Professional Documents
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Information
Literacy
Module 2:
Media and Information, Then and Now
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Media and
Information
Literacy
Module 2:
Media and Information, Then and Now
INTRODUCTORY MESSAGE
This module will introduce you to the role that new and converging technologies are
playing in the widening participation of citizens in social, economic and political change. It
explains how new digital and electronic forms of media (online news, blogs, Wikipedia,
YouTube, social networking applications, video gaming, etc.) have evolved from traditional
media and how they are enabling greater access to information and knowledge, Freedom of
expression, good governance and participation in democratic processes.
The co-existence of print media, broadcast media (radio and television), the Internet,
mobile phones, etc. is also allowing media content to flow across various platforms, widening
access to information and creating a participatory culture where citizens not only consume
information, but actively participate in its production and distribution. New information and
communication technologies (ICTs), for example, have opened up opportunities for greater
audience participation in information and knowledge sharing, and are encouraging people to
actively engage in the democratic process, causing more societies to open up.
In effect, new media and converging technologies are creating new spaces for self-
expression and participation in public discourse on a wide range of social, economic and
political issues. New media platforms are allowing citizens to consciously engage in the
democratic process in their societies, and helping to bring global news and issues much closer
to local societies. In this module, you will understand the following lessons:
Lesson 4 – Evolution of Media
Lesson 5 – Types of Media
Lesson 6 – Media and Information Sources
GENERAL INSTRUCTIONS
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Lesson
Evolution of Media
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An important development with the growth of digital media has been the move
from a traditional communication model of ‘one to many’, characteristic of print and broadcast
media, to a ‘peer to peer’ model that facilitates collaborative creation and sharing of content.
As content is digitized, it becomes accessible from a multitude of devices, including radio,
television, personal computer and, perhaps most importantly, the mobile phone, which is
emerging as the dominant platform for delivering content of all kinds. The digitalization of
voice, image, sound and data – known as convergence – is creating new opportunities for
interaction. This lesson will talk about the media development breakthrough with the human
history.
What I Know
Pretest
Direction: In a separate sheet of paper, write the letter of the correct answer.
1. Which of the following is used to store information during the electronic age?
a. Telegram b. Radio c. Books d. Typewriter
2. Typewriter first appeared in .
a. Pre-industrial age c. Industrial Age
b. Electronic Age d. Information Age
3. What format/ equipment did people use to communicate with each other during Industrial
Age?
a. Traditional paper and writing materials c. Paper and Pen, Typewriter
b. Telegraph, Telegram, Telephone, Computers d. None of these
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a. The internet, CDs, DVDs c.Television,films,booksand newspapers.
b. Novels, poems, fiction and non-fiction d. Radio, television, monkeys
5. While the potential impact of the IoT is considerable, a concerted effort is required to
move beyond this early stage. In order to optimise the development of the market, a
common understanding of the distinct nature of the opportunity is required. Which of the
following IS NOT the key feature of IoT?
a. The Internet of Things can enable the next wave of life-enhancing services across
several fundamental sectors of the economy.
b. Meeting the needs of customers may require global distribution models and
consistent global services.
c. Information overload across platforms of media.
d. Device and application behavior will place new and varying demands on mobile
networks.
6. In a democratic society, its role is pivotal in keeping the government, companies, and
powerful individuals accountable to the masses. The media has the power to spotlight
and expose those who abuse their power. The first thing dictators do to control the flow
of information is to control the media, what news stories they can run. Their role is to
objectively provide the facts in the context they are expected.
a. TRUE b. FALSE
7. The modern age of business and consumerism is increasingly driven in a global fashion
with international brands in many vertical industries. In order to support the development
of a viable service ecosystem, i.e. one that meets customer expectations in an
economical manner, globally consistent service enablers will be a key requirement. For
companies in vertical industries, the ability to deploy their services across several
countries. Which of the following is NOT an IoT-inspired device?
