Social Media Marketing B2C Summit, London The No 1 Social Media Marketing focused corporate event This is the

e place for best practice from leading brands

Enhance brand image and boost profits through social media marketing: How b2C companies can engage customers, find new audiences and drive sales
usefulsocialmedia.com/b2c
Two day business conference, 25-26 June 2012 Regents Park Marriott Hotel, London, UK

#CSMb2C

A practical and interactive business conference built for a corporate audience:

Benchmark against the most social brands: Compare your social media marketing efforts with KLM, Honda, Nokia and set up a leading 2012 strategy. Engaging and interactive content: Dont miss how you can engage your brand online. Leave behind worthless social media activity and meet your marketing goals! Drive your online community down the sales funnel: Learn how to make a real return from your social media efforts- understanding the best way to engage your fans with sales messages. Social media marketing best practice: Tactical solutions that you can take away and embed into your organisation

of speakers are leading digital and social media strategists from big brands

of sessions will give you best practice to improve your social media marketing success

of topics deal with the key issues that you and your peers face in social media marketing
Speakers include:

LOOK INSIDE to check out our top level corporate speakers and business-focused agenda

WHY YOU SHOULD ATTEND

WHY you need to attend the Social Media Marketing Summit

Social Media represents a growing marketing opportunity for businesses to directly engage with their consumers. The phenomenal growth of social media activity has meant consumers are now interacting with their favourite brands and regularly checking for the latest updates online. Looking to deliver engaging content, build brand image or seeking the best practices in driving traffic down the sales funnel? Then join us for the Social Media B2C Marketing Summit to see how leading b2C companies use social media to market their products or services to make a profit. Hear from those getting it right including Nokia, Heineken, Expedia and Unilever. Take your social media initiatives to the next level and boost performance. Add value to your brand, increase your online leads and most importantly increase ROI. Come to the Social Media B2C Marketing Summit in London to learn: hy you should be using social media to drive W sales and how this is done. uild your online community through creating B effective incentives to engage. reate consistent global brand identity C while providing targeted messages for local markets. hat social channels work best for marketing: W proven case study analysis. According to a Industry Report from Social Media Examiner, 90% of marketers surveyed believe that social media is important for their business. Whats more, only 28% of businesses outsource some portion of their social media marketing. Therefore your internal team play a vital role in any organisation to ensure you are utilising social channels to meet business goals. This conference will deliver key tactics, proven best practice and industry insight guaranteed to improve your business social media efforts to benefit your marketing. The sessions we are hosting will provide you with practical insights and tactical solutions on how increase sales, build brand image, and get customer loyalty. And if your company has begun the journey, youll learn how to help it move on to the next step- effectively setting yourselves apart from competitors. Meet and learn from world-class leaders from companies such as Orange, Nokia, and Heineken. Youll also hear from some of the most social businesses across the world, including KLM, O2 and Nissan. be prepared to develop tactical solutions to solve your businesses issues and concerns. Take practical advice back to your office and grow your online presence. To avoid ending up on the waiting list for our UK event, make sure you reserve your ticket today. I look forward to seeing you in London on June 25 and 26. To reserve your spot or get more information on the agenda, rates and accommodation get in touch

Sincerely,

Hayley Dunn Useful Social Media

There is plenty of choice when it comes to social media summits. But if you role is on better marketing then this is the place to be.
A bold claim. but one we make with confidence. How so?

Simple. We only have businesses talking to businesses.

The Summit is:
Agenda focused on your needs as a social media marketer: Extensive three month research period with corporates to get the most important issues in social media marketing. Essential market intelligence: best practice examples and expert advice from 20+ major EU corporates. Build valuable contacts to grow your company: The European meeting place for Social Media Marketers. Get your 2012 strategy in place and network with our 120+ delegates. Ask your biggest questions and get advice on your biggest concerns: With an opportunity to network with global leaders and practitioners, coming from a crosssection of industries in this space.

