MEDIA AND INFORMATION LITERACY

INTRODUCTION TO MEDIA AND

INFORMATION LITERACY
LEARNING COMPETENCIES:
Learners will be able to:
 define communication and media;
 identify the two basic types of communication;
 discuss the elements of communication and
communication models;
 describe how communication is affected by media
and information;
 identify the similarities and differences of media
literacy, information literacy, and technology literacy;
and
 define Media and Information Literacy.
QUESTIONS:

 What is communication?

 Why do we communicate?

 How do we communicate?
WHAT IS COMMUNICATION?

COMMUNICATION
─ The act or process of using words,
sound, signs, or behaviors to
express or exchange information or
to express your ideas, thoughts,
feelings, etc. to someone else.

─ The exchange of information and

the expression of feeling that can
result in understanding.
TWO BASIC TYPES OF COMMUNICATIONS?

VERBAL
NON-VERBAL
 PROCESS OF COMMUNICATION

LASSWELL’S COMMUNICATION MODEL (1948)

 PROCESS OF COMMUNICATION

SHANNON-WEAVER’S COMMUNICATION MODEL (1948)

QUESTIONS:

 Why is communication a
process?
 What are the important
elements of
communications?
 How can we achieve an
effective communication
with other people?
 EIGHT (8) ELEMENTS
that constitute the creation of a message.

SOURCE DECODING

ENCODING RECEIVER

TRANSMITTING FEEDBACK

CHANNELS NOISE INTERFERENCE

SCOTT TUROW (2009)

PICTURE ANALYSIS
PICTURE ANALYSIS
PICTURE ANALYSIS
VIDEO PRESENTATION
HOW IS COMMUNICATION AFFECTED BY
MEDIA AND INFORMATION?
QUESTIONS:

 How do you use Facebook as a tool or

medium for communication?

 How did Facebook affect or change the

way we communicate with other people?

 How did Facebook affect the quantity and

quality of information available to people?
Is it a good thing or bad thing?
 SOMETHING TO THINK ABOUT!

“The speed of communications is wondrous to

behold. It is also true that speed can multiply the
distribution of information that we know to be
untrue.”

EDWARD R. MURROW
 TERMS TO UNDERSTAND

MEDIA LITERACY
- The ability to read, analyze, evaluate and produce communication in a
variety of media forms.

INFORMATION LITERACY
- The ability to recognize when information is needed and to locate, evaluate,
effectively use and communicate information in its various formats.

TECHNOLOGY (DIGITAL) LITERACY

- The ability to use digital technology, communication tools or networks to
locate, evaluate, use, and create information.
 ACTIVITY

MEDIA LITERACY

TECHNOLOGY
INFORMATION
LITERACY
LITERACY
GUIDE QUESTIONS:

 What are the basic components of Media and

Information Literacy?
 What is Media Literacy? Information Literacy?
Digital Literacy?
 How are these literacies connected or related to each
other?
VIDEO PRESENTATION
VIDEO PRESENTATION
GUIDE QUESTIONS:

 What are the basic components of Media and

Information Literacy?
 What is Media Literacy? Information Literacy?
Digital Literacy?
 How are these literacies connected or related to each
other?
 WHAT IS MEDIA AND
INFORMATION LITERACY
(MIL)?
 WHAT IS MEDIA AND
INFORMATION LITERACY
(MIL)?
MEDIA AND INFORMATION LITERACY (MIL)
 Media and
Information Literacy
(MIL)
refers to the essential competencies
(knowledge, skills and attitude) that
allow citizens to engage with media and
other information providers effectively
and develop critical thinking and life-
long learning skills for socializing and
becoming active citizens