a. Smart Watch c. Augmented Reality
b. 3D printing and Sensors d. Billboards
8. What format/ equipment did people use to store information during the Information Age?
a. Printing press or books, Computers
b. Printing press or books, Digital books, Personal computers, Mobile phones, Smart
phones,
c. Wearable technology, Social Media
d. Both b and c
10. While the Internet of Things (IoT) will ultimately have an enormous impact on consumers,
enterprises and society as a whole, it is still at an early stage in its development. These
are the following industrial sector may arise EXCEPT:
a. Intelligent buildings
b. Energy services and national security
c. PCs, tablets and handset data
d. None of these
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What’s New
Activity 4.1 Traditional to New Media
What is It
Discussion
More than 1,500 people died in the sinking of the Titanic, but more than 700 survived.
Those who did owed their escape to the newest communications technology of the time:
wireless telegraphy.
Media fulfills several basic roles in our society. One obvious role is entertainment.
Media can act as a springboard for our imaginations, a source of fantasy, and an outlet for
escapism. It can also provide information and education. Information can come in many forms,
and it may sometimes be difficult to separate from entertainment. Today, newspapers and
news-oriented television and radio programs make available stories from across the globe,
allowing readers or viewers in London to access voices and videos from our country or
neighboring nations. Books and magazines provide a more in-depth look at a wide range of
subjects. Similarly, it can be used to monitor government, business, and other institutions.
These are how media and information has evolved throughout history. It is described
into four ages.
Pre-Industrial Age (Before 1700s) - People discovered fire, developed paper from plants,
and forged weapons and tools with stone, bronze, copper and iron. Examples:
• Cave paintings (35,000 BC) • Clay tablets in Mesopotamia (2400 BC)
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• Papyrus in Egypt (2500 BC) • Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century) • Codex in the Mayan region (5th Century)
• Printing press using wood blocks (220 AD)
Industrial Age (1700s-1930s) - People used the power of steam, developed machine tools,
established iron production, and the manufacturing of various products (including books
through the printing press). Examples:
• Printing press for mass production (19th century) • Newspaper- The London Gazette
(1640)
• Typewriter (1800)Telephone (1876) • Commercial motion pictures (1913)
• Motion picture photography/projection (1890) • Telegraph
• Motion picture with sound (1926) • Punch cards
Electronic Age (1930s-1980s) - The invention of the transistor ushered in the electronic age.
People harnessed the power of transistors that led to the transistor radio, electronic circuits,
and the early computers. In this age, long distance communication became more efficient.
Examples:
• Transistor Radio • Television (1941)
• Large electronic computers- i.e. • Mainframe computers - i.e. IBM 704(1960)
EDSAC (1949) and UNIVAC 1 (1951)
• Personal computers - i.e. Hewlett- • OHP, LCD projectors
Packard 9100A (1968), Apple 1 (1976)
Information Age (1900s-2000s) - The Internet paved the way for faster communication and
the creation of the social network. People advanced the use of microelectronics with the
invention of personal computers, mobile devices, and wearable technology. Moreover, voice,
image, sound and data are digitalized. We are now living in the information age. Examples:
• Web browsers: Mosaic (1993), • Blogs: Blogspot (1999), LiveJournal
(1999), Wordpress (2003) • Smart phones
Internet Explorer (1995) • Cloud and Big Data
• Social networks: Friendster (2002), • Microblogs: Twitter (2006), Tumblr (2007)
Multiply (2003), Facebook (2004)
Video: YouTube (2005) • Wearable technology
• Video chat: Skype (2003), Google • Augmented Reality / Virtual Reality
Hangouts (2013)
• Search Engines: Google (1996), • Portable computers- laptops (1980),
Yahoo (1995) netbooks (2008), tablets (1993)
As Briggs and Burke note, these advances meant that “hundreds of thousands of
components could be carried on a microprocessor.” The reduction of many different kinds of
content to digitally stored information meant that “print, film, recording, radio and television
and all forms of telecommunications [were] now being thought of increasingly as part of one
complex.” This process, also known as convergence, is a force that’s affecting media today.