SUMMIT AGENDA

DAY 1
Enhance your creative and interactive content to engage consumers and build brands
According to IABC UK, finding more interactive formats and diverse ways to represent your content is the most effective way to get interaction. Creative content is what encourages your customers to actively participate with your brand. What incentive are you giving consumers to engage in your social media networks? This is the key question that you should be asking yourself Its about time that we step away from simple posts and become innovative with your content. In this session Unilever, Nissan and SAS will share their most successful campaigns and how you can stand out from your competitors to enhance the number of times the company and its products are mentioned positively on the social web, compared to competitors - commonly known as Share of Voice. ow you can build your fans and whats next: H Nissan will share how they use social media marketing to drive consumers onto their social sites. Including how these new fans are then engaged into the brand through interactive campaigns. You will learn from Nokia and Expedia all experts in driving transactions through social media platforms. Expedia, Inc. is the worlds largest online travel company. With access to over 145,000 hotels around the world and over 300 airlines along with specialist tools to help refine these choices, their reach is large, and global. Expedias global Facebook Page has grown to over one million fans the largest of any travel agent in the world and the company is continuing to deepen integration with Facebook and other social platforms. Expedia will share its success story and give practical insight into how to convert large audiences into meaningful business results. Expedia will discuss: he challenges inherent in using social channels T to drive high value transactions: Hear how Expedia overcome these challenges and how you can drive high value transactions through social media. ocial objects and their importance in shaping S your engagement strategy: Understand the importance of customer engagement in a social world to influence sales. he relationship between your social media T audience and the marketing funnel. Expedia will address how to identify this relationship and drive your consumers down the marketing funnel.

Nissan David Parkinson General Manager of

Social & Digital engagement for EMEA & India

Scandinavian Airlines (SAS), is the flag

Unilever is the worlds second-largest advertiser.

With more than 400 brands focused on health and wellbeing, on any given day, two billion people use Unilever. The companys most established names include like Dove, Persil, PG Tips and Marmite Unilevers range of brands is as diverse as their worldwide consumer base. Hear how Unilever has leveraged digital media to engage consumers and achieve business success. ear how creative and innovative content sets H you apart from competitors: So your marketing can trigger an online response and enhance consumer interest in your brand. iden your social media reach: Hear how W Unilever delivers engaging content across multiple channels and maintains brand consistency. iscover the benefits of two-way D communications: Unilever will share how they have adopted a conversational approach when launching new content and how this meets their marketing goals. Global Media Innovation

carrier of Denmark, Norway and Sweden, and the largest airline in Scandinavia. The Airline transports over 25 million passengers to 127 destinations a year, SAS have taken to social networks to engage with their customers with their innovate campaigns including their summer plane and Design your own coffee cup campaign You will learn how to take your social media campaigns to the next level think outside the box and hear from the winners of the Online campaign Webbie award. Discover how to utilise social media to effectively communicate with your customers and prospects in order to meet marketing goals. tand out from competitors: SAS will address S how they became the first airline to crowdsource a new destination, and why they invited their Facebook fans to vote for the companys 2012 summer destination. SAS will share with you how to enhance your customer response and get noticed in the social media world.

Expedia Peter Parkes Head of Social Media,

EMEA

Unilever Debbie Weinstein Senior Director,

earn how to be creative and commercial to L meet your business objectives: Hear how SAS used their Summer plane campaign to meet customers needs, personalise marketing and drive sales. et the right tone with your customers: Learn S how to deliver your content in the right way How to keep the conversation friendly and meet business objectives. SAS will share how their Design your own coffee-cup campaign involves interactivity with the brand, public involvement and enhances brand image.

Nokia is a global telecommunications leader connecting over 1.3 billion people. The Nokia Group employs approximately 139,000 people around the world and has over 15 million Facebook fans worldwide. Nokia has successfully created localised social media platforms to target customers across the world including channels in Europe, Middle East and North America. Hear what Nokia is doing to drive commercial value including their interactive Top Nokia Phones application.
rganise your business to drive accountability O for social media: Hear how Nokia builds a social business in order to build commercial value by using social media. se internal systems to better connect U employees with consumers by increasing transparency around social conversations actics and best practice to prove the ROI T of your social commerce practice

