Professional Documents
Culture Documents
What is
communication?
How do we
communicate?
Why do we
communicate?
the act or process of using words,
sounds, signs, or behaviors to express
or exchange information or to express
your ideas, thoughts, feelings, etc., to
someone else
Communication (http://www.merriam-webster.com)
Event or Information
(X1, X2, X3 and X4Xn)
Feedback (f)
Advocate (A)
Channel (C)
Audience (B)
TRANSMISSION MODELS
Gerbners Model of
Communication (1956)
RITUAL OR EXPRESSIVE MODEL
Communication as a Culture (1985) by
James William Carey
views communication as "a
representation of shared beliefs"
communication is defined as "a
symbolic process whereby reality is
produced, maintained, repaired, and
transformed"
PUBLICITY MODEL
communication as display and attention
audience as spectators rather than participants
or information receivers
RECEPTION MODEL
Encoding/ Decoding"
model of
communication by
Stuart Hall (1993)
Messages are open to
various
interpretations.
RECEPTION MODEL
Osgood- Schramm Model Of Communication
(1954)
RECEPTION MODEL
Berlos SMCR Model of Communication (1960)
What have you learned about
communication after studying the
different models?
SENDER MESSAGE MEDIUM RECEIVER EFFECT
How is communication
affected by media and
information?
MEDIA INFORMATION
Communication data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
knowledge of
specific events or
situations
FORMATIVE ASSESSMENT:
RECITATION
How does Facebook serve as a tool
for communication?
How did Facebook affect the way
people communicate with each
other?
How did Facebook affect the
quantity and quality of information
available to people?
MEDIA LITERACY, INFORMATION LITERACY,
AND TECHNOLOGY (DIGITAL) LITERACY
DIGITAL
MEDIA
SHARE SHARE
INFORMATION INFORMATION
RECEIVE RECEIVE
TRADITIONAL INFORMATION INFORMATION