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What’s More
Enrichment
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What you will do
Retrieved from::
https://bloximages.chicago2.vip.t
ownnews.com/
What’s New
Activity 4.4
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What is It
Discussion
What’s More
Enrichment
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The IoT will also help widen access and improve quality of education and health.
In education, mobile-enabled solutions will tailor the learning process to each
student’s needs, improving overall proficiency levels, while linking virtual and
physical classrooms to make learning more convenient and accessible.
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What’s More
Enrichment
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What I Have Learned
Generalization
Complete the sentence stem below. Write your answers on a separate sheet of paper.
1. Traditional Media has been the
2. Roles of both media has shaped our democratic society today through
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What I Can Do
Application
For this week, Make an essay for the given topic. Select only 1 from these
topics.
Source: http://www.readwritethink.org/files/resources/printouts/Essay%20Rubric.pdf
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Assessment
Posttest
Direction: In a separate sheet of paper, write the letter of the correct answer.
1. Which of the following is used to store information during the electronic age?
a. Telegram b. Radio c. Books d. Typewriter
3. What format/ equipment did people use to communicate with each other
during Industrial Age?
c. Traditional paper and writing materials c. Paper and Pen, Typewriter
d. Telegraph, Telegram, Telephone, Computers d. None of these
5. Which of the following NOT included in the distinctive feature of Internet of Things?
a. IoT will enable life-enhancing services
b. Distribution models for IoT services are often global
c. New capabilities are being developed for IoT applications
d. Inflating demands on the mobile network
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9. A television news helicopter crew is first on the scene the afternoon a
typhoon sweeps through a midwestern town. The crew's aerial footage is
fed to a national news bureau, which in turn arranges to broadcast the
footage that night on its national nightly network news program. This news
describes the role of media as .
a. Channel c. Watchdog
b. Resource Center d. Advocate
10. While the potential impact of the IoT is considerable, a concerted effort is
required to move beyond this early stage. In order to optimize the
development of the market, a common understanding of the distinct nature
of the opportunity is required. Which of the following IS NOT the key feature
of IoT?
e. The Internet of Things can enable the next wave of life-enhancing
services across several fundamental sectors of the economy.
f. Meeting the needs of customers may require global distribution models
and consistent global services.
g. Information overload across platforms of media.
h. Device and application behavior will place new and varying demands on
mobile networks.
13. What format/ equipment did people use to store information during the Information
Age?
a. Printing press or books, Computers
b. Printing press or books, Digital books, Personal computers, Mobile
phones, Smart phones,
c. Wearable technology, Social Media
d. Both b and c
14. A positive view of the political role of the media sees it as...
a. a way of keeping people harmlessly amused when times are hard.
b. a way of promoting constructive 'role models' for young people.
c. much more trustworthy than politicians
d. at its best, a potential check on executive power.
15. While the Internet of Things (IoT) will ultimately have an enormous impact on
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consumers, enterprises and society as a whole, it is still at an early stage in
its development. These are the following industrial sector may arise
EXCEPT:
a. Intelligent buildings c. PCs, tablets and handset data
b. Energy services and national security d. None of these
Additional Activity
Being an empowered SHS student, your role is to showcase your versality in all
forms of media. Perform the following instruction:
1. Draw on a short bond paper a political cartoon depicting your opinion
about how Philippine media performs its roles and functions in the
Philippines which is a democratic country.
2. Explain the message of your political cartoon in not less than 3 sentences.
3. Upload your output in your Facebook account and use the hashtag
#TraditionalToNewMedia.
4. Don’t forget to tag to your teacher for the said work of art of yours.
Lesson
Types of Media
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Modern media comes in many different formats, including print media
(books, magazines, newspapers), television, movies, video games, music, cell
phones, various kinds of software, and the Internet. Each type of media involves
both contents, and also a device or object through which that content is delivered.
