IFE Matrix

Weights Rating Total

Strengths:
Strong brand image 0.12 4 0.48
Well diversified and well recognized product portfolio 0.10 4 0.40
Presence on global scale 0.03 4 0.12
Vast sales and distribution channel 0.05 4 0.20
Strong supply chain network 0.09 4 0.36
Customer Loyalty 0.06 3 0.18
Constant increase in consumer preference over the last 4 years 0.04 3 0.12
High R&D 0.07 4 0.28
Several Employee training programs 0.03 4 0.12
Sales grew by 9.1% in 2016 0.02 3 0.06
33.3% of total revenues are distributed as dividends 0.04 3 0.12
Strong focus on CSR activities 0.01 3 0.03
Digitalization of Milk Management System 0.01 3 0.03
Weaknesses:
Bad publicity in one region affects the whole company 0.09 1 0.09
Dependency on a few well-recognized brands 0.06 2 0.12
Dependency upon advertising 0.08 1 0.08
Unable to differentiate Milkpak from competitors products 0.05 2 0.10
Premium pricing 0.05 2 0.10
Total 1.00 2.99