TALENTSERVE-CASE SUBMISSION

NAME: Rokith Kumar Rajan

Roll no:20BCS078
E-mail:rokithkumarrajan.20cs@kct.ac.in

Role applied: Sales/Marketing/Business Development.

1)What are the multiple ways of Marketing online & offline

 There are multiple ways of marketing at online and offline as well

Online marketing
Online marketing is a technique used to promote the services or the product
through online which comprises of social media marketing or giving an
advertisement at internet, Instagram,linkedin,youtube are some of the
platform which is used for online marketing and there is also e-mail marketing
but it is not that much effective as other online marketing platforms with
online marketing the impression and the contact of audience is huge so our
product or services will reach a wide range of audience which can ultimately
costs our company to grow and improve revenue.

Content marketing: Creating videos, blogs which can attract huge mass of
audience
Social Media Marketing: As Instagram,facebook,linkedin these are the few
social media which reach to a wider range of audience.
E-Mail Marketing: We must send e-mail to personalized mail account to get
their attention.
Influencer marketing: This type of marketing is one of the most effective
marketing as when the influencer promotes a product or service the
impression and the reach will be massive.

OFFLINE MARKETING

Offline marketing is all type of marketing that are not done through internet
there are wide range of medium and formats such as events, billboards,
business cards, radio ads, press release these are the few techniques for offline
marketing.

Print advertisement: This type of advertisement is done through

newspapers,magazines,billboards etc which is effective as many people read
newspapers, magazines etc…

Television and radio ads: This is a traditional technique to attract a mass

audience through television or radio ads.

Networking events or campaign: participating in a event and boosting about

your product or service can attract many audience similar to campaign where
we promote our product to our clients.

2.) Upgrad Marketing Strategy- If you have to reach to 100 Students

for your Product Brand Awareness which of Company Upgrad and
reach a revenue of 2.0 - 10.0 Lacs. What Ways you will choose to
reach in 15 Days time (Prepare a report for the same) Please
consider you don’t have any budget for marketing
Take help from Social Media Platforms: To reach prospective students, make
use of the social media channels that are already available, such as Facebook,
Instagram, LinkedIn, and Twitter. Distribute interesting articles, case studies,
and endorsements for Upgrad's courses.

Take Past client database : To connect with past clients, subscribers, and
contacts who have expressed interest in related educational offerings, make
use of the lists and databases that are already in place, this helps in buying our
product over

We have 15 days of time which will be separated into 2 weeks.

In 1ST week we focus on: Content & Impressions,Campaign

2ND week we focus on: Reaching and Networking with others

Content & Impressions : We have to provide interesting and educational

articles regarding the courses that Upgrad offers. Explain about these courses,
professional rewards, and success stories.(example of students who studied the
course and got high package).
Start conversations around subjects like education, professional development,
and business on social media. Interact with the audience by leaving useful
comments, answering questions, and offering insightful content.
Campaign: Request that current or former students and alumni use a certain
hashtag when posting videos, success stories, or other online content about
their experiences with Upgrad. Provide rewards for the top contributions, such
as products or course discounts. This helps in trust in our company which
attracts lot of clients to buy our services.

WEEK 2:
Reaching and Networking: Find industry top or micro-influencers in the field
of education, then suggest some joint ventures. Give them the opportunity to
take advantage of free access to Upgrad courses in return for honest reviews or
platform marketing. This gives a good reach as we give free access in return of
honest reviews.

Get in contact with schools, universities, and other educational establishments

to work together on webinars, workshops, or informational sessions regarding
career growth using Upgrad's course, so the “target audience will be satisfied”.

Organize some webinars or online events that are tailored to particular

businesses, In order to draw students consider inviting industry executives to
speak as guests.

Provide Time-Limited Discounts or bonuses: To generate a sense of urgency,

provide special discounts or extra bonuses to anyone who sign up within the
allotted 15 days.

Establish a Referral Program: Provide extra course materials or discounts, to

enrolled students who successfully refer their friends or colleagues in order to
encourage them to do so, this strategy will multiply our users and give a broad
range of awareness and generate massive income for our company.

3.) Reliance Jio Marketing Strategy - What were the key elements and
strategies employed by Reliance Jio during the launch of its brand, and how
did these contribute to its disruptive impact on the telecommunications
market? (Prepare a report for the same)

As we all know Reliance Jio has been emerged and had a great impact over a
very short period

The key elements which were followed by Reliance Jio includes

1.Low pricing strategy
2.Smart postpaid plan strategy
3.Customer-centric approach
4.Aggressive marketing campaign
5.Teachnology infrastructure

Low pricing strategy:

When Jio first launched, it provided free phone calls and incredibly low-cost
data plans, which was very new to the market's established pricing practices.
It also had welcome bonus by offering people free services until a specific
date you might promote speedy adoption.
Jio provided three months of free services to its users. This strategy proved to
be Jio's best bet for gaining new clients. Jio was able to sign up 16 million
users in just one month,which become a big boost for Jio.
In the early stage Jio used a price strategy aimed at market penetration. This
indicates that it has set extremely low prices for its goods and services to
draw clients and increase its market share. Jio has found great success with
this approach, which has aided in its growth as India's biggest telecom
provider.

Smart postpaid plan strategy

Jio designed its annual and monthly plans so that they would sell themselves.
They frequently give away free memberships to Netflix and Amazon Prime
since they understand what their customers want. This is another Jio
marketing tactic in which they work with other services like Netflix and
Amazon Prime.
Reliance Jio pricing is one of its greatest boost. Jiohas exploited the pricing to
entice users with 4G plans starting as little as 19 per day. India's digital
ecosystem was permanently changed by JIO's massive pricing strategy.
With postpaid strategy there was no need for upfront investment this built an
trust relationship between the company and the customers.

Customer-centric approach

Jio created plans by studying consumer preferences and conducting in-depth

market research. This gave customers the freedom to select plans that best
suited their needs.
To make the switch from other service providers to Jio as easy as possible for
customers, efforts were taken to streamline the process.

Aggressive marketing campaign

Strong marketing efforts that made use of a variety of media platforms—such

as print, digital, social, and television emphasized the features and advantages
of Jio's postpaid plans.

Working together with top celebrities and influencers increased the postpaid
plans' reach, drawing in more customers and boosting the reputation of the
business.

Jio created a successful marketing plan by using cricket. Jio started a promotion
dubbed "cricket play along" in September 2020. You have to guess the outcome
of the following ball in this campaign. You will receive points if your prediction
came true,many people used Jio just for winning some rewards which was a big
bang for the company a lot of customers were attracted
Teachnology infrastructure

Jio presented itself as a data network that offered just 4G services which were
faster and more effective than the current 2G and 3G networks.
Reliance made significant investments to construct a strong 4G infrastructure
guaranteeing coverage across the country including in isolated regions.

THESE ALL ARE THE MAIN MARKETING STRATEGY WHICH RELIANCE JIO
INCLUDED

Jio is a dominant leader in the market. Now they are preparing for a
mass level 5G launch. In future you will see much better marketing
strategies of Jio.