By which, it has also an important accountability mechanism: it raises
important issues, corruption for example, that might otherwise never be publicly
debated or addressed. The media also has an important role in stimulating
governments to act on social policy, can also expose problems that need to be
addressed, for example poor living conditions or lack of access to services and
so on. Thus, it takes to the idea of how media is now used and by what degree of
confidence does the content is credible in different media formats. With this, the
lesson will give you the direction on the different type of media and the how an
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individual is portrayed in a public using variety of media formats.
What I Know
Pretest
Direction: In a separate sheet of paper, write “Like” if the
statement is TRUE and “Sad” if not.
1. Harry Potter Complete Series Boxed Set Collection is a print media.
2. Don’t Let Me Down by The Chainsmokers in Spotify is a broadcast media.
3. Broadcast media requires internet connection as medium of
transmission to reach the target audiences.
4. Print media are media consisting of paper and ink, reproduced in a printing
process that is traditionally mechanical. For instance, Manila Times, Sunstar,
Bandera and many others.Media personality can have power to direct or
challenge society.
5. Media content producers should follow a code of ethics that prohibits
the use of abusive or discriminatory material based on race, ethnicity,
age, gender, physical ability or marital status.
6. Digital media make people create new kinds of media forms, like mash-ups.
7. One of the consequences of convergence is that types of media such
as radio or film are losing their meanings as distinct, separate media
types that are defined by their technologies.
8. In the future, Internet magazines will expand publications' readerships.
9. The second information communications revolution began with the
invention of paper.
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What’s In
Review
Last time, we learned about the development of media across time. By which,
this generation is in the digital age. The current era has made it easy for anyone to
create media. We don't always know who created something, why they made it, and
whether it's credible. This makes media literacy tricky to learn. Nonetheless, media
literacy is an essential skill in the digital age. It can help you learn how to determine
whether something is credible. It also helps determine the "persuasive intent" of
advertising and resist the techniques marketers use to sell products.
This time you will learn to compare and contrast how one particular issue or
news is presented through the different types of media (print, broadcast, online).
Further, you will also identify the role of media in our culture. From celebrity gossip to
magazine covers to memes, media is telling us something, shaping our understanding
of the world, and even compelling us to act or think in certain ways.
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2. Classify the terms above and have them write the terms in their corresponding
columns.
What is It
Discussion
TYPE OF MEDIA
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interactive, incorporate two-way communication and involve some
form of computing,” Robert Logan writes in his book Understanding
New Media. New media is “very easily processed, stored,
transformed, retrieved, hyperlinked and, perhaps most radical of all,
easily searched for and accessed.”
What’s More
Enrichment
MEDIA CONVERGENCES
Media convergence is the merging of mass communication outlets – print,
television, radio, the Internet along with portable and interactive technologies
through various digital media platforms.
Media convergence is the blending of multiple media forms into one
platform for purposes of delivering a dynamic experience.
Technologically rich societies have entered the digital age, and media
industries are grappling with new opportunities – and threats – afforded by what
is called “convergence”. Media people tend to get very excited about
convergence, because it holds so much promise. The melding together of
different media, incorporating new personalized services is both impressive and
overwhelming.
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• co-existence of traditional and new media.
Source : Teaching Guide for Senior High School MEDIA AND INFORMATION LITERACY.
Our experience with convergence to date has also revealed some drawbacks.
Not everyone has ready and affordable access to digital media, or the skills to
employ them. A connection to computer networks (and the literacy required to
navigate them) is increasingly vital. It creates a digital divide between haves and
have-nots. Also, the tracking capacity ofcomputer programs has resulted in
increased surveillance. This has prompted concerns about personal privacy and
security.
But media convergence isn't only an end result like a smartphone, but
also a process in how we create, consume, and distribute media. Think for a
minute about how you found out about the latest big event in the news. Were you
watching television? Reading a newspaper? Probably not. Most likely you were
informed thanks to convergence, perhaps reading it on a social media feed on
your smartphone as you commuted to work.
Media convergence has even changed the way we receive data. Instead
of getting a news report from TV, we're getting that same report from a television
station by way of the internet and social media, in particular. For people who
work in media, convergence has changed the way they do their jobs. Instead of
reporters simply writing a story to appear in tomorrow's newspaper, they're
filming short video clips and tweeting about it, too—a smash- up of different
digital technologies.
