Social Media & E-Commerce

What is Social Media?

 Social media is websites and applications that

enable users to create and share content or to
participate in social networking.
 Businesses who use social media as a key part of
their marketing strategy usually see great
measureable results.
 The key to successful social media is make it a key
priority and to treat it with the same care, respect,
and attention you do all of your digital marketing
efforts. 
 Social Media Sites

 Facebook
 Instagram
 Twitter
 Pinterest
 Youtube
 Linkedin
 Tik Tok
Examples

• Discussion Forms

 YouTube
 Examples

• Consumer Reviews

 Pinterest
 Examples

• Instagram

 Shopping
 Forms of Social Media
 Social networks—Connect with people
 Media sharing networks—Share photos,
videos, and other media
 Discussion forums—Share news and ideas
 Bookmarking and content curation
networks—Discover, save, and share new
content
 Consumer review networks—Find and
review businesses
 Blogging and publishing networks—
Publish content online
 Interest-based networks—Share interests
and hobbies
 Social shopping networks—Shop online
 Sharing economy networks—Trade goods
and services
 Anonymous social networks—
Communicate anonymously
Social Media Content

 Written Posts, blogs, articles, guides, and more.

 Electronic Books
 Links to External Content
 Images
 Videos
 Video Stories
 Live Videos
 Infographics
 Posters/ Flyers
 Testimonials and Reviews
 Announcements
 Contests
 Social Media
Popularity

 According to Statistica, the number

of worldwide users on social media
is projected to hit a whopping 3.02
billion active users per month by
2021.
 That's one-third of the world’s entire
population! So, it’s obvious that
social media, more and more, is
engaging the majority of the world's
citizenry.
 In a 2018 survey of businesses,
Buffer found that only 29% had
effective social media marketing
programs.
 A recent survey of consumers by Tomoson found 92% of
consumers trust recommendations from other people over
brand content.

Social Media 70% found consumer reviews to be their second most

trusted source.

Popularity
47% read blogs developed by influencers and experts to
discover new trends and new ideas and 35% used blogs to
discover new products and services.

20% of women who used social media considered products

promoted by bloggers they knew.

Today, businesses and consumers use social media to make

their purchase decisions.
What is Social Media Marketing?
Social Media Marketing is
the process of gaining
traffic, views, recognition,
or attention through social
media sites.
Social Media allows
It has become one of the
businesses to share updates,
quickest forms of
or short messages, photos,
communication in marketing
events, etc. with their
today!
followers.
What Social Media Marketing Includes

 This type of marketing consists of social

media management, creating large
organic communities on social sites,
advertising on social media, and paid
digital marketing efforts designers to
gain new followers.
 Once you have gained the business
followers you use it as leverage to
promote products services and ideas.
  Social media digital marketing can be very effective. Listed below are
some skills required.
 Manage social media accounts
 Communicate directly with followers
 Collect data on social media analytics
 Write clearly and communicate well
 Marketing savvy
 Analytical minds for data, and synthesize reports
 Tech savvy- can learn online tools quickly and efficiently

Required Skills
 Social Media Digital Marketing Tips

 If your business isn’t focused on social media you could be losing out to your competitors. To avoid
this use these 5 tips to help get a great social media following.
 Use Social Media to Drive Traffic
 Use Facebook or Instagram to share you business and make sure you are advertising to the right target market.
 Use Video on Social Media to engage your audience and keep growing.
 Give followers a view of your business, promote upcoming products, etc.
 Build
Build brand awareness by
using influencers on Social
Media to promote for you.
• This has been shown to be very
effective and can be more
convincing then celebrities to
purchase your items.
Social Media Digital Marketing Tips
Provide
Provide massive amounts of
value to your followers
before asking for anything in
return.
• Consumers love to buy but don’t
like to be sold to. Show customers
you care about them and love
showing how your business can
help them everyday before asking
them for a sale.
Use
Use social media to
differentiate yourself from
competition and tell your
brand story.
• Brand storytelling is a power tool
to connect with followers, increase
brand loyalty and sales.
 Social Media Digital Marketing Strategies

