MEDIA AND INFORMATION LITERACY (MIL)

1. Introduction to Media and

Information Literacy (Part 1)
Communication Models
Media Literacy
Information Literacy
Technology (Digital) Literacy
Objectives
The learners will be able to…
▪ describe the nature of communication and the
concepts related to it.
▪ describe how communication is affected by media
and information ; and
▪ identify the similarities and differences of media
literacy, information literacy, and technology literacy.
• What is
communication?
• How do we
communicate?
• Why do we
communicate?
Communication
&
the Media
Communication?
 the act or process of using words,
sounds, signs, or behaviors to express
or exchange information or to express
your ideas, thoughts, feelings, etc., to
someone else
Communication (http://www.merriam-webster.com)

the exchange of information and the

expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
SENDER RECEIVER
 Basic Types of Communication

Verbal Non-verbal
Communication Communication
Verbal Communication

Communication happens through verbally or

through written words which express or convey
the message.
 Types of Verbal Communication
1. Oral Communication
it happens through word of mouth, spoken words,
conversation and also any messages or information that are
shared or exchanged between on another through speech or
word of mouth.
 Types of Verbal Communication
2. Written Communication
is expressed through written word or often written sign
which refers to the languages used in any medium is called
written communication.
 Non-Verbal Communication

Any communication without word of mouth,

spoken words, conversation and written
languages.

signs symbols colors gestures Body

languages
 Parts of the Communication Model
1. Source or Sender
2. Message
3. Medium
4. Receiver
5. Effect
6. Feedback
7. Noise/Barriers
 Parts of the Communication Model
1. Sender
One who sends or delivers message, and who initiates the
communication process
 Parts of the Communication Model
2. Message
The information or the verbal and nonverbal message
conveyed to another person or a group of people.
 Parts of the Communication Model
3. Medium
ways to communicate information.
 Parts of the Communication Model
4. Receiver
One who receives the message. The communication process is
considered successful when the receiver responds the way the
source intended.
 Parts of the Communication Model
4. Receiver
One who receives the message. The communication process is
considered successful when the receiver responds the way the
source intended.
 Parts of the Communication Model
5. Effect
Response of the receiver after getting the message from the
source.
 Parts of the Communication Model
6. Feedback
It tells the source how effective the selected message and
channel are to the receiver. The feedback confirms whether
there is mutual understanding between the source and the
receiver.
 Parts of the Communication Model
7. Noise/Barriers
This is the disruption in the communication process.
 TRANSMISSION MODELS
Lasswell’s Communication Model (1948)

Who Says What In Which To Whom With what

Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
Identify the following:
▪Communicator/ Sender?
▪Message?
▪Medium/ Channel?
▪Receiver?
▪Effect?
 How is communication affected by
media and information?
MEDIA INFORMATION
▪ Communication ▪ data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
▪ knowledge of
specific events or
situations
FORMATIVE ASSESSMENT: RECITATION
⮚ How does Facebook serve as a
tool for communication?
⮚ How did Facebook affect the way
people communicate with each
other?
⮚ How did Facebook affect the
quantity and quality of
information available to people?
 Analyze and explain this illustration.

DIGITAL
MEDIA
SHARE SHARE
INFORMATION INFORMATION

RECEIVE RECEIVE
TRADITIONAL INFORMATION INFORMATION

LOOK FOR LOOK FOR

INFORMATION INFORMATION
 MEDIA AND INFORMATION LITERACY (MIL)
• The ability to read, analyze, evaluate and
Media Literacy produce communication in a variety of
media forms.

• The ability to recognize when information

Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.
• The ability to use digital technology,
Technology communication tools or networks to
(Digital) Literacy locate, evaluate, use, and create
information.
MEDIA AND INFORMATION
LITERACY (MIL)
 FORMATIVE ASSESSMENT:
Graphic Organizer
Complete the Venn
diagram. Media
Literacy

Technology
Information
(Digital)
Literacy
Literacy