Roll No: - 25 PGDM Akshay Deokar

1.Task Assigned:
 Brand promotion Activity
 Online Product sale
 Primary Research

OBJECTIVES:
 To enhance knowledge about Brand Marketing & Sales Promotion
 To develop skills in communication, quantitative reasoning & Pitching of product.
 To evaluate purchasing behavior of the potential buyer.

2.Task Assigned: Deliverables expected:

 Mass Engagement of Students in Brand promotion Activity.
 Online Course sale from rupees 2000 & above and Generate leads.
 Communicate with 30 students & prepare a report on it using questionnaire.

All the deliverables expected were done through references; valuable knowledge and information on
the product were provided by the company. Brainstorming, meetings and webinars and valuable
sources of aid was provided accordingly.

3.Activity Schedule Chart (Gantt Chart Format) :

Gantt Chart worksheet :

 3rd May 2020:

Introduction of the company & key areas of company. Providing information about the company.
Introducing to the management of the company.

 4th May 2020:

In first week of our internship, we were asked to brainstorm on brand marketing & sales promotion and
also to come up with an idea of campaign or customer engagement activity which would help our
company to create brand awareness and promote our company brand.
  11th May 2020:

After thinking for a week of time, going through different campaigns and activity we conveyed our
respective idea to our supervisors. So, in the second week our company came up with a creative and
innovative campaign suing social media (precisely only Instagram) where we were supposed to run a
#tag (hashtag)campaign in our respective campus. We were supposed to ask our campus colleague to
upload a picture with good memories and with hashtag company provides & also follow company social
media page. The one with most likes will be rewarded with prize and certificates. It was very necessary
for us to make sure to reach out every student in the campus & also convey the thought/message to the
students.

 18th May 2020

After a successful campaign in second week, the main task of the Summer internship got in. In the third
week of internship we were provided with the product information and some techniques to pitch the
product. The technique includes how to start conversation, understand their need, & pitch the product.
We were provided with presentation and images which includes all the information of the product. Our
target audience was students & working professional. The courses deal in for marketing & finance field.
We were focusing more on students from commerce background.

 25th May 2020

With ongoing task of Product sale, the company came up with brilliant idea of having a free webinar
focused on marketing & finance from the experts of the field. The task for next two weeks was targeting
the colleges & getting around 50 registrations from each college. We were assigned with three colleges
for each intern. For me, it was Thakur college of science, M L Dahanukar college & Patkar college. We
were asked to target the students at this college & convey the message of webinar which was going to
held on 6th June. As the webinar registration was free, we were expecting maximum students to enroll
and join the webinar. Due to this pandemic, webinars were taken seriously. And pitching the same idea
in front of the students with no cost added was a smart move from the company. The tough task was to
reach out the students at the college & convince them to attend the webinar. Many colleges were
already providing the webinar for students. This is where our convincing skill plays vital role. We were
conveying them the importance of this webinar & how this can help them in building their career in
future. So, this task was continued till 6 th of June.

 8th June 2020:

After the successful webinar, the task for next two weeks was a primary research & follow up with the
leads generated and try converting leads. We were instructed about the sales part & to follow up with
the lead generated. Also, our primary research was going to be with the help of telephonic
questionnaire. We were provided with the questions & asked to call 30 students of our campus and
record the conversation. This task was quite interesting which helped developing confidence & know
views of another colleague. The time provided for this was two weeks.
  22nd June 2020:

After calling 30 students now we are asked to mark the keywords from each conversation and do
analysis for it. This analysis will help to analyze the customer buying behavior and what they are mostly
looking for before buying the training program. Now we are working on it.

4.Suggestion & Recommendation:

About 75-80% of customers buying Online courses are students. With help of webinar & presentation
students can be nurtured and can make them buy the product. The company is presently providing
essential Product information through Presentation and on digital platform. Making them understand
the importance of course in their career and what value it adds to it. Marketing is all about timing. After
this pandemic situation, the students are not aware about their career. Company should moreover try
understanding their interest area and should come up with an online course as a solution to it with
effective price rates. After this Covid-19, everyone has got conscious about investing time & money.
Therefore, it is necessary to customize different courses according to individual level & provide
attractive benefits to them. Generated leads should be nurtured properly over a time.

5. Overall Management Learnings from the company:

One of the most important learning from the company is newfound knowledge which includes how to
fulfill task relevant to our desired career. It has also helped me spent time & sharpen my skills which I
already possessed. The company has helped me developed my communication skill, reasoning & and
teamwork skills. It has taught me to adapt the change according to the situation & also work
accordingly. It helped me connect with people professionally on social media platform. ‘Forevision’
company has helped me get depth knowledge of branding and promotion sale.