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What you will do
Facebook, Instagram,
Communication Social Network
Twitter
What’s New
Activity 5.4
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What is It
Discussion
MASS MEDIA
It is known as being one of the most significant forces in modern culture.
It refers to channels of communication that involve transmitting information in
some way, shape or form to large numbers of people. Further, it is a
communication—whether written, broadcast, or spoken—that reaches a large
audience. This includes television, radio, advertising, movies, the Internet,
newspapers, magazines, and so forth.
MEDIA EFFECTS
These are the intended or unintended consequences of what the mass
media does (Denis McQuail, 2010). Further, it is typically defined as social or
psychological responses occurring in individuals, dyads, small groups,
organizations, or communities as a result of exposure to or processing of or
otherwise acting on media messages. The changes caused by media can take
place on several dimensions. The effects can be intended by the message
source or unintended. The consequences can include not only changes, but also
preservation of the status quo. If a certain social situation perpetuates because
of media this is also considered a media effect. In addition, media effects can be
both short-term and long-term.
These are the new theories moved away from the notion that exposure to
media can immediately and directly affect people’s attitudes and behaviors.
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1. Third – party Theory.
People think they are more immune to media influence than others.
Source : https://www.linkedin.com/pulse/deathhumanconversation-awadabdelgayoum
2. Reciprocal Effect
When a person or event gets media attention, it influences the way the
person acts or the way the event functions. Media coverage often
increases self-consciousness, which affects our actions.
Source : http://www.flickriver.com/photos/billyjo29/tags/kapamil
3. Boomerang Effect
It refers to media-induced
change that is counter to
the desired change.
Communicative messages
are often constructed
strategically. In many cases,
the creators of such
messages strive to curtail
specific anti-social or
unhealthy attitudes and
behaviors held by the target
Source : http://uppiddee.com/blog/smileyfaces-
and-the-boomerang-effect/)
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audience. However, these
messages are not always
successful in achieving the
intended effect. Messages
with a specific intent can
backfire and cause an
increase in the unhealthy or
anti-social attitude or
behavior targeted for change.
4. Cultivation Theory (George Gerbner)
It states that media exposure,
specifically to television, shapes
our social reality by giving us a
distorted view on the amount of
violence and risk in the world.
The theory suggests that
television and media possess a
small but significant influence on
the attitudes and beliefs of
society about society. Those
who absorb more media are
those we are more influenced.
Source : http://mass.pakgalaxy.com/cultivationtheory.html
In a nutshell, heavy viewing of
television and the associated
violence leads the viewer to
believe that the world is a much
more dangerous place than it
actually is,
with a serial killer, rapist, or pedophile lurking around every corner.
5. Agenda-setting Theory
(Lippmann/ McCombs
and Shaw)
Source http://lessonbucket.com/media-inminutes/the-agenda-setting-
function-theory/
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It process whereby the mass media determine what we think and worry about. Further,
public reacts not to actual events but to the pictures in our head, created by media.
Also, agenda setting is very important in the political aspect because the public agenda
influences the policy agenda which means that candidates will try to focus on issues
that the public wants to hear about. In conclusion the agenda setting theory hasmany
beneficial uses in our society and it is part of our communication.
What’s More
Enrichment Source: https://www.amazon.com/Age-Propaganda-Everyday-Abuse-
These are given pictures of famous individuals who are featured across
all types of media. In a separate paper, answer the following question. Follow the given
table below.
Source:https://upload.wikimedia.org/wikipedia/commons/9/9c/
Angel_Locsin_3.jpg Source:https://d3s3zh7icgjwgd.cloudfront.net/Acu
Custom/Sitename/DAM/168/Lea_Salonga.jpg
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Question Angel Locsin Lea Salonga
Complete the sentence stem below. Write your answers on a separate sheet of paper.
