LEARNING COMPETENCIES TASK MODE OF

(GOOD FOR TWO WEEKS) DELIVERY

✓ identify the different types of media; Answer the ff: Submit
output in
✓ classify contents of media type; *What I know the drop
center on
✓ editorialized how issue/news is presented *Activity 1 the
scheduled
through different types of media. *Assessment time and
date

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 WHAT I KNOW
DIRECTIONS: Answer the following questions. Write your answer your answer sheet.
1. Which of the following is not a print media?
A. Books C. Newspaper
B. Flyers D. Twitter
2. “Bombo Radyo” is an example of
A. Broadcast media C. Print media
B. Online media D. Television media
3. Which of the following is an online media?
A. Brochure C. Newsletter
B. Flyers D. Podcast
4. What type of media consists of paper and ink, which is traditionally reproduced?
A. Broadcast C. Online
B. Internet D. Print
5. What type of media uses airwaves to transmit information?
A. Broadcast C. Internet
B. Digital D. Print
6. What type of media uses digital platforms to disseminate information?
A. Broadcast B. Online C. Radio D. Television
7. What media will be beneficial for a community which does not have access to
internet but needs live information?
A. Journal C. Newspaper
B. Magazine D. Television
8. Meredith needs to compile information to keep it in a drawer. What media would
best fit for Meredith’s need?
A. Broadcast B. Digital C. Internet D. Print
9. The term “media” is defined as
A. A current style C. Means of Communication
B. A study of signs D. Picture or image
10. A medium is a means ___________________
A. of current style
B. of doing livestream
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 C. by which a message is communicated
D. of picture or image
11. Which type of media will you use if you want your information be jam packed
but still portable?
A. Online B. Print C. Television D. Radio
12. Which media will you use, if you want your audience to create vivid pictures
using their imagination, thru audio alone?
A. Online B. Print C. Television D. Radio
13 . Living in Industry Revolution 4, which media is more convenient and useful?
A. Online B. Print C. Television D. Radio
14. If you want to have a direct connection to your audience, which media will best
suit your need?
A. Online B. Print C. Television D. Radio
15. Annie wants her content to go viral. What type of media will best satisfy her
goal?
A. Online B. Print C. Television D. Radio

Have you ever wondered what will happen to our world today if we still use the
same method of communication? We now live in a fast-paced generation, where
communication and information are available anytime and anywhere thru different
types of media. Any form of media has the goal of sending message across wider
audience. It is more efficient and faster. However, which do you think suits your need
best?

WHAT’S NEW

This time, we will read an excerpt from an article, “The Implications of Social
Media in the Philippines” by Bea Grace Pascual.

To the Filipino Students

Isaac M. Morallo, Master of Arts in Information Technology Education found a
negligible relationship between SNSs and academic performance. The perceived effects

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of SNSs on the students’ Academic performance show that SNSs contribute to the
attainment of higher grade by interacting online about schoolwork. The results show that
there is no significant relationship between SNSs usage and student academic
performance because correlation show a negative relationship between SNSs use and
academic performance.

To the Filipino’s Culture and Belief

Roselyn Grace P. Santos wrote that social media has corresponding positive and negative
effects on Filipino culture and behavior. For one on the positive side, it makes
communication with friends and relatives easier. It also made initiating events and
activities hassle-free. The negative effects, on the other hand, are as follows: (1) It has
made it easier to spread bad and potentially damaging information; (2) It has become a
new medium for violence and crime like scams and identity.

To the Philippine Tourism Industry

In the Asia Pacific Multidisciplinary Research, it was concluded that social media is
a great avenue to disseminate the information faster, especially for tourism
establishments with lesser cost. However, customer’s opinions, thoughts and expressions
are not well presented, leading to bad impressions and unfair criticisms. Thus,
researchers suggest that establishments or their staff should familiarize themselves with
different social media applications or social networking sites to avoid problems,
especially in terms of privacy of contents and their information.

To the Philippine Politics

Social media has proven itself to be a game – changer in terms of Philippine politics.
Given the fact that Filipinos are translating internet use as Facebook, it has been a nest
to some aspiring candidates during the May 2019 elections. Listen Ph, a listening tool
which records the statistics of candidates on different social networking sites shows that
Doc Willie Ong (senatorial candidate) holds the top spot for the most popular, most
viewed, fastest-growing, and most liked post on Facebook from March 25 to March 31,
2019.
Source: https://sagisag.com/article/642/technology/the-implications-of-social-media-in-thephilippines

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 ACTIVITY 1. CONCEPT MAP

DIRECTIONS: Draw a visual presentation of the article read. It can be in a form of

chart, graphic organizers, tables, and Venn diagrams. Use a separate A4/short bond
paper for your output. You may also use digital platform/medium. Attach this to the
provided answer sheet.

