MEDIA AND INFORMATION LITERACY (MIL)

INTRODUCTION TO MIL
• Communication, Media, and Information
• Media Literacy, Information Literacy, and Digital Literacy
• Media and Information Literacy (MIL)
LEARNING COMPETENCIES
Learners will be able to…
 describe how communication is affected by media
and information (MIL11/12IMIL-IIIa-1);
 identify the similarities and differences of Media
Literacy, Information Literacy, and Technology
Literacy (MIL11/12IMIL-IIIa-2);
TOPIC OUTLINE
I- Introduction to Media and Information Literacy
A- Communication
1. Definitions
2. Basic Types
3. Elements
4. Communication Models
B. How Media and Information Affect Communication
TOPIC OUTLINE
I- Introduction to Media and Information Literacy
(Cont.)

C. Similarities and Differences of Media Literacy,

Information Literacy, and Technology Literacy
D. Media and Information Literacy (MIL)
1. Definitions
FORMATIVE ASSESSMENT: RECITATION

• What is
communication?
• Why do we
communicate?
• How do we
communicate?
Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/
WHAT IS
COMMUNICATION? the act or process of using words,
sounds, signs, or behaviors to express
or exchange information or to express
your ideas, thoughts, feelings, etc., to
someone else
Communication (http://www.merriam-webster.com)

the exchange of information and the

expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
 WHAT ARE THE TWO BASIC TYPES OF
COMMUNICATIONS?
NON-VERBAL VERBAL
COMMUNICATION COMMUNICATION
• Signs • Oral
• Symbols • Written
• Colors
• Gestures
• body language
• facial expressions

Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/

PROCESS OF COMMUNICATION

Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html

 TRANSMISSION MODELS
Lasswell’s Communication Model (1948)

Who Says What In Which To Whom With what

Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
 TRANSMISSION MODELS
Shannon-Weaver’s Communication Model (1948)

Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/

 RECEPTION MODEL
Berlo’s SMCR Model of Communication (1960)

Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/

Formative Assessment: Recitation
• Why is communication a
process?
• What are the important
elements of communication?
• How can we achieve an
effective communication
with other people?
Photo Credit: https://www.pinterest.com/pin/157837161915025462/
 PICTURE ANALYSIS

Photo Credit: http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/

 PICTURE ANALYSIS

Photo Credit:https://www.facebook.com/sarcasmLOL/photos/a.1521463861515726.1073741828.1515871602074952/2049225658739541/?type=3&theater
Photo Credit: http://www.quickmeme.com/p/3w26jo
 How is communication affected by
media and information?
MEDIA Communication INFORMATION
 Communication  data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
 knowledge of
specific events or
situations
Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/
FORMATIVE ASSESSMENT: RECITATION
 How do you use Facebook as
a tool or medium for
communication?
 How did Facebook affect or
change the way we
communicate with other
people?
FORMATIVE ASSESSMENT: RECITATION
 How did Facebook affect
the quantity and quality of
information available to
people? Is it a good thing
or bad thing?
Source: https://medium.com/@bobbiefoster/the-fake-news-meme-truth-may-not-be-the-fittest-3d776a0d2cff
SOMETHING TO THINK ABOUT!
“The speed of communications is wondrous
to behold. It is also true that speed can
multiply the distribution of information that
we know to be untrue.”
Edward R. Murrow
(April 25, 1908 – April 27, 1965), American broadcast journalist.
Source: http://www.brainyquote.com/quotes/topics/topic_communication2.html
 TERMS TO UNDERSTAND
• The ability to read, analyze, evaluate and
Media Literacy produce communication in a variety of
media forms.

• The ability to recognize when information

Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.

Technology • The ability to use digital technology,

communication tools or networks to
(Digital) locate, evaluate, use, and create
Literacy information.
Source: MIL Curriculum for Teachers by UNESCO, 2011
Media and Information
Literacy (MIL)
refers to the essential competencies
(knowledge, skills and attitude) that
allow citizens to engage with media and
other information providers effectively
and develop critical thinking and life-
long learning skills for socializing and
becoming active citizens
Source: MIL Policy and Strategy Guidelines by UNESCO, 2013
 VIDEO PRESENTATION
Media and Information Literate Citizens_
Think Critically, Click Wisely!
UNICEF
https://www.youtube.com/watch=sEKJ32wW54
FORMATIVE ASSESSMENT: 3 Circle Venn Diagram

Media Literacy

Technology
Information
(Digital)
Literacy
Literacy
UNIFYING NOTIONS OF MEDIA AND INFORMATION LITERACY

http://unesco.mil-for-teachers.unaoc.org/foreword/unifying-notions-of-media-and-information-literacy/
 FORMATIVE ASSESSMENT:
Analyze and explain this illustration.

NEW
MEDIA
CREATE/ SHARE CREATE/ SHARE
INFORMATION INFORMATION

TRADITIONAL RECEIVE RECEIVE

INFORMATION INFORMATION

LOOK FOR LOOK FOR

INFORMATION INFORMATION
REFERENCES
 Media and Information Literacy Curriculum Guide by
DepEd
 Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
 UNESCO Media and Information Literacy Curriculum for
Teachers
 http://communicationtheory.org/category/communicati
on-models/page/2/
REFERENCES
 http://communicationtheory.org/types-of-communic
ation/
 http://www.unesco.org/new/en/communication-an
d-information/media-development/media-literacy/m
il-as-composite-concept/
 http://unesco.mil-for-teachers.unaoc.org/foreword/
unifying-notions-of-media-and-information-literacy/
REFERENCES
 http://unesdoc.unesco.org/images/0022/002246/22
4655e.pdf
 http://www.unescobkk.org/fileadmin/user_upload/i
ct/Workshops/RDTC_15ch/S6D3-Ramon.pdf
 http://guides.library.jhu.edu/c.php?g=202581&p=13
34961