Market

Analysis
Background
• Why market analysis?
 To evaluate how
big the business
opportunities is
 To identify and
target the market
Market Share • According to allied market
research kitchenware industry
net valuation is forecasted to
be of nearly from $185
billion(current) to $255 billion(
worldwide) by 2024.
• Assuming 10%(1 out of 10)
share of our product from
total kitchen market
• Our product has market share
of $18.5 billion(current) and
forecasted to be $25.5 billion
by 2024.
Market • Geographics: Customer's
segments location region, city or country.
Our product is suitable for any
region
• Target region (city area) for
high profit.

• Demographics: Basically it
includes , age, gender, family
size, income, occupation, race,
nationality, social class.
• Specifically we target our
product to age group of (25-40),
gender(female)and middle class
family
Market • Extrapolating the historical
growth rate. data into future
• In correlation of demographic
growth rate and family
fragmentation (Trends toward
the nuclear family and single
parent family has huge effect )
• Any common forecasting
method can be used. For
example, Time series
method, regression
analysis, artificial neural
method(new)
 Price
Marketing of
product. Price directly depend on size and quality
of product
Our product will have different size and
reasonable quality ( price range can be
varied from $15 to $25 ). which include
production cost, retailer margin and
distributor margin.

Fig.price mode(from froex trading

strategies by Maththew G. Carter)
Marketing of • Promotion
product .
Through traditional
Communication medias(TV
program, radio, newspaper)
Online promotion ( through
Facebook, YouTube ads, website
advertisements etc.)
Other ways like gift cards,
poster, business card etc
Supply chain How product will reach to customer
from production to end user

Fig. From Operation

management for dummies by
Edward J. Anderson