Our Curriculum: The Business Model Canvas (BMC)
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Our Curriculum: The Business Model Canvas (BMC)
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• What key activities do • How will you get,
your value • Who are your most
• What core value are keep, and grow
propositions require? important
you delivering to the customers?
• Who are your key customers?
customer?
partners? • What are their
• What customer
• Who are your key archetypes?
problems are you
suppliers? • What job do they
helping to solve?
• What are you getting want you to get done
from them, and giving
8 • What customer needs
3 for them?
are you satisfying?
to them? • Does the value
• What are the key
proposition match
features of your • What channels (sales,
• What key resources their needs?
product/service that distribution, support)
do your value • Is this a single-sided
match customer do you go through to
propositions require? or multi-sided
problems/needs? reach your customer
Financial? Physical? market?
IP? segment?
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• How will you make money?
• What are the most important
• What is the revenue model?
costs in your business model?
• What are pricing tactics?