIA STRATEGIST
JEELENEDIGITAL@GMAIL.COM