LESSON 1: Media and Information Technology:

Bridges for Communication and Information

What is Communication?
• is simply the act of transferring information from one
place, person or group to another (SkillsYouNeed, 2020).
• it is the process of sending receiving messages through
verbal or nonverbal means, including speech, or oral
communication; writing and graphical representations
(such as infographics, maps, and charts); and signs,
signals, and behavior (Nordquist, 2020)
• the act of process of using words, sounds, signs, or
behaviors to express or exchange information or to
express your ideas, thoughts, feelings, etc. to someone
else
• the exchange of information and the expression of feeling
that can result in understanding
• At its core, communications is the use of messages to
generate meaning, both within and across a myriad of
cultures, contexts, channels and media.
• Through the effective practice of communications,we are
able to improve cultural, social, personal, and
professional experiences, whether between individual,
enterprises or even nations.
What are the 2 Basic Types of Communication?
• Non-verbal Communication
* signs * body languages
* symbols * facial expressions
* colors
* gestures
• Verbal Communication
* Oral
* Written
THE COMMUNICATION PROCESS
• 1. Sender (Source) - imagines, creates, and sends the
message.
- it is the person giving the speech
- he or she conveys the message by sharing new
information with the audience
- also conveys a message through his or her tone of
voice, body language, and choice of clothing.
ENCODING- the process of turning thoughts into
communication
2. Message - is the stimulus or meaning produced by the
source for the receiver or the audience.
- it also consists of the way you say it- in a specch, with
your tone of voice, your body language, and your
appearance- and in a report, with your writing style,
punctuation, and the headings and formatting you choose.
- In addition, part of the message may be the
environment or context you present it in and the noise that
might make your message hard to hear or see.
3. Channel - it is the way in which a message or messages
travel between source and receiver.
- these includes face-to-face conversations, letters,
telephone calls, text messages, email, the Internet
(including social media such as Facebook and Twitter),
blogs, tweets, radio and TV, written letters, brochures and
reports.
4. Receiver- receives the message from the source,
analyzing and interpreting the message in ways both
intended and unintended by the source.
- decodes the message
DECODING- the process of turning communication into
thoughts.
5. Feedback- is composed of messages the receiver sends
back to the source.
- verbal or nonverbal, all these feedback signals allow the
source to see how well, how accurately (or how poorly and
inaccurately)the message was received.
- it also provides an opportunity for the receiver or audience
to ask for clarification, to agree or disagree, or to indicate
that the source could make the message more interesting.
6. Environment- it is the atmosphere, physical and
psychological, where an individual sends and receives
messages.
- This can include the tables, chairs, lighting, and sound
equipment that are in the room.
7. Context- it involves the setting scene and expectations
of the individuals involved.
8. Interference or Noise- this is anything that blocks or
changes the source’s intended meaning of the message.
The Ten Levels of Intimacy in Communication
• Andrew Abrahams ranked the different forms of
communication in terms of intimacy.
• 10 LEVELS OF INTIMACY IN TODAY’S
COMMUNICATION
1. Twitter 6. Instant Message
2. Facebook Status 7. Letter
3. Facebook Message 8. Phone Call
4. Email 9. Video Chat
5. Text Message 10. Talking
(Source: QuexBook Application)
• Talking is the most intimate form of communication
because of the sender and the receiver’s presence.
• Twitter is the least intimate form of communication
because the message you are going to send is limited.
You are only allowed a few characters to send the
message you desired.
What are media?
• Media are communication channels which news,
entertainment, education, information or promotional
messages are disseminated. This may include everything
that is broadcasted and narrow casted in different
mediums like newspapers, billboards, direct mail,
magazines, telephone, television, radio, fax, and the
Internet. In the Philippines, print media is the number 1
widely used media next to some electronic media.
• Media also define as “physical objects used to
communicate with, or the mass communication through
• physical objects such as radio, television, computers, film,
etc.” It also refers to any physical object used to
communicate messages.
• Traditionally, media are source of credible information in
which contents are provided through an editorial process
determined by journalistic values and where editorial
accountability can be attributed to an organization or a
legal person. In more recent years the term “media” is
often used to include the new online media.
What are the ROLES OF MEDIA?
Roles of Media are the following:
• act as channels of information and knowledge
• facilitate informed debates
• provide us with information about the world beyond our immediate
experience.
• function as advocate and social actor on its own right while respecting
pluralistic values
• build a sense of community
• function as a watchdog of the government in promoting transparency
• act as a facilitator of democratic process
• serve as vehicles for cultural expression and cultural cohesion
What are information?
• Information are facts learned or provided about something or someone. These are often
conveyed or represented through symbols, events, experience, details and many more. It is
a broad term that covers processed data, knowledge derived from study, experience,
instruction, signals or symbols.
• Information can be accessed across the globe through different platforms in the internet
creating convenience in information accessibility.