 To get started on social media digital

marketing for your business you need a
strategy.  Listed below are 8 steps to creating
a Social Media Digital Marketing Strategy. 
 1. Set social media digital marketing goals to
meet all of your businesses objectives.
 Use SMART Goals, collect data on your
social media numbers such as followers,
views, etc. 
 2. Know your audience, and gain as much
knowledge as possible.
 Think of potential followers and what
their wants and needs are. Gather real-
world data.
Social Media Digital
Marketing Strategies
 3. Research the Competition
 Understand who your competition is, analysis this
data, pay attention to their social media tips and
tricks.
 4. Conduct a Social Media Audit
 Reflect and examine your current efforts. What’s
working, who is our target audience, how do you
compare to your competitors?
 5. Create Social Media Accounts and Improve Existing
Profiles.
 Decide which social media channels do you want to
use and define a strategy for each network. Use
keywords, images, advertisements etc. to grab your
audiences attention.
  6. Find Inspiration
 Look into social network success stories, award-winning
account and campaigns, research your favorite brands on social
Social Media media and their strategies.
 7. Create a Social Media Content Calendar
Digital  Running social media can be time consuming, set time frames

Marketing for updates for each account. For example send out emails to
followers once a month, make a Instagram post every other
Strategies day, etc.
 8. Test, Evaluate Your Strategy, Then Make Adjustments.
 Social media is full of trial and error. As you track your data
start making changes for the better, and continue this process.
Social Media and E-Commerce

 Social media can help e-commerce

businesses by giving them a platform to
reach their customers and have a
recognizable brand.
 E-Commerce usually don’t use social
media to sell products or services but they
use the platform to direct their customers
to their store. They show their products
with visuals, videos, etc.
 Social media can help e-commerce
businesses attract new customers and reach
a wider audience.
E-Commerce

 Electronic Commerce also know as E-Commerce is the

activity of electronically buying or selling of products on
online services or over the Internet.
 This can take place over computers, tablets, phones or any
other digital platform. 
 Types of E-Commerce
 Online Stores that sell physical goods
 Online Boutiques, Amazon, etc.
 Service-based 
 A business that designs webpages for you.
 Digital Products
 iTunes, Gaming sites, audiobooks, etc.
 When businesses are buying or selling products and services
online they are participating in e-commerce.

E-Commerce Businesses who participate in e-commerce us an e-

commerce store or platform for digital marketing, sales
activities and oversee logistics and fulfillment.

Additional e-commerce activities include:

• Mobile Shopping
• Auctions
• Internet banking
• Online ticketing
• Payment gateways

E-commerce is also a wide variety of data, systems, and

tools for both online buyers and sellers.
  E-Commerce operates in all four of the following marketing segments:
 Consumer to Consumer
 Sale of products or services between customers
 Consumer to Business
 Consumers make their products or services available for business buyers
 Business to Business
 Sales made between businesses, such as a manufacturer selling to a
wholesaler or retailer.
 Business to Consumer
 Transactions made between a business and a consumer
 This is the most common type

Types of E-Commerce
  The first ecommerce transaction was made in 1994
for $12.48 by Phil Brandenberger who used his
MasterCard to buy Sting’s Ten Summoners’ Tales on
the internet.
 This transaction made history and signaled to the
E-Commerce world that the “internet is open” for ecommerce
transactions.  

History   The rise of ecommerce giants like Amazon and

Alibaba in the mid1990s changed the face of the
retail industry forever.
  The U.S Bureau of Labour Statistics (BLS) has
revealed that from 1997 to 2016, employment in the
ecommerce sector  increased by 80%.
E-Commerce and Businesses

For example:
• Walmart- now you
E-Commerce has Businesses can can shop in the store
allowed provide more and online. You even
businesses to efficient Allows businesses can shop online and
still go to the store to
grow dramatically distribution to sell products pick up your items.
because it allows channels for their for a lower price. They have figured
them to reach a services or how to use e-
commerce to still
wider market. products. work with their stores
in person.
E-Commerce Pros & Cons
Pros
 Convenience.
 Selection increase
 Quick and easy pay
 Reach new customers easily
 Lower operational costs
 Personalized experiences.  
Cons
 Inability to test, try on or view products in
person
 Limited interactions with customers.
 Limited customer service. 
 Technology complications can effect sales
 Shipping, distribution and returns can be
difficult.
 Impact of E-Commerce

Large retailers
Shopping has have changed Helps New jobs have Social media
Supply chain
forever changed their selling businesses sell been created but let’s consumers
management
because global strategies and directly to traditional retail easily share
and distribution
e-commerce is adapted to customers with jobs are products to buy
has evolved.
growing rapidly. selling online ease. shrinking. online.
too.
Continuous Change
 BLS is also predicting that the number of
ecommerce jobs will keep on growing and reach
450,000 in the US by 2026. 
 By 2022, ecommerce revenue in the U.S, alone
is expected to reach $638 million, with the toys,
hobby and DIY vertical seeing the largest growth.
 Many Americans now see online shopping as a
must-have: 40% say they can’t live without it.
 E-Commerce is a highly competitive industry and
will continue to keep changing the real industry
forever.