Nissan, a global 500 company, is a multinational

automaker, and currently offers products and services in more than 160 countries. Nissan have a clear vision to build relationships with their customers and have successfully turned to social media as a way to connect with the consumers. The Japanese giant launched their unique New Star of India campaign which ran across Facebook to deliver engaging content to meet brand objectives. Nissan will discuss how they have used interactive social media content to involve consumers in the Nissan brand and deliver a successful marketing campaign. This session will include: ow to innovate in emerging markets: How H Nissan created localised content to meet the needs of their consumers and how this can benefit you. he power of Facebook to create Brand SOV: T Hear how Nissan engages in interactive content

Head of Social Media

Scandinavian Airlines Christian Kamhaug

Building a Social Business and driving commercial value: Using social media to drive traffic down the sales funnel.
As a social marketer your challenge is not only building a community online, but turning your online consumers into real customers. Social media may be free to set up but it requires a lot of time to be invested with around the clock activity. This is why increasing your return on social media is a must for 2012. Its time to use social media to make a direct impact on your bottom line.

Nokia Tejal Patel Head of Social Commerce

How to interact as a brand, and get interaction for a brand: Increase your revenue and loyalty by actively engaging customers.
Social media continues to change the way customers interact and build relationships with their favourite

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SUMMIT AGENDA

DAY 2
brands. It is now just as important to maintain existing relationships. So remember, that interacting with existing customers is highly important in order to maintain loyalty and stay ahead of competition. In this session Just-Eat, J Sainsbury, Manchester City, BFI and O2 will teach you how to increase brand loyalty through targeted brand interaction and how personalising your communication messages results in better marketing impact. distributor of cultural cinema in the UK, it supplies film to over 600 venues across the whole of the UK. BFI is the hub is of the film industry; Richard Ayers- Head of Digital will share how the adoption of social media has helped boost the BFI brands, Including: ow to utilise social media to get recognition for H all brands across your organisation. irst stages of social media: How BFI took F the plunge into social media and how this has become an integral part of brand marketing. hy actively engaging with the film community W across several social media pages has resulted in targeted brand interaction and better marketing.

Improve your online marketing with tactical solutions from the best to boost customer interaction
Hear from those who have walked the walk, instead of talked the talk. Our interactive case study format gives these leaders the freedom to share top tips, best practice and tactical solutions - and gives you the freedom to quiz them on your own key issues and questions

ordering service covering 10,500 + takeaways/ restaurants. The company generated 175m worth of sales for their takeaway partners in 2011 and receives over 1.5million visits a month. This fast food ordering service giant has taken to social media with their engagement focused social media strategy. Hear how Just-Eat use social media to create a longterm relationship with consumers which enhances customer retention. They will share with you: ow to take a conversational approach to your H consumers and provoke a response. ow to increase brand loyalty through H understanding your customers needs and providing an engaging online experience. hy consistent online engagement is most W important to maintain customer relations and why this means Just-Eat engage on a daily basis.

Just-Eat, is the UKs biggest online fast food

Also Richard Ayers the digital playmaker will share how Manchester City Football Club has become an innovative thinker when it comes to social media, and are often seen as the leading UK sports brand across social networks. With a varied and extensive set of social media engagement tactics bringing lasting benefit to the brand, this football giant has proven they are at the top of the league when it comes to fan engagement.
eliver engaging and exclusive content to your D fans - to enhance your social media activity and incentivise fans to opt in to further marketing and brand messaging ow to add value to your products through social H media best practice: Be creative and commercial: How MCFC engages with a global fan base through innovative pre-match tweeting campaign to enhance their fans experience. eet your marketing objectives: Discover how M MCFC doesnt just stick to Facebook, but uses YouTube to market to fans and enable them to become more engaged and involved with the club.

Heineken international is the worlds most international brewer. Heineken have a long line of successful campaigns and have become the most liked alcohol brand on Facebook.. Heineken knows how to connect with their online audience to promote their brand and create an enjoyable experience. Ranked by Revolution as one of the most social brands this leading brewer will share with you:
evelop social media content which is social by D design: Hear what this means for Heineken and how they engage with their customers in a more stimulating way. ear how the brand overcome the challenges H of social media marketing - with case study analysis on how to utilise social media for their advertising campaigns, innovations and sponsorships. e bold, unique and exciting: Step outside B the box and change the way you engage with your customers. Heineken will share their fan engagement tactics and how they build long term relationships.

