MEDIA AND INFORMATION LITERACY (MIL)

INTRODUCTION TO MEDIA AND

INFORMATION LITERACY (PART 1)
• Communication, Media, and Information
• Media and Information Literacy (MIL) Slide Credit to :
Mr. Arniel Ping
St. Stephen’s High
School
Manila, Philippines

MIL PPT 01, Revised: June 8, 2018

WHAT IS
the act or process of using words,
COMMUNICATION?
sounds, signs, or behaviors to express or
exchange information or to express your
ideas, thoughts, feelings, etc., to
someone else
Communication (http://www.merriam-webster.com)

the exchange of information and the

expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
 WHAT ARE THE TWO BASIC TYPES OF
COMMUNICATIONS?
NON-VERBAL VERBAL
COMMUNICATION COMMUNICATION
• Signs • Oral
• Symbols • Written
• Colors
• Gestures
• body language
• facial expressions

Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/

PROCESS OF COMMUNICATION

Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html

 TRANSMISSION MODELS
Lasswell’s Communication Model (1948)

Who Says What In Which To Whom With what

Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
 TRANSMISSION MODELS
Shannon-Weaver’s Communication Model (1948)

Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/

 RECEPTION MODEL
Osgood- Schramm Model Of Communication (1954)

Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/

 RECEPTION MODEL
Berlo’s SMCR Model of Communication (1960)

Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/

 PICTURE ANALYSIS

Photo Credit: http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/

 How is communication affected by media
and information?
MEDIA Communication INFORMATION
 Communication  data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
 knowledge of
specific events or
situations
Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/
 TERMS TO UNDERSTAND
• The ability to read, analyze, evaluate and
Media Literacy produce communication in a variety of
media forms.

• The ability to recognize when information

Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.
• The ability to use digital technology,
Technology communication tools or networks to
(Digital) Literacy locate, evaluate, use, and create
information.
Source: MIL Curriculum for Teachers by UNESCO, 2011
MEDIA AND INFORMATION LITERACY (MIL)
Media and Information
Literacy (MIL)
refers to the essential competencies
(knowledge, skills and attitude) that
allow citizens to engage with media and
other information providers effectively
and develop critical thinking and life-long
learning skills for socializing and
becoming active citizens
Source: MIL Policy and Strategy Guidelines by UNESCO, 2013