MEDIA AND INFORMATION LITERACY (MIL)

Introduction to Media and

Information Literacy
Communication Models
Mr. Milborne A. Indab Media Literacy
Molave Vocational Technical Information Literacy
School Technology (Digital) Literacy
• What is
communication?
• How do we
communicate?
• Why do we
communicate?
 the act or process of using words,
sounds, signs, or behaviors to express
your ideas, thoughts, feelings, etc., to
someone else
Communication

the exchange of information and the

expression of feeling that can result in
understanding
 TRANSMISSION MODELS
Lasswell’s Communication Model (1948)

Who Says What In Which To Whom With what

Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
Identify the following:
▪Communicator/ Sender?
▪Message?
▪Medium/ Channel?
▪Receiver?
▪Effect?
PUBLICITY MODEL
• communication as display and attention
• audience as “spectators” rather than participants
or information receivers
RECEPTION MODEL
• “Encoding/ Decoding"
model of
communication by
Stuart Hall (1993)
• Messages are open to
various
interpretations.
 How is communication affected by media
and information?
MEDIA INFORMATION
▪ Communication ▪ data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
▪ knowledge of
specific events or
situations
➢ How does Facebook serve as a
tool for communication?
➢ How did Facebook affect the
way people communicate with
each other?
➢ How did Facebook affect the
quantity and quality of
information available to people?
 Analyze and explain this illustration.

DIGITAL
MEDIA
SHARE SHARE
INFORMATION INFORMATION

RECEIVE RECEIVE
TRADITIONAL INFORMATION INFORMATION

LOOK FOR LOOK FOR

INFORMATION INFORMATION
 MEDIA AND INFORMATION LITERACY (MIL)
• The ability to read, analyze, evaluate and
Media Literacy produce communication in a variety of
media forms.

• The ability to recognize when information

Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.
• The ability to use digital technology,
Technology communication tools or networks to
(Digital) Literacy locate, evaluate, use, and create
information.
MEDIA AND INFORMATION
LITERACY (MIL)
 VIDEO PRESENTATION

Introduction to Media and Information Literacy

YouTube Channel: Arniel Ping
Retrieved October 26, 2016 from
https://www.youtube.com/watch?v=b-Y6LRIppU4