Just-Eat Tess Tucker Head of Digital Marketing

The use of social technologies to build relationships and drive advocacy by interacting and engaging audiences

Heineken Floris Cobelens Head of Digital

J Sainsbury plc is the third largest chain of supermarkets in the UK. Sainsburys display how a retail giant can use social media to help meet business objectives by better understanding audience needs, to drive engagement and action both on and off-line. Sainsbury plc will discuss the use of social technologies to build relationships and drive advocacy by interacting and engaging audiences.
Hear how this retail giant interacts with its audience to help drive brand loyalty and increase sales, including: ho owns social media in the organisation W he importance of brand engagement to create T conversation about Sainsburys and support marketing activity he importance of defining a role for social T media and a tone of voice for the organisation in social media he importance of integrated social media T customer service and its role in marketing Marketing Manager

airline of the Netherlands. KLM operates in more than 90 destinations and employs over 31000 people worldwide. KLM has become one of the most successful brands online, you will hear: ow the companys innovative use of social H media has put KLM above the rest with a history of unique social media campaigns including KLM Surprise and KLM Live. hy creating relationships with consumers is W always challenging for an international company: and how you can overcome this both locally and globally. ow this online-marketing friendly company has H overcome the challenges you face and drives marketing efforts through engagement: learn from KLMs experiences and drive sales through your customer engagement.

KLM Royal Dutch Airlines is the flag carrier

Manchester City & BFI Richard Ayers

Head of Digital

O2 is a leading provider of mobile and broadband

services to consumers and businesses in the UK and has a social media audience of just under half a million people. In this session James Paterson, PR & Social Media Campaigns Manager at O2, will talk about how they built that audience and what O2 does to keep them interested, both during big brand launches and in the quiet times. Get great tips and best practice, including; udience engagement: How you can build brand A value and incentivises fans to interact with your brand. ersonalisation: Learn how personalisation can P help you interact with you consumers and target specific consumer preferences. oull also find out the importance of Cupid, Y continuous conversation and Craig David at O2.

KLM Anna Ketting Head of Social Media

J Sainsbury plc Simon Preece Senior Social

The British Film Institute is the UKs lead film organisation. Its diverse public programme presents over a thousand films a year across BFI Southbank, BFI IMAX and the BFI London film festivals. As the biggest

Discover how to decide whether your social media marketing should be done locally or worldwide.
As a social media marketer you want to be able to personalise your messages to your target market. So you can meet your consumers needs and encourage sales. Social media has created fantastic opportunities

O2 James Paterson PR & Social Media

Campaigns Manager.

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SUMMIT AGENDA

for you to reach consumers globally. 88% of marketers also agree that the number-one advantage of social media is generating more business exposure (SM Examiner report, 2011). However engaging with a global audience has created challenges for marketers. Localised content, consistency and cohesive marketing messages, are amongst a few challenges faced. In this session you will learn how to manage your social media networks locally and globally whilst maintaining a consistent brand image. Honda will share their experiences as a brand known worldwide and how they have engaged in social media through multiple channels.

et the most out of your social media platforms: G Hear how Tom Tom has defined a digital framework. So you can decide the most effective social media platform for your marketing message and target audience. earn how YouTube, Facebook and Twitter can L be used to build brand image and drive marketing goals: Hear how video can drive engagement and brand advocacy for TomTom B2C audience.

