Republic of the Philippines

Department of Education

Region VII, Central Visayas

Media and Information Literacy

FIRST QUARTER
Quarter : 1 Week : 1 Day : 1 Activity No. : 1
Competency: : Describe how communication is influenced by media and
information
Objective : Explain how communication is influenced by media and
information

Topic : Introduction to Media and Information Literacy: Media Literacy,

Information Literacy & Technology Literacy

Materials : Hand-outs, Smart Phones/Laptop/Tab

Presentations, Google Meet Application
Reference : Media and Information Literacy by: Mark N. Abadiano Ph.D.
Media and Information Literacy by Maria Jovita E. Zarate
Copyrights : For Classroom Use
Concept Notes

Media Information Literacy Introduction

Media and information literacy play an important role in communication and

information dissemination. Media and Information will enable us to access, understand
and create communication in a variety of contexts in the form of accessing,
understanding and creating media and information.

Accessing Media and Information the use, navigate, manage, store and retrieve content
in print, radio and online.

Understanding Media and Information viewers ability to read, deconstruct and

evaluate media contexts and motivations. A critique view on quality of material being

broadcast and shared.

Producing Media and Information viewers or netizens ability to produce, distribute

and publish ideas and information via mainstream media or s ocial media. Be able to
use media responsibly and to contribute democratic process using electronic media. Be
able to transact and post online.

Media and Information play several roles. They:

• Act as channels of information and knowledge through which citizens

communicate with each other and make informed decisions.
• Facilitate informed debates between diverse social actors.
• Provide us with much of what we learn about the world beyond our immediate
experience.
• Are means by which a society learn about itself and builds a sense of community
• Function as a watchdog of government in all its forms, promoting transparency
in.
• Public life and public scrutiny of those with power through exposing corruption,
Misadministration and corporate mistakes
 • Are essential facilitators of democratic processes and one of the guarantors of
free and fair elections
• Are vehicle for cultural expression and cultural cohesion within and between
nations function as an advocate and social actor in its own right while
respecting pluralistic values 2 Adapted from UNESCO MDIs

BASIC CONCEPTS
1. Media construct our culture. Our society and culture – even our perception
of reality is shaped by the information and images we receive via the media.
Today, the most powerful storytellers are television, movies, music, video
games, and Internet.
2. Media messages affect our thoughts, attitudes and actions. All of us are
affected by advertising, news, movies, pop music, video games, and other
forms of media.
3. Media use “the language of persuasion.” All media messages try to persuade
us to believe or do something. To do this, they use specific techniques (like
flattery, repetition, fear, and humor) we call “the language of persuasion.”
4. Media construct fantasy worlds. Media can inspire our imagination.
Advertising constructs a fantasy world where all problems can be solved with
a purchase. Media Literacy helps people to recognize fantasy and
constructively integrate it with reality.
5. No one tells the whole story. Often, the effect of a media message comes not
only from what is said, but from what part of the story is unfold.
6. Media messages contain “texts” and “subtexts.” The text is the actual
words, pictures and/or sounds in a media message. The subtext is the hidden
and underlying meaning of message.
7. Media messages reflect the values and viewpoints of media makers. Our
values and viewpoints influence our choice of words, sounds and images we
use to communicate through media.
8. Individuals construct their own meanings from media. This means that
people can create different subtexts from the same piece of media. All
meanings and interpretations are valid and should be respected.
9. Media messages can be decoded. By “deconstructing” media, we can figure
out who created the message, and why.
10. Media literate youth and adults are active consumers of media. Media
literacy helps people consume media with a critical eye, evaluating sources,
intended purposes, persuasion techniques, and deeper meanings.

GENERAL INSTRUCTION: Read each direction as written in each activity. Write your
answer in a separate sheet of paper.

Activity 1
Directions: Analyze each scenario given in the first column. Compare and contrast the
scenario by simply writing down how it was done before the age of the Internet and
how they are being today. (Note: You may answer in words or phrases not necessarily
a complete sentence)

Scenario Before Now

1. Sending message/s
to loved ones far
from home (ex.
abroad, province)
2. Research assigned
topic for a reporting
 3. Listening/watching
current news and
events.
4. Listening/Recording
Music
5. Watching Old and
New Movies

Activity 2
Direction: Answer the following questions honestly and diligently.

1. Write down and record your use and interaction of different media and
information sources and how many hours do they spent on each one per
week. (The figures to be provided do not have to be exact, just a rough
estimate.) Use table below as guide.
Hours spent Total hours spent
Media Use in one day in one week (7
days)

Cellular Mobile
Phone/Smartphone/Android/
Laptop/tab

Television

Others: pls. specify

2. Answer as brief as possible. Imagine one day you find no Internet, libraries,
newspapers, phones, etc. How would it effect on how you live?

3. Why do we communicate?

Bibliography

Zarate, Maria Jovita E. 2016. Media and Information Literacy. Sampalok, Manila: Rex
Book Store, Inc.
Ph.D, Mark N. Abadiano. 2016. Media and Information Literacy. Cronica BookHaus.
https://tinyurl.com/y5llpfeb