MEDIA AND INFORMATION LITERACY (MIL)

1. Introduction to Media and

Information Literacy (Part 1)
Communication Models
Rel Jade L. Saladaga Media Literacy
Information Literacy
Adapted from: Mr. Arniel Ping Technology (Digital) Literacy
MIL PPT 01, Updated: October 30, 2016
Learning Competencies
The learners will be able to…
▪ describe the nature of communication and the
concepts related to it (SSHS);
▪ describe how communication is affected by media
and information (MIL11/12IMIL-IIIa-1); and
▪ identify the similarities and differences of media
literacy, information literacy, and technology literacy
(MIL11/12IMIL-IIIa-2).
Topic Outline
I- Introduction to Media and Information Literacy
A- Communication
1. Definitions
2. Communication Models
B. How Media and Information Affect Communication
C. Media Literacy, Information Literacy, and
Technology (Digital) Literacy
FORMATIVE ASSESSMENT: RECITATION
• What is
communication?
• How do we
communicate?
• Why do we
communicate?
 the act or process of using words,
sounds, signs, or behaviors to express
or exchange information or to express
your ideas, thoughts, feelings, etc., to
someone else
Communication (http://www.merriam-webster.com)

the exchange of information and the

expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
 TRANSMISSION MODELS
Lasswell’s Communication Model (1948)

Who Says What In Which To Whom With what

Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
Identify the following:
▪Communicator/ Sender?
▪Message?
▪Medium/ Channel?
▪Receiver?
▪Effect?
 TRANSMISSION MODELS
Shannon-Weaver’s Communication Model (1948)
 TRANSMISSION MODELS
Westley and MacLean’s Model of Communication (1957)

• Event or Information
(X1, X2, X3 and X4…Xn)
• Feedback (f)
• Advocate (A)
• Channel (C)
• Audience (B)
TRANSMISSION MODELS
Gerbner’s Model of
Communication (1956)
PUBLICITY MODEL
• communication as display and attention
• audience as “spectators” rather than participants
or information receivers
RECEPTION MODEL
• “Encoding/ Decoding"
model of
communication by
Stuart Hall (1993)
• Messages are open to
various
interpretations.
 RECEPTION MODEL
Osgood- Schramm Model Of Communication (1954)
 RECEPTION MODEL
Berlo’s SMCR Model of Communication (1960)
What have you learned about communication after
studying the different models?
SENDER MESSAGE MEDIUM RECEIVER EFFECT
 How is communication affected by media
and information?
MEDIA INFORMATION
▪ Communication ▪ data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
▪ knowledge of
specific events or
situations
FORMATIVE ASSESSMENT: RECITATION
➢ How does Facebook serve as a
tool for communication?
➢ How did Facebook affect the
way people communicate with
each other?
➢ How did Facebook affect the
quantity and quality of
information available to people?
 Analyze and explain this illustration.

DIGITAL
MEDIA
SHARE SHARE
INFORMATION INFORMATION

RECEIVE RECEIVE
TRADITIONAL INFORMATION INFORMATION

LOOK FOR LOOK FOR

INFORMATION INFORMATION
 MEDIA AND INFORMATION LITERACY (MIL)
• The ability to read, analyze, evaluate and
Media Literacy produce communication in a variety of
media forms.

• The ability to recognize when information

Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.
• The ability to use digital technology,
Technology communication tools or networks to
(Digital) Literacy locate, evaluate, use, and create
information.
MEDIA AND INFORMATION
LITERACY (MIL)
 VIDEO PRESENTATION
Introduction to Media and Information Literacy
YouTube Channel: Arniel Ping
Retrieved October 26, 2016 from
C:\Users\REL JADE SALADAGA\OneDrive - DEPED REGION
9\2023 - 2024\1st Semester\MIL\Videos\Introduction to
Media and Information Literacy (Updated Version).mp4
 FORMATIVE ASSESSMENT:
Graphic Organizer
Complete the Venn
diagram. Media
Literacy

Technology
Information
(Digital)
Literacy
Literacy
REFERENCES
▪ Media and Information Literacy Curriculum Guide by DepEd
▪ Media and Information Literacy by Boots C. Liquigan, Diwa Learning
Systems Inc.
▪ UNESCO Media and Information Literacy Curriculum for Teachers
▪ http://faculty.georgetown.edu/irvinem/CCTP748/Carey-summary-
comm-culture.html
▪ http://juliemartin.org/juliemartin-audiencesreception.pdf
▪ http://communicationtheory.org/category/communication-
models/page/2/