Telefnica is one of the worlds leading integrated telecommunications operators, providing communication, information and entertainment solutions. will share recent efforts to market to their Czech audience through their Smartphone Borec Facebook app which used competitions and streaming tweets to engage their consumers. The companys experience will help you decide:
hether the use of social media apps is W something that will help your marketing-How this has benefited Telefonica and driven sales/ traffic to their website. ow to communicate marketing messages H to your consumers. Hear through case study analysis how to integrate Facebook Aps into your communications. Including how Aps were used to run competitions, stream tweets and the results of a YouTube custom gadget project. hich Facebook apps have worked and whether W they are worth the investment. Understand the implications of setting up social media Apps against the opportunities they can deliver for your social media activity. Social Media Specialist

Tom Tom Cornine Avelines Vice President Digital

Marketing and Digital Commerce

Honda is a leading automobile, motorcycle & power equipment manufacturer, with a net income of around 4.4bn in 2011. Honda operates globally and has fans all over the world. Honda has utilised social media to connect Honda lovers and develop interest in the brand. They will discuss how they create consistency across the brand when engaging to different markets. Honda will cover:
ow to successfully engage as a single entity H and stay true to brand values - How Hondas seamless social experience enhances brand value and meets marketing goals. ow to get the right balance between local and H global -Discover Hondas approach to balancing local and central control for a targeted but cohesive marketing message he importance of cross department T collaboration to ensure social media activity is consistent across the brand - how Honda delivers localised content and how it is managed.

France Telecom-Orange is one of the

worlds leading telecommunications operators, present in 35 countries, the Group had a customer base of 221 million. Orange has been very active in the Social Media space since early 2008 and now has an online fanbase of over 3 million fans. With a presence on Twitter, Google+ and Dailymotion - in which Orange has a stake - Orange has experience in using multiple networks and insight on which networks are best for different kinds of marketing. Hear how this telecoms giant chooses different social platforms to engage with their community and meet marketing goals. ow to decide which digital strategy works for H you: Hear how Orange decides which social network works best for them and how you can decide depending on your organisations goals. earn which social platforms are most effective L to market your brand and build brand awareness: Orange will share which worked best for them and why ear why Orange doesnt just rely on Facebook H and Twitter: Discover which other social networks you should be using and how these can help your online marketing.

Telefnica Czech Republic Alena Oswaldova

Honda Simon Nicholson Pan-European Social

Media Manager

How do you judge what social media platform is right for your marketing message?
Facebook, Twitter, YouTube, Google + and Flickr the list could go on. Choosing the right platform to optimise your marketing message can be tricky. Understand which social media platforms work best for your marketing message and spend your time communicating through the right tools. According to the Social media marketing report (2011) Facebook and Twitter are the two standouts among the tools used by social media market. But have you considered other options? In this session hear which social media platforms have proved their effectiveness, so you can channel your marketing through the right tool.

Media & Social Media

Orange Yann Gourvennec Director Web Digital

New social media technology for marketing: Find out if you should be using apps for marketing
Social Media Apps are a new opportunity to provide additional functionality and link your brand to other networks. Deciding on whether social media apps are worth investment - and how, exactly, theyll benefit your brand is an increasingly important question for social media and marketing practitioners. Taking the leap into using branded apps can be expensive and time consuming. So, before you do, well put you in touch with those that have tried, tested and succeeded. That way, youll make a decision based on real world experience, not guesswork.so you can make you decision easier when questioning apps for marketing. In this session you will hear from those brands that are familiar with Facebook apps. Telefonica and The Guardian will help you take advantage of the new technological advances in social media.

Guardian News & Media (GNM) has transformed from largely one of the most influential newspaper organisations in Britain to a global digital brand: with over 69 million unique browsers across its digital platforms, GNM is the second largest in the UK and sixth largest global English-language news entity (comScore, Jan 2012; SiteCatalyst, Feb 2012). The Guardian launched its Facebook App on 22nd September 2011 which quickly propelled the company into the new territory of social news. With over 7 million downloads (by end-Feb 2012, mainly by a new audience of 18-24 year olds), the Guardian became the biggest UK newspaper on Facebook and no. 9 global media organisation in this space. Matt Gilbert Head of Business Development for GNM will share how the Guardian successfully launched an application which enhanced the companys consumer engagement and marketing success across Facebook.
ear how Facebook apps can enhance your H marketing: GNM will share with you the purpose of their Facebook App and how this fits into their reader engagement. ecide whether a Facebook App is worth D your investment: GNM will discuss how they measured the return on their Facebook App, their experience to date and whether this is something every marketer should be using. ommercialise your App: Learn how GNM has C used their Facebook App to drive sales and enhance customer engagement through allowing customers to stay within the social network to read their articles.

