Key Internal Weight Rating Weighted Score

Factors
Strengths
Strong brand 0.09 4 0.36
portfolio among all
automotive
companies
Highly skilled 0.07 4 0.28
workforce
Synergy between 0.08 4 0.32
brands
Joint ventures with 0.02 3 0.06
Chinese
automakers
Strong R&D team 0.06 4 0.24
Enviromental 0.01 3 0.03
protection
awareness
Strong Free cash 0.06 3 0.18
flow
Strong Distribution 0.09 4 0.36
Network
Good Returns on 0.06 3 0.18
capital expenditure
Successful track 0.05 4 0.2
record of
developing new
products
Weakness
Investment in R&D 0.06 1 0.06
is low
Profitability ratio is 0.07 2 0.14
low
Lack of 0.03 1 0.03
investmentin
technology
Negative publicity 0.02 1 0.02
Highest recall rate 0.01 2 0.02
in the US Market
Low Market share 0.2 2 0.04
Bad Management 0.06 1 0.06
Image
Quality Control 0.09 1 0.09
Integrating firms 0.02 2 0.04
with different work
culture
Limited Success 0.03 1 0.04
outside core
business

TOTAL 1 2.74