E-COMMERCE

(DHU 3643)
Norazura Binti Abd Hamid
Session 12
16 March 2023
Self Test
General Understanding

Social media ecommerce marketing

when ecommerce businesses use
social media as a marketing channel
to promote their brand, product, or
service to drive more sales and connect
with customers.
General Understanding
Social selling
when brands use social media to identify,
connect with, and nurture sales prospects.
As a tactic to helps businesses reach and
engage with sales targets via social media.

The goal is to connect with potential

customers, and offer support and guidance.
Then, when that person is in buy mode, your
product or service comes to mind first.
General Understanding

Social ecommerce
when brands sell products or services
directly on social media using native
solutions like Facebook Shops, Instagram
Shops, Pinterest Product Pins, or TikTok
Shop.

Social commerce lets customers shop,

select, and complete purchases without
leaving social media apps.
General Understanding
Social Commerce
Understanding Social Commerce
Definition:

The method of selling and buying products on social media platforms without ever leaving the site.

Social commerce is a segment of ecommerce in which merchants sell products directly through
social media platforms, allowing potential customers to interact with brands, browse goods and
make purchases.

Key notes:

● It’s an overall process of using social media platforms to research, buy or sell products.
● Social commerce combines social media marketing and ecommerce to assist buying, selling
and promoting products and services between consumers.
 Tutorial Video: Benefits of Social Commerce
1. Social commerce provides a
ready-made audience for
brands wanting consistent
audience growth.
Each day, new users join
Facebook, Instagram, TikTok,
and other social networks.
Each new user becomes a
potential new customer for
brands engaging in social
commerce.
2. Social commerce encourages
communication with potential
customers.
Social media is two-way, so seller
have the opportunity for getting
feedback from the customers.
Social media word of mouth can
also increase contact with new
people.
3. Brand engagement on social
media is proven to help search
rankings too.
Sell directly within a social site,
some of these people will follow
through to the website to look at
products promoted in the social site.
Google will take note of this
additional traffic and is likely to
adjust its search rankings
accordingly.
vs
Example on the difference
When a customer searches for an
item on eBay or Amazon and
purchases the product from a
vendor, it may be categorized as
ecommerce.
if that same customer makes another
purchase based entirely on a social
media post, TikTok video, or product
review, it’s considered a form of
social commerce.
Social Media Marketing
Function of Social Media Marketing
Social Media Marketing: optimise, maintain, monitor and lead the platforms and any
marketing strategies carried out in Facebook, Twitter, Foursquare, YouTube, Pinterest,
Mixcloud, Soundcloud, Google+, Flickr, etc.

● Content creation and management: content marketing.

● Interaction with users: community engagement.
● Social commerce: leads, calls to action and conversions in social media.
● Monitoring: online media, information sources and social channels.
● Contests and campaigns: creative input, development, starting up and monitoring.
Social
Marketer
- as agent of
change
performing
social media
marketing

Social marketing process

Social Marketing Process
19
C-B-E Process
1. Co-creation ensures that programs are designed by (and not for) people, which
helps to deliver programs that empower people to make changes benefiting
themselves and the society.
2. Programs are built in consultation with stakeholders. Partnerships are formed to
make sure that people and funds are available to support program delivery.
Partnerships are built to extend the programs reach to help engage more people.
3. Engagement is the final stage of the 3 step social marketing process. During the
engagement stage social marketers focus their effort on:
● Ensuring people are aware that the program is available.
● Communicating the benefits that people and stakeholders will receive.
Who is using social marketing?
Many charitable organizations employ this concept, including those concerned
with

1. health & welfare,

2. environmental protection, and
3. social action
Selection of Social Media
Top Social Commerce Platforms
How to Leverage Social Commerce Trends
THE POWER OF POSITIVE REVIEWS
Conversions increase 133% when
mobile shoppers see positive reviews
before buying.
90% of consumers think reviews are
more important than any information
provided by a salesperson.
COLLABORATION WITH INFLUENCERS
manage the right influencers to increase
awareness and sales for one brand.
Look at these factors when vetting an Influencer:
● What is their engagement-to-follower
ratio?
● Are the people commenting real users or
bots?
● Would they be willing to send you their
“Story insights”?
● Are the people commenting also in that
influencer’s industry?
How to Leverage Social Commerce Trends

MAKE VIDEO AS THE RETARGETING FOR MORE CONVERSIONS

BEST ASSET A potential customer visits your site but leaves without
converting.
A HubSpot report
You create a retargeting campaign on social media to win
showed that social them back.
media users say they
pay closest attention to As they later check their social media channels, you get
their attention back with ads about the products they
videos—more than viewed before.
images, games, articles
Website visitors who are retargeted later are 70% more like
and podcasts. to return and convert.
UNDERSTANDING
SOCIAL SHOPPING
Understanding Social Shopping

● Social shopping has been growing

steadily since 2019.
● People want easy, accessible, and
convenient shopping experiences on
their mobile devices.
● They want to shop within the moment
of discovery.
● Basically, they want to shop on social
media.
Why Social Shopping?

● People want easy, accessible, and ● The demand for easy and instant
convenient shopping experiences online shopping is growing. And,
on their mobile devices. with that demand comes
● They want to shop within the potential.
moment of discovery.
● Basically, they want to shop on
social media.
How does social shopping work on different
platform?
Instagram Shopping

It allows people to discover and purchase products through photo and video posts.

Once the storefront is live, seller can upload a product catalog and begin creating
product tags for each item. This will allow seller to create shoppable posts and
streamline purchases directly from the platform.

Another method is to engage with influencers and utilize user-generated content to

promote seller products. By allowing other people to tag seller products, it can increase
the targeted reach and influence purchasing decisions.
How does social shopping work on different
platform?
Facebook shopping

Buyer can purchase products from shops on Facebook. You can discover new
shops through search.

Buyer can save products that they're interested in to your wishlist and buy
them at a later time. To buy something from a shop on Facebook, buyer need
to complete their purchase on the shop's website.
How does social shopping work on different
platform?
TikTok Shopping

It allows users to find and buy products directly on the app.

With the power of hashtags and the app’s discovery feed, users can find
different types of products featured on different content videos from other
users posting their personal opinions, influencers reviewing the product, and
the brand itself posting informational content about what they offer.
Q&A