GUINAYANGAN SENIOR HIGH SCHOOL

MEDIA AND INFORMATION LITERACY

Module 1
INTRODUCTION TO MEDIA AND INFORMATION LITERACY
Module Overview

This lesson embodies essential knowledge that should allow you to engage with media and information
channels in a meaningful manner.

Module Learning Objectives

1. Describe how communication is influenced by media and information.

2. Identify the similarities and differences of media literacy, information literacy, and technology literacy
3. Discuss responsible use of media and information.

Discussion

The following are definitions of concepts related to Media and Information Literacy:

 Literacy is the ability to identify, understand, interpret, create, communicate and compute using printed
and written materials associated with varying contexts. Literacy involves a continuum of learning
wherein individuals are able to achieve their goals, develop their knowledge and potential, and
participate fully in their community and wider society.

 Media is the physical objects used to communicate with, or the mass communication through physical
objects such as radio, television, computers, film, etc. It also refers to any physical object used to
communicate messages.

 Media Literacy is the ability to access, analyze, evaluate and create media in a variety of forms. It aims
to empower citizens by providing them with the competencies (knowledge and skills) necessary to
engage with traditional media and new technologies.

 Information is a broad term that covers processed data, knowledge derived from study, experience,
instruction, signals or symbols.

 Information Literacy is the ability to recognize when information is needed, and locate, evaluate and
communicate information in its various formats.

 Technology Literacy is the ability of an individual, either working independently or with others, to
responsibly, appropriately and effectively use technological tools. Using these tools, an individual can
access, manage, integrate, evaluate, create and communicate information.

 Media and Information Literacy refers to essential skills and competencies that allow individuals to
engage with media and other information providers effectively, as well as develop critical thinking and
life-long learning skills to socialize and become active citizens.
Direction: Study the images below and answer the questions
1. Do you believe that these news items are true? How did you know they are true/false?
2. Are all news and information in the internet true? Why or why not?
3. Who gets to post news items online? Expound.
 GUINAYANGAN SENIOR HIGH SCHOOL

EVALUATION
INTRODUCTION TO MEDIA AND INFORMATION LITERACY

NAME: _____________________ SECTION: ______________

Direction: Now that you are already familiar with the definition of literacies, create a Venn diagram that
illustrates your understanding of the concepts below in terms of use and purpose.

Media Literacy

Media and
Information Literacy Information Literacy

Technology Literacy

Direction: Imagine yourself as a journalist. You were tasked to write an article. Accomplish the media and
information design framework for this article by answering the matrix below. Answer the essential question that
follow.

Essential Question: How did the guide questions help you as a journalist?
Direction: Create an acrostic poem that describes an individual who is media and information literate. You
may use as many letters to form your key word. See the sample acrostic below.

Module 2
 GUINAYANGAN SENIOR HIGH SCHOOL

THE EVOLUTION OF TRADITIONAL TO NEW MEDIA

Module Overview

This lesson for today focuses on the evolution of traditional to new media.

Module Learning Objectives

1. Explain how the evolution of media from traditional to new media shaped the values and norms of
people and society and make a timeline or historical record of your interaction with and exposure to
traditional and new media.
2. Value the importance of the evolution of media.
3. Create a timeline of the evolution of media.
Discussion

The Evolution of Media through Ages

1. Pre-Industrial Age (Before 1700's)

In the Pre-Industrial Age, people had discovered the following developments:
 creating fire
 making paper out of plants
 forging weapons and tools with stone, bronze, copper and iron

Source:
Aranas,
A. R. (n.d.). The Evolution of Media through Ages. Sutori. Retrieved https://www.sutori.com/story/the-
evolutionof-media-through-ages--6cGWXTpGatuEoZQGqwvCjnY2

2. Industrial Age (1700s-1930s)

The Industrial Age is when people discovered the following:

 using power steam

 developing machine tools,
 establishing iron production,
 manufacturing various products
 publishing books through printing press.

Learning
Prepared by: Checked by: Evaluated by:
 GUINAYANGAN SENIOR HIGH SCHOOL

3. Electronic Age (1930s-1980s)

 GUINAYANGAN SENIOR HIGH SCHOOL

In the Electronic Age, people paved way for the following developments:

 inventing the transistor

 harnessing the power of transistors that led to the invention of:
 transistor radio  electronic circuits
 early computers  improvement of the efficiency of the long distance communication

4. Infor
matio
n Age
(1900s-2000s)
The era where we now live in, the Information Age, is when the Internet has opened more
opportunities for faster, real-time communication, including the advent of social network.

Technology users have enjoyed the benefits of microelectronics with the invention of the
following:
 personal computers,
 mobile devices, and
 wearable technology.

Moreover, digitization of voice, images, sound and data is prevalent in this age with the help of
technology advancements and artificial intelligence (AI).
 GUINAYANGAN SENIOR HIGH SCHOOL

EVALUATION
THE EVOLUTION OF TRADITIONAL TO NEW MEDIA

NAME: _____________________ SECTION: ______________

Direction: Complete the table with necessary information

 GUINAYANGAN SENIOR HIGH SCHOOL

Direction: Create a timeline of your exposure to traditional and new media. For each item, include a short
description and personal insight.

Direction: Fill in the blanks with the correct terminology. Choose your answers from the word bank.

1. During prehistoric times, the medium of communication was primarily through _oral language___________.
2. The Industrial Age started in England and other European countries in the 18th century. This period started
the shift from agricultural and handicraft economy to one that is dominated by __machines___________.
3. In the Industrial Age, communication channels like ___telegraph radio and telephones__________ were
developed.
4. The _electronic age_____________ made great contribution in the development of radio, television, films
and telephone as media of communication.
5. In the Information Age, the __computer and the internet____________ become part of the everyday life of
an individual.

Prepared by:

ABIGAIL PUNO VILLAFLOR