SITUATION ANALYSIS-

Extreme strategic marketing efforts to boost the company's success through the introduction
of new recipes in their meal options were credited with Domino's remarkable turnaround. The
use of mobile technologies in their effort to attract new consumers and boost supply chain
management operations aided these efforts.

Domino's greatest competitive edge has always been the ability to deliver pizzas quickly to
customers. The business had relied on frozen and well before Made ingredients to provide
reliable and fast services. This strategy allowed staff members to assemble pizza products in
a record-breaking amount of time, but it had a detrimental effect on product quality.

Because of the decline in quality, some consumers began to consider rivals like Pizza Hut as
providing the best-tasting items and depended solely on Domino's for quick delivery (Vlcek
& Davidson 2012).

In 2010, company CEO Patrick Doyle wanted to have a solution to improve the pizza recipe,
and in order to do so, he had to test multiple ingredients, including those from competitors.
Domino's had to launch an honest marketing crusade to apologize to consumers for the old
pizzas as part of their marketing plan for the new slice.

To attract new customers, a mobile application that enabled users to design their own pizza
was developed (Thompson, Peteraf, Gamble, & Strickland 2012). To safeguard this core
competency, management has begun overhauling the online monitoring system in order to
reduce delivery time to customers. The results were unexpected, and by the end of the quarter
of 2010, there had been a 14 percent increase.

TOWS MATRIX

For a long time, Domino's pizza has used SWOT research techniques in its operations. The
TOWS matrix has proven to be an important method in helping the organization develop
concrete strategies to resolve the findings of its initial SWOT investigations. The SWOT
analysis has aided business analysts in determining the group's negatives and positives in
both directions.

The SO (Strength) strategy allowed the organization to use its inner capabilities to leverage
the advantages available in the environment, according to the SWOT report. The business, for
example, was looking for a creative team with a long list of technical and professional skills.
With top management made up of industry experts and long-serving staff, the organization is
also well-versed in the project's business aspects. Finally, the company has a strong financial
foundation, which has enabled it to engage in economic ventures such as the zodiac 12-week
initiative and Arena agencies.

The WO (weaknesses-opportunity) strategy has enabled the organization to improve its

efficiency by decreasing internal weaknesses and leveraging external opportunities. Domino's
has taken advantage of its flaws and opportunities to gain access to important partnerships.
Human resource constraints are one of the drawbacks, but this has turned into an advantage
for the company.

Domino Pizza has mostly have used ST (strengths and weaknesses) approach in its strategic
operations. Customer delivery systems, on the other hand, have been an obstacle, owing to
the gap between potential consumers and shops. This has proven to be a difficult task, but the
organization has vowed to always please customers, no matter what.

The WT (weaknesses and threats) technique is one of the company's least used defence
strategies. This policy entails devising a strategy for avoiding risks and reducing the
company's operational flaws.

SPACE MATRIX

Domino's Pizza, like the industry leader – Pizza Hut, is in the Aggressive quadrant. The
business should make the most of its advantages in the marketplace. It can seem as if
Company is copying Pizza Hut, but it's important. Domino's will benefit from market growth,
penetration, and product development strategies. Another choice for the business is forward
integration.
Matrix of Boston Consulting Group (BCG) In terms of Relative Market Share Position and
Industry Sales Growth Rate, the BCG matrix clarifies the Domino's Pizza divisions.
Domino's Pizza is divided into three sections:

➢ Domestic Company Owned Stores

➢ Domestic Supply Chain

➢ Franchising (combination of Domestic and International)

According to the BCG matrix, the Domino's Pizza divisions are in the Stars spot, which
means they have a large relative market share and a high industry revenue growth rate.
It means Domino's has a sizable market share in a rapidly expanding industry. The position of
a celebrity produces a large sum of money, but it also necessitates a financial investment. At
this point, Domino's should implement the tactics that have helped it maintain its
marketplace. And, once the market has matured, the business will be in a position where it
can produce cash with little to no spending.

Grand Strategy Matrix

The GRAND matrix characterizes the divisions of Domino's Pizza in terms of market growth
and competitive position. Every division of the organization is in a strong competitive place.
In terms of the domestic supply chain, Dominoes can stick to its new low-cost and reward-
based strategies. Dominoes franchise company is experiencing strong market growth, and
have a competitive advantage.

Recommended Strategies –

 More than 50 countries are served by the company. In Asia, however, there is a
tremendous potential. In those nations, there is a large population, and people spend
more money on fast-food employees. Expanding into those markets would yield a
strong financial and market share profit.
 A good idea would be to open new franchisees or company-owned stores. Product
Development People's consumption patterns have changed in recent years. They
choose to consume healthy products. Obesity has also increased demand for low-
 calorie foods. As a result, developing new types of products would meet consumer
expectations and boost company sales, especially in mature markets.
 Domino's Pizza is known for its delivery of Pizzas. Producing items that can be eaten
with pizza would broaden the range of options and boost sales. Market Expansion
Domino's Pizza is currently the second largest business in its industry. Pizza Hut is
the industry leader, but there are several rivals. The company's market share would
grow if it could break into those markets. Since the franchising industry is
experiencing rapid growth, Domino's Pizza will be able to expand its market share.
 The company's marketing budget is half that of Pizza Hut's. Domino's Pizza should
boost its marketing spending to compete with the market leader. To appear as a local
business and reduce the impact of domestic pizza suppliers, a “act local” business
strategy should be introduced in developing nations.
 Cost-Leadership is a term used to describe someone who is in management of
Domino's has a domestic distribution system in place. This implies that the company's
supplier is the company itself. Costs are easily influenced by the organization. This
cost problem has an effect on product pricing. Since emerging markets have lower
incomes than developed markets, lowering costs will meet consumer expectations.