H421ITM: GROUP 1 – MAX’S RESTAURANT

EXTERNAL FACTORS EVALUATION

Weighted
Critical Success Factors Weight Rating Score
Opportunities      
Offering more healthy food options 0.02 3 0.06
Offer promos and discounts 0.05 1 0.05
Organizing celebration, meetings, and events 0.05 1 0.05
Table 4: External Factor Evaluation Matrix
Expand the restaurant's seating capacity  0.03 2 0.06
Expansion to international markets 0.05 3 0.15
Open additional locations 0.05 4 0.20
Advertising 0.1 2 0.20
Partner with local food bloggers or influencers 0.03 1 0.03
Expansion of online ordering and delivery services 0.05 3 0.15
Utilization of technology in restaurant operations 0.05 2 0.10
Threats  
Shifts in consumer preferences  0.04 2 0.08
Competition from local and international brands 0.03 3 0.09
Growth of Fast-food Chain 0.03 2 0.06
Fluctuations in food costs 0.1 3 0.30
Disruption of operations due to weather conditions 0.04 4 0.16
Negative online reviews or social media backlash 0.05 3 0.15
Imitation of products and services 0.03 2 0.06
Political instability and changes in regulations 0.05 3 0.15

Influences of foreign culture 0.05 1 0.05

Supply chain disruptions  0.1 3 0.30
TOTAL 1.00   2.45

Based on the above tabulation, the total weighted score for EFE matrix is 2.45, which is lower than the
average score in the industry of 2.5, it indicates that Max’s Restaurant is not well responsive to the
external threats and opportunities.