toolkit

Brand
undefeated
 1. Promotion Strategy
toolkit
 01 Direct marketing

02 Personal selling

03 Public Relations
toolkit

Our logo 04 sponsorships

01 Direct marketing

toolkit
02 personal selling
 Direct marketing
we will promote our brand to customers directly and explain our brand in
detail. Advantages and uniqueness of our brand. We use Social media
marketing to attract the attention of consumers

Personal selling

we will join the event related to the one related to the fashion field and
cooperate with the event. for example Indonesia fashion week
toolkit
03 Public relations

toolkit
04 sponsorships
 Public relations
Public relations is a great way to build the image of a company. We use relationships with
the media. Because in the method Of media relations aims at something that an
organization, including a company, needs to have with the press and conduct regular
monitoring of product developments c

sponsorships
we spread the sponsorship proposal by negotiating well so that the sponsor gets
toolkit

commensurate feedback
 2. MEDIA
toolkit
 MEDIA

print, broadcast and outdoor media around

using cooperation agreements. so that the
promotion in our brand runs well.
.
toolkit

UNDEFEATED_STORE
 3. Digital Marketing Strategi
toolkit
 Time table for august 2022
on August 6th we conducted a promotion and included the price in detail and accompanied
by a special discount on August 8, 2022.

Theme of digital campaign

UndefeatedBrand =  #fashionaddict
toolkit
 Instagram
toolkit
toolkit

TIKTOK
 planning for one month for social media and breakdown
into

a. content planning for IG Feeds

In planning the creation of ig content we internalize products in the form of shoes, t-shirts, jackets
and shirts whose fahion is different from others. so that consumers are interested and keep abreast
of the development of our products

b. content planning for IG reels,

plan for the manufacture of reels, we make a video with a duration of 20 seconds by introducing our
product as a short solid and clear sting
toolkit
 planning for one month for social media and breakdown
into

c. content planning for IG story

plan for our instagram stories to be regularly uploaded every day with times. to keep our Instagram
active and consumers aware of our latest updates ,

d. content planning fo Tiktok

plan for tiktok we regularly upload it once every two days. so that our tiktok account can fyp and we
stay active so that consumers are aware of our latest updates
toolkit
 4. W.O.M Strategy
toolkit
 Wom strategy
•Creating User Generated Content or UGC is a variety of content such as videos, photos, writings, or
reviews made by consumers or followers. Later, the content that has been created by followers or
consumers will be reposted by brands on their social media by including credits in captions, photos, or
videos.

•Based on Social Media Today research, 85% of users, say that UGC is more trustworthy than other
types of content. You can start by inviting customers to use hashtags (#) about your brand, mention your
brand in their uploads, or hold a competition with attractive prizes.
toolkit
 5. Integrated Marketing Communication
toolkit
 Integrated Marketing Communication
1. Identify Different Marketing Communication Methods. Content Marketing: making our content available online
through blog content, video marketing, premium content (behind landing pages to capture information), pop-ups,
and dynamic website content to help potential customers connect

2. Develop a Marketing Communication Plan

Content: we determine the most effective content to talk to consumers. For example, if we are trying to create a new
contact for the database , and have the most top offers such as subscribing to newsletters, or downloading checklists
on our social media sites

3. Understand the Customer Decision Making Process

Decision Flow:
toolkit

• They recognize the problem.

• They are looking for information.
• They identify products and services that can solve the problem.
• They choose which alternative they will buy.
• They assess the after-sales experience.
toolkit

finish