1. There 4 types of media : (a) Print Media
;;(b) Broadcast
Media
; (c) Film/Movie
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2. By which, Media Convergence is existing of todays media platform across several fields
because of
3. That incorporation of media platforms has brought about the idea of Mass Media which
encompasses the
These is also based on the several Media Effect Theories which are :
What I Can Do
Application
Assessment
Posttest
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How is this person portrayed in public by
different types of media?
Source: www.philstar.com
How is this person portrayed in public by
different types of media?
Source: www.philstar.com
How is this person portrayed in public by
different types of media?
Source:
http://www.rappler.com/nation/119161-
ilocos-nortenueva-vizcayanew-policechiefs
How is this person portrayed in public by
different types of media?
Source:
http://www.socceralliance.ca/Default.aspx?tabid=523520
6. Media content producers should follow a code of ethics that prohibits the use of
abusive or discriminatory material based on race, ethnicity, age, gender, physical
ability or marital status.
7. Digital media make people create new kinds of media forms, like mash-ups.
8. One of the consequences of convergence is that types of media such as radio or
film are losing their meanings as distinct, separate media types that are defined by
their technologies.
9. In the future, Internet magazines will expand publications' readerships.
10. The second information communications revolution began with the invention of
paper.
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Additional Activity
Being an empowered SHS student, your role is to showcase your versality in all forms of
media. Perform the following instruction:
1. Using the application that the learners are most competent with, make a
drawing/sketch on how different media is affecting your everyday life.
2. You can use any application from playstore that they are most comfortable with (ex.
PocketPaint, SketchBook, Paint, PicsArt Color, Draw & Paint, others)
3. Upload your output in your Facebook account and use the hashtag #TypesOfMedia.
4. Don’t forget to tag to your teacher for the said work of art of yours.
Lesson
Media and Information
6 Sources
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What I Know
Pretest
Let’s see how much you know before we tackle the lesson. Below is a True
or False test. Write T in the space provided if the statement is true, otherwise F if not.
1. Indigenous media and information are highly credible because they are near
the source and are seldom circulated for profit.
2. Indigenous media are channels for change, education, and development
because of its direct access to local channels.
3. Ignoring indigenous media and information can result in development and
education programs that are irrelevant and ineffective.
4. Oral instruction, Records - may be written, carved, or oral , Gatherings and
social organizations and Direct observation are few forms of indigenous media
5. Indigenous Knowledge is unique to a given culture or society.
6. Library exist because of the birth of printing press.
What’s In
Review
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What’s New
Activity 6.1 Spot it Out!
Read and understand the directions and answer the given activity.
These are news articles, book and magazines by which our current president
was illustrated.
Illustrate the differences and similarities between the information gathered in each
source. Write your answer on the space provided.
Similarities Differences
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What is It
Discussion
whether the group claiming responsibility for the information on the Web site is
legitimate.
3. Accuracy and Verifiability. A source of information is known to be scholarly
when it provides references to the information presented. In this way, the
reader can confirm whether the information is accurate or the author's
conclusions reasonable. A page without references still may be useful as an
example of the ideas of an individual, organization, or business, but not as
source of factual information.
4. Currency . Some information is very time sensitive. For example, a page talking
about the top rate Web search engines in 1997 is going to be horribly out of
date in 2000. There have been incredible changes in search engine technology
and new developments appear almost monthly. However, a page discussing
the Civil War is likely still relevant today even if the page was created in 1996
and has not been updated. Regardless, a site should always provide some
indication of when the information was created or the site was last updated.
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SKILLS IN DETERMINING THE RELIABILITY OF INFORMATION
What’s New
Activity 6.2 Evaluating Information
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news.html
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3. Which of these facts
are measurable?
Accurac 4. Is the article written with
y
What is It
Discussion
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irrelevant and inaccurate with the passing of time (thus making it less valuable). Other
information may be timeless, proven to be the same in reliability, accuracy, and value
throughout history.
What’s More
Enrichment
Popular media cannot reach some rural areas. While print, broadcast, and new media
have a wide reach, there are still areas that these forms of media have not reached.