Tom Tom (AEX:TOM2) is the worlds leading

supplier of in-car location and navigation products and services focused on providing all drivers with the worlds best navigation experience. Headquartered in Amsterdam, TomTom has over 3,500 employees and sells its products more than 40 countries. With over 11million views on YouTube, Tom Tom will share how they choose the right social channels to reach their B2C audience, so you will: earn how to listen and analyse first: Hear how L TomTom has established a listening platform and extracted key consumer insights

Guardian News and Media Matt Gilbert

Head of Business Development

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NETWORKING

What does the price tag guarantee?

A high level of senior attendees from leading brands. They will share and debate with you on the issues you face, and show you how to tackle them A setting to learn in. This isnt a trade show or somewhere you might learn. This is a focused two day business summit where you will get all the insight you need for the year ahead Insight from the very best in the social media marketing space like Heineken, O2, Unilever and many more Youll save both time and money in the long term with better social insight. You will also save your time making meetings, as everyone you need to know will be in the room with you The response to last years Summits was excellent

What your peers have said:

Great content, great speakers. I will be able to use what I have learnt here immediately back in the office
Lori DeFurio
Social Media Strategist, Adobe

Perfectly targeted at the social marketer with corporations - Great examples of thought leadership
Jennifer Wendt
Social Media Director, Schneider Electric

This event had the three elements of a great conference Great content, interesting people and great food
Michael Brenner
Marketing Senior Director, SAP

The summit was filled with wonderfully useful information and has given me so much to bring back to my company
Sheerah Singer
Director - Marketing & Communications, Penn Mutual

79%
of last years attendees were corporates working in big brands

90% 98%
Would recommend to someone in their position learnt something new that they could take back to the office with them straight away

The blockbuster line up was impressive well done!

Tom Hoehn
Interactive Marketing Director, Kodak

Really great content. Quality of presentations very high

Amber Banks
Account Manager, BO.LT

Smart, engaging and thought provoking speakers from a cross section of industries delivering useful best practice
Lauren Alba
Manager, Social Marketing and Communications, American Express Publishing

NETWORKING

In 2011 we had the below companies in attendance:

3M Air France Best Buy Citi Coca-Cola Dassault Systemes DTE Energy eBay Intuit Kelloggs Mercedes Benz PepsiCo Samsung SAP T-Mobile Cisco Santander Siemens Make-A-Wish Foundation Adobe Qualcomm Sony HP PayPal Boingo Hitachi Brandwatch Intel Expedia American Licorice Nokia U.S Bank Radian 6 Dell J&J Prudential Marriott Southwest Airlines American Express BP Canon Avon Bitly Siemens Whole Foods Nutricia
GlaxoSmithKline

The demographics of our audience

18% Service Providers

3% Journalists and News 79% Corporate

Capital One
Save the Children

The seniority of our audience

14% VP / Senior VP / Senior Director

to name but a few...

32% Director

A few facts about our previous summits:

63% of out attendees were Senior Manager/ Director level executives or more senior Weve had senior directors speak from Coca-Cola, Pfizer, Best Buy, UPS, Cisco and many more We have had over 600 delegates from over 250 different companies throughout the US and Europe 79% of past attendees are from big corporates 98% of previous attendees said they learnt something new at the summit 10% Senior Managers

37% Manager

7% CEOs

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We promise you will

REGISTER NOW
Two day business conference, June 25-26th, 2012 Regents Park Marriott, London

1 2 3 4

Learn from your peers with our corporate audience including social media, digital and marketing professionals. Get practical insight from an exclusive corporate speaker lineup with representative from leading companies like Nokia, KLM, Unilever and Honda. Discover practical tactical solutions that you can take back to the office. Understand how to deal with the biggest issues that you face with a tightly agenda including: ow to create engaging H and interactive content rive traffic down the D sales funnel ustomer and brand C interaction
The Social Media Marketing Summit represents a worthwhile and necessary investment in the future of your social media strategy.

