Domino’s Pizza Internal Factor Evaluation (IFE) Matrix

Key Internal Factors Weight Rating Weighted score

Strengths
Strong brand equity 0.15 4 0.60

Proven business model (Franchising) 0.09 4 0.36

Strong marketing 0.05 3 0.15

Product and technological innovation 0.07 3 0.21

Supply chain system 0.10 4 0.40

Quick delivering system 0.10 4 0.40

Pricing range 0.05 3 0.15

Online food ordering system 0.05 3 0.15

Weaknesses
Calories present in products 0.06 2 0.12

Food nutrition knowledge 0.10 1 0.10

Insufficient capacity for in-house dining 0.08 1 0.08

Staff career limitations 0.03 2 0.06

Decrease sales in mature market 0.07 2 0.14

Total (IFE) Score 1.00 2.92

Based on the weighted score of Domino’s Pizza’s IFE, it shows that Domino’s is capable of using its
strengths to overcome its weaknesses, given that the IFE score is greater than 2.5. It also shows that as
an organization, Domino’s has a strong framework. Its internal strategies are capable of exploring both its
strengths and weaknesses, and maintain its finances for the long-term.