Media and Information

Literacy Quarter 1 –
Module 3: Evolution of
Media
After going through this module, you are
expected to:

✓ identify traditional and new media;

✓ identify different sources of information in various
ages;
✓ discuss the importance of evaluating information from
the internet
✓ compare and contrast indigenous media to other
sources of information
✓ explain how the evolution of media shaped the values
and norms of people and society
The module is divided into two lessons:

• Evolution of Media: Traditional to New

Media
• Indigenous Media and Other Sources of
Information
• Evolution of Media: Traditional
to New Media
 Multiple Choice. Read carefully each question and write your answer in
What I Know STANDARD CAPITAL letter in your notebook.

1. It is a device that applies pressure to an inked surface resting upon a print medium (like paper or
cloth).
A. Clay Tablet C. Printing Press
B. Typewriter D. Laptop

2. It is used for long-distance communication by transmitting electrical signals over a wire laid
between stations.
A. Telegraph C. Smartphone
B. Clay Tablet D. Computer

3. It is to provide a platform for public political discourse. It is to facilitate public opinion and
expression of dissent.

A. Monitoring Function C. Opinion Function

B. Information Function D. Watchdog
 Multiple Choice. Read carefully each question and write your answer in
What I Know STANDARD CAPITAL letter in your notebook.

4. Which of the following is NOT a form of Indigenous Media?

A. Folk or traditional media C. Direct observation
B. Gatherings and social organizations D. Blog

5. It consists of interconnected networks using standardized communication protocols.

A. Indigenous Media C. Internet
B. Library D. Television
 Directions: Complete the crossword puzzle by filling in a word that fits each
clue. Write your answers in your notebook.
Crossword Puzzle.
 Directions: Complete the crossword puzzle by filling in a word that fits each
clue. Write your answers in your notebook.
Crossword Puzzle.
WHAT'S IN Activity 1. Picture Analysis
WHAT'S IN Activity 1. Picture Analysis

Are you familiar with the technologies that they used? Well, those are some
of the technologies that they used for communication. It was difficult and
complicated to communicate before. It was challenging and time consuming.
With the development of technology, people of today receive new tools that
make them work more efficient and effective. Let’s find out more
Activity 2. Classification
of Words

Directions: Classify the following communication

tools according to what age they belong.
 Pre-Industrial Age Pre-
Industrial Age (Before
1700s)

People discovered fire, developed paper from

plants, and forged weapons and tools with
stone, bronze, copper and iron. your
assignments. This way, the teacher can easily
find and open your files.
Pre-Industrial Age Pre-Industrial Age (Before 1700s)
Pre-Industrial Age Pre-Industrial Age (Before 1700s)

Other examples:
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Codex in the Mayan region (5th Century)
• Printing press using wood blocks (220 AD
 Industrial Age

Industrial Age (1700s-1930s) - People used the

power of steam, developed machine tools,
established iron production, and the
manufacturing of various products (including
books through the printing press).
Industrial Age
 Industrial Age

Other Examples:
• Newspaper- The London Gazette (1640)
• Typewriter (1800)
• Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Punch cards
 Electronic Age

Electronic Age (1930s-1980s) - The invention of

the transistor ushered in the electronic age. People
harnessed the power of transistors that led to the
transistor radio, electronic circuits, and the early
computers. In this age, long distance
communication became more efficient.
Electronic Age
 New Age or Information
Age

Information Age (1900s-2000s) - The Internet

paved the way for faster communication and the
creation of the social network. People advanced the
use of microelectronics with the invention of
personal computers, mobile devices, and wearable
technology. Moreover, voice, image, sound and data
are digitalized. We are now living in the
information age
New Age or Information Age
Functions of Communication of
Media
1. Monitoring Function. This is to inform the citizens on what is
happening around them.
2. Information Function. This is to educate the audience on the
meaning and significance of the facts.
3. Opinion Function. This is to provide a platform for public political
discourse. It is to facilitate public opinion and expression of dissent.
4. Watchdog Role of Journalism. It denounces the wrongdoing of the
government and the private which leads to increasing of
accountability and spearheading positive changes.
5. Channel for Advocacy of Political viewpoints
 Activity 3. Media at Four Ages
Directions: Complete the table below by giving two (2) examples for each question.
Activity 4. Traditional VS New Media
Write on the line which of the two is traditional media and new media and explain briefly
your answer.

Explain your answer:

Activity 5. Venn Diagram
Directions: Using the Venn diagram give the similarities and differences
between tradition and new media.
Let us remember:

✓ As media and information evolve throughout the history, it provided

people with a better and faster access to information that is easier to
adopt and to manipulate.
✓ Media as a communication tool is used to inform people on what is
happening around them, and educating people to make significance of
facts.
✓ Media is also used as a platform for public political discourse which can
form public opinion.
✓ Media also serves as a watchdog of the government and private
agencies which leads to accountability and effecting positive change
Activity 7. Collage Making 3
Activity 7. Collage Making 3
Additional Activities Activity 8. Poster Making
Directions: Create a poster that portrays the aphorism of
Herbert Marshall McLuhan who is a Canadian
communication theorist and educator, “The Medium is the
message”. Use a ½ cartolina for your poster. Below is a
rubric for your guidance.
• Indigenous Media and Other
Sources of Information
WHAT'S IN Activity 1. News Report

The coronavirus or Covid19 pandemic is a global health crisis and the greatest
challenge in 2020. It creates economic, political and social effects to every
country it touches and leaves deep scars to it.