WHAT IS IT

We associate media to ABS-CBN and GMA, the two biggest mainstream media in
the Philippines. However, have we ever thought why “media” exist? In this lesson you
will understand contents of media, and how issues are presented through different types
of media.
The evolution of the type of media has drastically taken over the world. From print,
to broadcast radio and television and now we have the online media. Print media is a
paper publication. It can be in the form of books, newspapers, journals, magazines,
newsletters.
Broadcast media describes the traditional forms of media that include television
and radio. It is the distribution of audio and video content to a dispersed audience via
radio, television. Broadcast media commonly come in two forms: radio and television
broadcasting.
Radio broadcasting is a one-way sound broadcasting service, transmitted over a
radio wave. Television broadcasting is a medium use to transmitting moving images in
monochrome or color.
Online media is a medium which use internet to send information.
Have you ever wondered what content will you upload on this new generation
media? In this part of the discussion, you will classify and understand media content.
Enjoy reading!

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 THE INFLUENCE OF MEDIA

As media evolve from the regular print to broadcasting, to online media, its content
has also progressed. Traditionally, media is known for delivering information. Now, it has
become a platform of introducing products and services and even opinion. The media
today is more than about information. It is about selling, and convincing you on
something: products, services, and ideologies. Through advertisement media can entice
as to use and buy a product and try services. Ideologies are being sold too, using your
favorite actress on TV, or an online influencer. For example, media wants to sell political
ideology. The political advertisement tries to convince you buy showing the side of the
politician in an issue, with given facts or none. The convincing power depends on how
the content is presented, considering the believability of the presenter and the idea. The
result is that you, as an audience or voter will side with that politician and may end up
voting for him.

MEDIA CONTENT

Content is the idea that is delivered to the audiences, in a form of images still and
moving, audio, documents and files. News and information were the highlights of print
media in its early years. Over the years though it has progressed by adding
advertisements, and written entertainment.
Radio and Television broadcasting both have the same content with the modern
print media. However, radio has been regarded more when it comes to music and radio
drama which stirs listeners’ imagination. Television on the other hand has the best
attribute and advantage of moving image plus the audio, which is more entertaining. It
also can foster emotion and empathy reaching a wider target of audience; thus, the
presentation of content becomes more effective.
Online media having almost all the content of print and broadcasting, has changed
its game by introducing the power of communication and interaction, encouraging the
audience to participate, which makes the audience feel they are involve, and that gives
the audience satisfaction.

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 Over the time, the content of media is headway to more sophisticated creation,
from the basic giving of information, to entertainment and now to influence individual,
group of people, and societies in defining themselves; from the use of Print media, to
radio and TV broadcasting, and now Online media.

DELIVERY MODE OF CONTENT IN DIFFERENT TYPES OF MEDIA

Live streaming allows a creator to share creation and idea in real time. It can be in
Broadcast media, but commonly used in online media using Facebook, YouTube and
Instagram as its platform.
Webinars create a room for seminars, trainings, lectures, and discussion using online
media. It can also be use in presenting new products showcasing latest creation.
Podcast is known as “new radio” merged from the word iPod and broadcast. It is an
audio programme done in series and delivered in digital audio. Listeners can access
through online media and download it for offline listening.
Infographics is a visual presentation of information and data. It comes in imagery, charts
and minimal texts which allows the reader to have a quick overview of the concept or
idea. Infographics use print media and online media.
E-books are electronic version of printed books. Stories can be read on computer or
handheld device. One of the advantages of E-book is its “interactivity” and
“personalization”. It is interactive in a way that reader can take note, underline
bookmark a page and go through hyperlinks to gain more information. Personalization
allows the reader to change the font and the backlight.

ASSESSMENT

One of the many targets of media is to persuade the audience, not just by pictures
but with words too. Media reciprocates most of the time consistent always with proof
offers scarcity and authority and recommends. This time we will be like the media. Let us
persuade our audience to choose the best medium.

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Directions: Write a persuasive essay with the theme “Best Medium”. Write your
answer in the provided answer sheet. Follow the rubrics below as your guide.

10 8 6 5
Introduction & The introduction The introduction is Most information There is no
Organization is inviting; states inviting; states the is presented in clear
the goal; goal; information logical manner. introduction,
information presented in logical Conclusion does structure &
presented in manner but does not not state conclusion.
logical manner. maintain the interest of personal opinion.
The conclusion the reader. Conclusion
strongly states states personal opinion
personal opinion.
Reasons & Two or more Two or more reasons Two reasons are Arguments are
Support excellent reasons are stated, but the made but with weak or
are stated with arguments are weak arguments missing. Less
good support. somewhat weak in than two
places. reasons are
made.
Word Choice Word choice is Word choice enhances There is evidence Word choice is
creative and argument of attention to limited.
enhances word
argument.
Grammar There are no There are few errors in There are several There are
Mechanics & errors in grammar, mechanics errors in numerous
Spelling grammar, and/or spelling, but grammar, errors in
mechanics and/or they do not interfere mechanics, grammar,
spelling with understanding and/or spelling. mechanics,
and/or
spelling

*ANSWER SHEET WILL BE PROVIDED.

Great work! You are done with Module 4.

Have a break! You deserve one😊
Ma’am Vargas