Media and Information
Literacy
Communication, Media and
Information
CONTENTS
1. Introduction to Media and Information Literacy
2. The Evolution of Traditional to New Media
3. Information Literacy
4. Types of Media
5. Media and Information Sources
6. Media and Information Languages
[Link], Ethical, and Societal Issues in Media and
Information
What do you do during free time?
Watching Television
Listen to Radio/ Music
Internet surfing
Social Media updates
Reading magazines
How do you connect with your
family and friends and vice-versa?
Are there any similarities you see
in the picture with how you
communicate with each other?
What is/are the common types of media
the Filipino consumed?
Personal Computer
Television
Mobile Phones
Do you used those media?
MEDIA
INFORMATION
COMMUNICATIO
N
What is MEDIA?
Derivedfrom the Latin word
“medius”, which means
“middle”.
Refers to the tool people use to
mediate or facilitate the
transfer of communication
between a sender to receiver.
What is
INFORMATION?
Information is a broad
term that covers
processed data,
knowledge derived from a
study, experience,
instruction, signals or
symbols.
What is
COMMUNICATION?
Two-way process of reaching
mutual understanding, in which
participants not only exchange
(encode-decode) information,
news, ideas and feelings but also
create and share meaning. In
general, communication is a means
of connecting people or places.
Communication Process
Sender- source of the message
Message
Channel (Medium)
Receiver/ Audience- perform the role
of interpreting the message
Effect
Media are commonly associated:
Television
Radio
Newspaper
Internet
Other platform people use to
communicate:
Phones
Letters
Books
Magazines
What is Mass Media?
A type of media used to reach a large
audience.
Examples:
Television
Radio
Newspaper
Form of Mass Media
Newspaper Radio
Magazines Movie
Poster Internet
Television
Frequency: Daily, Weekly, Seldom and Not at all
Time spent using the following Media
What is TECHNOLOGY?
The purposeful application of
information in the design, production,
and utilization of goods and services,
and in the organization of human
activities.
Technology can be described in the
following ways:
Tangible: blueprints, models, operating manuals, prototypes.
Intangible: consultancy, problem-solving, and training
methods.
High: entirely or almost entirely automated and intelligent
technology that manipulates ever finer matter and ever
powerful forces.
Intermediate: semiautomated partially intelligent technology
that manipulates refined matter and medium level forces.
Low: labor-intensive technology that manipulates only coarse
or gross matter and weaker forces.
What is LITERACY?
Literacy has traditionally been thought of as
reading and writing.
Education defines literacy as the ability,
confidence and willingness to engage with
language to acquire, construct and
communicate meaning in all aspects of daily
living.
What is Media Literacy?
According to W.J. Potter, “a set of perspective”
Knowledge Structure- a set of organized
information in your memory.
It is the understanding to access, analyze,
evaluate, create, reflect and act using all forms of
communication .
It is an effective and engaging way to employ
critical thinking skills to a wide range of issues.
What is Media Literacy?
The ability to access, evaluate and
create media.
Knowledge Structure
How to build?
Tools- skills
Raw material- information from the
media and the real world
Willingness- personal focus
To gain Knowledge
What is Information Literacy?
Isa set of abilities which require
individuals to recognize when
information is needed and to locate,
evaluate and used it effectively.
What is Technology Literacy?
Focuses on the responsible and
effective use of technology tools or
network in accessing, analyzing,
evaluating and creating the message.
What is Media and Information Literacy
(MIL)?
Isthe ability to access, analyze,
evaluate and create information from
media and other information sources.
Media and Information Literacy
“Everyone has the right to freedom of opinion and
expression; this right includes freedom to hold opinions
without interference and to seek, receive and impart
information and ideas through any media regardless of
frontiers”
- Article 19 of Universal Declaration of Human Rights
Importance of MIL
Come up with informed decision- Careful evaluation
and analysis of media message and information.
Learn about the real world- to segregate the truth
from lies including context of media message and
information.
Build sense of community- become active
participants in producing and sharing useful media
message and information.
MIL will help every person to become:
Criticalthinker- Critical thinking is the ability
to think clearly and rationally about what to
do or what to believe. It includes the ability to
engage in reflective and independent thinking.
Someone with critical thinking skills is able to
do the following : understand the logical
connections between ideas.
Producer of information
Innovator of media and information
Agreement (for tomorrow)
Bringan Oslo paper
Art Materials
Activity No. 1
(to be submitted on September 2)
To foster better communication
in order to develop strong
relationship with other people,
create a “talk show” making your
household members are the
“guests”.
Follow the outline below in developing your
talk show.
NAME OF THE SHOW
THEME OF THE SHOW
RUN TIME
TOPIC DISCUSSION
NAME OF GUESTS
GUIDE QUESTIONS FOR THE GUESTS 1.
2.
3.
Rubrics
Knowledge of Material- 10pts
Organization-10 pts
Presentation-10pts
Creativity-10pts
Time and Participation-10pts