Choose Your Pass

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ccess to all super-panels, workshops A and case studies etworking lunch and coffee breaks N Evening drinks reception + Access to presentation slides post-conference
Book by 27th April

895 1145
Full price

SAVE 400 SAVE 150

Book by 25th May

1295

Premium
+ + A ccess to all super-panels, workshops and case studies N etworking lunch and coffee breaks Evening drinks reception Access to presentation slides post-conference MP3s of every session at the conference
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1045 1295
Full price

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1445

Platinum
+ + A ccess to all super-panels, workshops and case studies N etworking lunch and coffee breaks Evening drinks reception Access to presentation slides post-conference MP3s of every session at the conference
INCLUDES NEW 66-PAGE BUSINESS REPORT
Register for a Diamond Pass and receive a copy of our brand new report. The report will enable you to truly understand how to measure the ROI of your social media initiatives and make better business decisions. eep rooted insights from brands from FMCG, retail, entertainment, D finance and automotive etailed b2b and b2c case studies D est practice benchmarking on measurement B
Measuring your Social Media Impact and ROI
PLUS sophisticated analysis of cross-industry measurement strategies, must-have scorecard metrics and mistakes to avoid

Book by 27th April

1695 1945
Full price

SAVE 400 SAVE 150

Book by 25th May

2095

An invaluable guide to nding and optimising your elusive social media ROI

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OPEN NOW for your selected ndings from this new ground breaking report

lmedia.com/impa ct

istakes made by major brands and what they learnt from them M

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Social Media is at the core of all successful marketing

TERMS & CONDITIONS Places are transferable without any charge. Cancellations after 25th April 2012 incur an administrative charge of 25%. If you cancel your registration after 25th May 2012 we will be obliged to charge the full fee. Please note you must notify Useful Social Media in writing of a cancellation, or we will be obliged to charge the full fee. The organizers reserve the right to make changes to the programme without notice. All prices displayed are exclusive of VAT unless otherwise stated, but VAT will be charged, where applicable, at the prevailing rate on the invoice date and the relevant details will appear on the invoice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT

Social Media Marketing B2C Summit, London The No 1 Social Media Marketing focused corporate event This is the place for best practice from leading brands

Enhance brand image and boost profits through social media marketing: How b2C companies can engage customers, find new audiences and drive sales
usefulsocialmedia.com/b2c
Two day business conference, 25-26 June 2012 Regents Park Marriott Hotel, London, UK

#CSMb2C

Why you should attend:

Hear from the very best social media marketing experts

From Heineken through to Unilever, our speakers have got the knowledge to help you and your company.

Hear from 20+ corporate social media leaders:

Floris Cobelens

Heineken

Simon Nicholson

Head of Digital

Honda Motor Europe Ltd

Pan-European Social Media Manager

Richard Ayers

British Film Institute

Head of Digital Business

Debbie Weinstein

Unilever

Anna Ketting

Manchester City Football Club

Digital Playmaker

Senior Director, Global Media Innovation

KLM

Head of Social Media

Big brands sharing tactical solutions with you

Gain practical insight from those that have everyday experience in social media marketing. Hear how they overcome their biggest challenges so you can too.

Peter Parkes

Expedia

Tess Tucker

Head of Social Media, EMEA

Just - Eat

James Paterson

Head of Digital Marketing

O2

PR & Social Media Campaigns Manager

David Parkinson

Nissan

General Manager of Social & Digital engagement for EMEA & India

Telefnica Czech Republic

Alena Oswaldova

Simon Preece

J Sainsbury plc

Social Media Specialist

Senior Social Marketing Manager

Yann Gourvennec

Orange group

Christian Kamhaug
Head of Social Media

Director, Web Digital Media & Social Media

Scandinavian Airlines

Matt Gilbert

Guardian News and Media

Head of Business Development

Social media is at the core of all successful marketing

Social media is becoming an ever growing part of the marketing mix - so dont miss out on this opportunity to get your 2012 strategy right.

Tejal Patel

Nokia

Head of Social Commerce

Tom Tom

Cornine Avelines

Vice President Digital Marketing and Digital Commerce

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