Some people lose their jobs and income. Some businesses are forced to close.

Education switches to remote learning approach. No one has an idea when

normality will return.
WHAT'S IN Activity 1. News Report
Directions: To know more about this pandemic, your task is to look for 3 news articles about
Coronavirus Covid-19 and place them in a sheet of paper. Then, write on the box the references
where you got your news articles and answer the questions that follow.
WHAT'S IN Activity 1. News Report

1. Where did you search for these information or news article?

2. How did you determine the quality and accuracy of the

information?
 Directions: Assess the following resources that appeared in a search for
Activity 2. Evaluating Online
“indigenous alcohol morality”. Write the word suitable on the line if it is
Resources suitable to use as an information source and reference in academic
assignments. If not, write not suitable and explain briefly your reasons.

1. Aboriginal alcohol consumption

• http://www.creativespirits.info/aboriginalculture/health/aborigina
l-alcohol-consumption
• Last updated Dec 2012, so information is quite up-to-date.
• Audience is the general public.
• Information published on a site called Creative Spirits. Author is
Jens Korff – no qualifications or experience are listed.
• Some advertising on website. Reference list is provided, however
most of the references are newspaper articles.
• About page seeks to convince the audience of its credibility, but its
purpose is not clear
Activity 2. Evaluating Online
Resources

2. Estimating alcohol-attributable mortality among Indigenous Australians: Towards Indigenous-specific

alcohol aetiologic fractions

• http://ezproxy.cdu.edu.au/login?url=http://onlinelibrary.wiley.co m/doi/10.1111/j.1465-
3362.2008.00044.x/pdf
• Published 2009, so information is quite up-to-date.
• Audience is other researchers
• Authors are Richard Pascal, Tanya Chikritzhs and Dennis Gray – their qualifications and
organizational affiliations are listed.
• Article published in the Drug and Alcohol Review, which is a peer?reviewed journal. Reference list
provided.
• This is a scholarly peer reviewed articl
Activity 2. Evaluating Online
Resources

3. Send indigenous offenders to rehab: report

• http://tools.ntnews.com.au/stories/54075277.php
• Published Feb 2013, so information is quite up-to-date.
• Audience is Australian / the general public. Newspaper article in the NT News.
• Author is Lisa Martin – no qualifications or experience are listed..
• Source is likely to be the media release
http://www.naccho.org.au/download/aboriginal?health/nidac_report_release.pdf
• to inform and sell
Sources of Information There are three sources of
information: indigenous media, library and internet.

Indigenous media could also be defined as variety of media

expression conceptualized, produced, and circulated by
indigenous people with information appropriate to their
culture.
 Indigenous Knowledge is a unique knowledge from a
specific culture or society.

Indigenous Communication is the transmission of

information through local channels or forms by which the
culture is preserved, handed down and adapted.
 Characteristics of Indigenous Media
• oral tradition of communication
• store information in memories
• information exchange is face-to-face
• information is contained within the border of the
community

Forms of Indigenous Media

• Folk or traditional media
• Gatherings and social organizations
• Direct observation
• Records (written, carved, oral)
• Oral instruction
 Library is a place where artistic, literary, musical and
reference materials such manuscripts, books, and films are
kept for use and not for sale.

Types of Libraries
• Academic Library. This is for Colleges and Universities
• Public Library. This is for cities and towns
• School Library. This is for students from Kindergarten to
Grade 12
• Special Library. This is in specialized environment such as
hospitals, private business and the government.
 Internet, a global computer network providing a variety of
information and communication facilities, consisting of
interconnected networks using standardized communication
protocols.
Since it is easy to access information from the internet, the
following evaluation criteria will help you how to assess online
resources.
• Currency. It is the timeliness of information.
• Relevance. It is the significance of the information that you
need.
• Authority. It is the source of information.
• Accuracy. It is the closeness of the report to the actual data
• Purpose. The reason why it is created.
SKILLS IN DETERMINING THE RELIABILITY OF
INFORMATION
1. Check the Author
2. Check the Date of Publication or of update
3. Check for Citations
4. Check the Domain or owner of the site/page.
.com – commercial
.gov – government
.edu – educational
.org – nonprofit organization
.mil – military
Activity 3. Sources of Information
Give examples of media for each source of
information by pasting 3 pictures in
each box. Do this in a short bondpaper.
Activity 4. Mind Mapping
Let us remember:

✓ There are three sources of information: indigenous media, library and

internet.

✓ Indigenous media could also be defined as variety of media expression

conceptualized, produced, and circulated by indigenous people with
information appropriate to their culture.
✓ Library is a place where artistic, literary, musical and reference
materials such manuscripts, books, and films are kept for use and not for
sale.
✓ Internet is a global computer network providing a variety of
information and communication facilities, consisting of interconnected
networks using standardized communication protocols.
 Activity 5. Essay
Directions: In this activity, interview two elders in your
family and ask them about cultural beliefs or practices in
your community: how they preserve, handed-down and
adapted them. Then, ask at least three teenagers if they
know and value those cultural beliefs or practices.
 I. Multiple Choice. Read each question carefully and write your answer in STANDARD
ASSESSMENT
CAPITAL. Write the answers in your notebook.
 I. Multiple Choice. Read each question carefully and write your answer in STANDARD
ASSESSMENT
CAPITAL. Write the answers in your notebook.
 I. Multiple Choice. Read each question carefully and write your answer in STANDARD
ASSESSMENT
CAPITAL. Write the answers in your notebook.
ASSESSMENT