Indigenous media and information are highly credible because they are near the source and
are seldom circulated for profit. Indigenous media are channels for change, education, and
development because of its direct access to local channels.
What I Have Learned Credits to: Commission on Higher Education, 2016 Teaching
Guide for Senior High School MEDIA AND INFORMATION
Generalization LITERACY.
Complete the sentence stem below. Write your answers on a separate sheet of
paper.
It is really difficult to fully determine the reliability, accuracy, value, and timeliness of
any information, as well as the authority of the source, literacy in media and information
benefits from the development of these skills because of the fast access and dissemination of
information.
1. Indigenous Knowledge is
2. Indigenous Media is
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3. Library is
4. Internet is
6. Reliability of information is
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What I Can Do
Application
For this week, you will write an essay on the topic “How do people find information that
matches my needs?” and “How do I choose from the wide variety of information made
available by different sources?”.
Your essay will be graded based on this rubric. Consequently, use this rubric as a
guide when writing your essay and check it again before you submit your essay.
Assessment
Posttest
A. MULTIPLE CHOICE. Encircle the letter of your choice. Be wary of
options, choose only the best. ONLY THE BEST. You will get wronged and hurt if you
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choose the wrong ones. It is only your conscious choice that will dictate your fate. May
the God be with you!
5. In order to assess whether the information you found is biased, which of the
following should you consider?
I. Author’s age
II. Author’s organization
III. Author’s academic/professional qualifications
IV. Purpose of the information
V. Tone of language
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VI. Type of publication, e.g. scholarly journal, popular magazine, website
a. I, III, IV c. II, IV, V
b. II, III, IV, VI d. III, IV, V, VI
6. Eduardo Saverin, the co-founder of Facebook, is heard to be living in Singapore
and was seen at local nightspot, The Butter Factory. You googled and found this
website which mentions the news: Facebook Co-Founder, Eduardo Saverin, is in
Singapore - Video Within Teh, J., 31 Oct 2010. Facebook Co-Founder, Eduardo
Saverin, is in Singapore – Video Within. TechieLobang.com. Available from:
http://techielobang.com/blog/2010/10/31/facebook-co-founder-eduardo-saverin-
is-in-singapore-video-within/ [Accessed 10 Mar 2011]. You think the news is
probably true because:
a. Your friend said that he thought he saw Saverin at The Butter Factory last
month.
b. You searched the local newspaper The Straits Times and found the article
which reported this news.
c. The website says that it was reported in The Straits Times.
d. None of these.
For items below, Refer to the sample Mind Map.
7. Indigenous media and information are highly
credible because they are near the source and are
seldom circulated for profit.
A. TRUE B. FALSE
8. Indigenous media are channels for change,
education, and development because of its direct
access to local channels.
A. TRUE B. FALSE
9. Ignoring indigenous media and information can
result in development and education programs that
are irrelevant and ineffective.
A. TRUE B. FALSE
1. Indigenous media and information are highly credible because they are near
the source and are seldom circulated for profit.
2. Indigenous media are channels for change, education, and development
because of its direct access to local channels.
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3. Ignoring indigenous media and information can result in development and
education programs that are irrelevant and ineffective.
4. Oral instruction, Records - may be written, carved, or oral , Gatherings and
social organizations and Direct observation are few forms of indigenous media
5. Indigenous Knowledge is unique to a given culture or society.
6. Library exist because of the birth of printing press.
Additional Activity
Being an empowered SHS student, your role is to showcase your versality in all forms of
media. Perform the following instruction:
1. You interview an elder coming from two families. You will ask the about cultural beliefs
or practices in the community valued by the elder. You need to identify and gather
information to at least two cultural beliefs or practices.
2. Encode the information on a short bond paper, identify the source of information.
3. And then, you will do an online interview of your 10 classmates and find out if these
cultural beliefs or practices are still known and being valued by their generation.
(Example 3 out of 10…)
4. Submit it to the teacher via Edmodo not more than 2 weeks after it was assigned.
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