INTRODUCTION

In this fast-paced, technology-driven time, we are bombarded

with various information here and there, in the convenience of a
click, right in the comforts of our very own homes.

Being Senior High School students, you are expected to be

literate, not just in terms of numbers and letters, but to be able to
fully grasp up to what extent information may be used and
distributed.
Communication
o the imparting and exchanging of information or news
o in order to communicate, we use different medium of
communication to carry out the message we want to convey
 Examples of Communication Medium

1. Conversation
o Person to person interaction using one’s voice as the tool
to deliver the message

2. Public Speaking
o One to many interaction using one’s voice as the tool to
deliver the message to a large number of people, at any
given time
 Examples of Communication Medium

3. Documents/Letters/Mails
o Written messages in whatever form, usually on paper and
print.

4. Visual Art
o Messages rendered in the form of paintings, drawings,
photography, videos, images, and the like, that conveys
specific emotion, idea or thought
 Examples of Communication Medium

5. Physical Medium
o Physical things such as tarpaulin billboards, posters, in-
package information contained in product packaging, and
the like

6. Digital/Interactive
o Digital and electronic means to convey messages such as
website or computer application, primarily by the use of
internet
Media
o Refers to various channels of communication between a person
or persons and their intended audience.
o Television, radio, newspapers, computers, smartphones, and the
internet are different types of media.
o One of the oldest forms of media is print
o Media shapes our perceptions of what is real
o It surrounds us in the forms of billboards, signage, and even the
clothes you wear
Media
o The things or gadgets that we use in order to convey the details
of the information that we want to impart or communicate to
people, and the society in general
o Example, if you want to notify your classmate of a meeting
organized by a club you joined, how will you go about
communicating the information? Will you send text messages
through your phone? Send a private message through social
media? Whichever way, you must use a medium to
communicate the information.
Media
o Hence, communication and media are directly interrelated,
such that media serves as a platform by which one can
meaningfully express and communicate oneself.
o A specific media (thing/ gadget) can either be a Source of
Information, a Medium of Communication, or both
Source of Information
o A media is considered a source of information if the use of the
media provides knowledge and information about something

Medium of Information
o When a media is used as a channel to convey information

Note: A media can also be simultaneously used both as a source

and a medium of information.
o A cellular mobile phone with simple call and text features is an
example of a medium of communication, because it allows
you to communicate and reach out to others.

o However, Smart Phones which are types of mobile phones

having the multi-purpose features of communication,
multimedia functionality, wireless communication is an
example of both a source of information and a medium of
communication.
CONCEPTS
Literacy
o The ability to identify, understand, interpret, create,
communicate and compute, using printed and written
materials associated with varying contexts.
o Literacy involves a continuum of learning, wherein
individuals are able to achieve their goals, develop their
knowledge and potential, and participate fully in their
community and wider society.
Media
o The physical objects used to communicate with or the mass
communication through physical objects such as radio,
television, computers, film, etc.
o It also refers to any physical object used to communicate
messages.
Media Literacy
o The ability to access, analyze, evaluate, and create media in a
variety of forms.
o It aims to empower citizens by providing them with the
competencies (knowledge and skills) necessary to engage
with traditional media and new technologies.
Information
o A broad term that covers processed data, knowledge derived
from study, experience, instruction, signals or symbols.
Information Literacy
o The ability to recognize when information is needed, and to
locate, evaluate, and effectively communicate information in
its various formats.
o It is a set of individual competencies needed to identify,
evaluate and use information in the most ethical, efficient,
and effective way across all domains, occupations, and
professions.
Technology (Digital) Literacy
o The ability of an individual, either working independently or
with others, to responsibly, appropriately, and effectively use
technological tools.
o Using these tools an individual can access, manage,
integrate, evaluate, create and communicate information.
Media and Information Literacy
o The essential skills and competencies that allow individuals to
engage with media and other information providers
effectively, as well as develop critical thinking and life-long
learning skills to socialize and become active citizens.
 Stages/Elements of Information Literacy

1. Identifying/Recognizing information needs

o The realization that there arise a need or a problem exists
that requires information, for its satisfactory resolution.

2. Determining sources of information

o Know how to determine if the needed information exists,
and to source out from varied avenues.
 Stages/Elements of Information Literacy

3. Citing or searching for information

o Know how to find the needed information
o To give credits to the source of the information.

4. Analyzing and evaluating the quality of information

o Know how to fully understand found information, or
know where to go for help if needed to understand, and to
assess the accuracy and reliability of the information
acquired.
 Stages/Elements of Information Literacy

5. Organizing, storing or archiving information

o Know how to preserve, store, reuse, record and archive
information for future use, or to dispose information no
longer needed, and safeguard information that should be
protected.

6. Using information in an ethical, efficient and effective way

o Know how to utilize information to solve problem, make
decision, or meet need.
 Stages/Elements of Information Literacy

7. Creating and communicating new knowledge

o Know how to communicate and present information to
others in appropriate, usable formats/mediums.
Exercise 1
Directions: Make a throwback of your past week activities. Record your use
and interaction with media and information providers (such as internet,
YouTube, Facebook, TV, radio, newspaper, books, etc.). Using the prescribed
table format below, indicate how many hours were spent engaged in each
one. You may not have to be exact, instead, estimate the number of hours
you spend each week. Cite at least five (5) media and information providers.
Exercise 1
Questions:
1. Which media provider did you spend the most time?
2. What roles do media play in your life? (entertainment, learning,
communication, etc.). In not less than 4 paragraphs, give your reasons why
those roles of media affect your life.
Exercise 2
Please refer to Lesson 2 –Activity 3: Information Ethics.