MEDIA AND INFORMATION LITERACY (MIL)

INTRODUCTION TO MEDIA AND

INFORMATION LITERACY
• Communication, Media, and
Information
• Media and Information Literacy
(MIL)
 Social media
Makes our work easier
Makes us unhealthy
We lose our social life
Fast updates
We develop creativity we lose our critical thinking
Past time if being bored
 Social media
Laziness
Easy money
Depression
Addiction
Failing grades
Security
Form of cheating
 Social media
Voice of the people
Irregular sleep
Create bounderies
Helps health condition
Artificial intelligence
Easy communication
TOPIC OUTLINE
I- Introduction to Media and Information Literacy
A- Communication
1. Definitions
2. Basic Types
3. Elements
4. Communication Models
B. How Media and Information Affect Communication
TOPIC OUTLINE
I- Introduction to Media and Information Literacy
(Cont.)

C. Similarities and Differences of Media Literacy,

Information Literacy, and Technology Literacy
D. Media and Information Literacy (MIL)
1. Definitions
MEDIA AND INFORMATION LITERACY (MIL)
FORMATIVE ASSESSMENT: RECITATION

• What is
communication?
• Why do we
communicate?
• How do we
communicate?
Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/
WHAT IS
COMMUNICATION? the act or process of using words,
sounds, signs, or behaviors to express
or exchange information or to express
your ideas, thoughts, feelings, etc., to
someone else
Communication (http://www.merriam-webster.com)

the exchange of information and the

expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
 WHAT ARE THE TWO BASIC TYPES OF
COMMUNICATIONS?
NON-VERBAL VERBAL
COMMUNICATION COMMUNICATION
• Signs • Oral
• Symbols • Written
• Colors
• Gestures
• body language
• facial expressions

Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/

PROCESS OF COMMUNICATION

Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html

 TRANSMISSION MODELS
Lasswell’s Communication Model (1948)

Who Says What In Which To Whom With what

Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
 TRANSMISSION MODELS
Shannon-Weaver’s Communication Model (1948)

Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/

 RECEPTION MODEL
Osgood- Schramm Model Of Communication (1954)

Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/

Formative Assessment: Recitation
• Why is communication a
process?
• What are the important
elements of communication?
• How can we achieve an
effective communication
with other people?
Photo Credit: https://www.pinterest.com/pin/157837161915025462/
 PICTURE ANALYSIS

Photo Credit: http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/

 PICTURE ANALYSIS

Photo Credit:https://www.facebook.com/sarcasmLOL/photos/a.1521463861515726.1073741828.1515871602074952/2049225658739541/?type=3&theater
What is
media?
- Spread/share of information
- Means of communication
- Plural form of the word
“medium”
- A part of our life
 How is communication affected by
media and information?
MEDIA Communication INFORMATION
 Communication  data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
 knowledge of
specific events or
situations
Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/
FORMATIVE ASSESSMENT: RECITATION
 How do you use Facebook as
a tool or medium for
communication?
 How did Facebook affect or
change the way we
communicate with other
people?
FORMATIVE ASSESSMENT: RECITATION
 How did Facebook affect
the quantity and quality of
information available to
people? Is it a good thing
or bad thing?
SOMETHING TO THINK ABOUT!
“The speed of communications is wondrous
to behold. It is also true that speed can
multiply the distribution of information that
we know to be untrue.”
Edward R. Murrow
(April 25, 1908 – April 27, 1965), American broadcast journalist.
Source: http://www.brainyquote.com/quotes/topics/topic_communication2.html
 CLASS DISCUSSION
Guide Questions
1. What are the basic components of Media and
Information Literacy?
2. What is Media Literacy? Information Literacy?
Digital literacy?
3. How are these literacies connected or related to
each other?
 STEPS OF INFORMATION
LITERACY
1. DEFINE – THE PROBLEM
2. FIND- ACCESS AND RETRIEVE
3. EVALUATE – ASSES
4. ORGANIZE
5. COMMUNICATE- SHARE
FORMATIVE ASSESSMENT: 3 Circle Venn Diagram

Media Literacy

Technology
Information
(Digital)
Literacy
Literacy
 TERMS TO UNDERSTAND
• The ability to read, analyze, evaluate and
Media Literacy produce communication in a variety of
media forms.

• The ability to recognize when information

Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.

Technology • The ability to use digital technology,

communication tools or networks to
(Digital) locate, evaluate, use, and create
Literacy information.
Source: MIL Curriculum for Teachers by UNESCO, 2011
 FORMATIVE ASSESSMENT:
Analyze and explain this illustration.

DIGITAL
MEDIA
SHARE SHARE
INFORMATION INFORMATION

RECEIVE RECEIVE
TRADITIONAL INFORMATION INFORMATION

LOOK FOR LOOK FOR

INFORMATION INFORMATION
 Kinds of media
TRADITIONAL MEDIA
NEW MEDIA
SOCIAl MEDIA
 TRADITIONAL MEDIA
It covers the kind of media
that were invented prior to
the invention of the internet
 TRADITIONAL MEDIA
Example
Broadcast media – pertains to
electronic media that uses electricity
and technology to deliver information.
- television,radio
 TRADITIONAL MEDIA
Example
Film or cinema- movies that carry
audiovisual messages and usually
projected onto a huge screen.
- MASS MEDIA/COMMUNICATION
 New MEDIA
-Referred as the digital media
-Any kind of Information and
communication technology products
(ICT) or systems to give information.
 NEW MEDIA
Example
(MOBILE TECHNOLOGY)
SMART PHONES
TABLETS
 SOCIAL MEDIA
-GLOBAL VILLAGE
-The sole purpose of which is to
connect people using the same
platform. To share ideas/thoughts,
and feelings
 SOCIAL MEDIA
Example
Facebook
Instagram
Youtube
ACTIVITY
ESSAY
(20 PTS)
BY PAIR
1 WHOLE SHEET OF PAPER
“The speed of communications
is wondrous to behold. It is
also true that speed can
multiply the distribution of
information that we know to
be untrue.”