• Information can be accessed through:

* Facebook
* Blogs
* Online Journals
* Twitter
* Websites
* LinkedIn
The Internet: Means of Communication
• Internet plays a vital role in communicating information in
the Philippines because it has a large number of users.
• The Internet: Source of Communication
 It has wide array of publishers.
 It has vast information from culture to science.
It has an archive of all the news globally.
• Facebook is a popular means for communication, especially in
the Philippines. Its features that make it a channel for
communication are the following:
a. Facebook chat allows you to communicate real time despite
geographical locations.
b. Facebook status allows you to send to your readers a
message you want to convey.
c. Facebook comment can be a form of communication for
feedback.
EFFECTS OF FACEBOOK AS A MEANS OF COMMUNICATION:

• A negative effect of Facebook is that communication becomes

less personal. However, it allows you to easily connect with
anyone anytime and causes young individuals to engage in a
favorable behavior when communicating.
• Facebook changes the world because of:
a. Changed how we keep in touch.
b. Changed the way we share our lives.
c. Changed the way we consume information.
d. Changed the way we view privacy.
e. Changed the way people are bullied.
f. Changed the way businesses interact with customers.
How do media and information relate with each other? How is communication influenced
by media and information?
• Media and information can influence the audience because these dictate the audience what
to do and what to think and at the same time triggers a social response to its audience.
Sometimes, media and information cannot influence some of its audience because these
can be filtered by its senders and/or channels.

• Communication was present long time ago. Naturally, people communicate with each other
by using their spoken language. A person can express what he intends to say to others.
However, if two people do not speak the same language, they will exchange gestures, or
through the eye contact (Magpile, 2016), even no words uttered or because of language
barrier, communication is present and effective when there is gesture, sign, symbol, and the
message conveyed is understood.
• At present, due to technological advancements media and
information literacy is necessary in order to communicate
effectively and acquire valid, reliable, relevant and factual
information. Through media literacy, a person will be able to
understand the significant role of the media in our society and
how largely it influences its users (Magpile, 2016). While,
information literacy lets you distinguish which among the sources
of information are relevant. In the modern time, technology is
evident. An individual who is proficient in using technology and
state-of-the-art communication tools and applying them effectively
has acquired skills in technology literacy
• Lastly, media and information literacy, together with
technology literacy, allows students to develop 21st
century skills such as digital literacy, leadership, and civic
literacy, which can make them well-rounded and
productive global citizens in the future. Being literate in
media, information and technology can also develop
students to become globally competitive with their ability
to communicate effectively using various forms of media
(Magpile, 2016).
How media influenced communication?
• Media can facilitate faster communication. In the past, people either sent
letters or visit a person so they can talk face-to-face. Nowadays, through the
use of varied forms of media, communication becomes faster and easier. If
you want to send a message to someone, you can use cellular phones and
text or call a person you need to talk to. At present, laptops, desktop
computers and smartphones are now available with Internet connectivity so
people can now communicate through chats and video calls via different
applications such as Messenger, Microsoft Teams, LinkedIn, Viber,
Instagram, Skype, FaceTime, Twitter, etc., where people can see each other
in real or actual time.
How information influenced communication?
• Information (either written, aural or visual forms of information)
has great influence to communication. These forms of information
are essential as tools for communication and learning - which are
relevant to its purpose, sufficiently accurate for its purpose,
complete enough for the problem, reliable and targeted to the
right person (www.jhigh.co.uk).
• Good information can also be communicated in time of its
purpose, contains the right level of details and is communicated
by an appropriate channel (www.jhigh.co.uk)