PURPOSIVE COMMUNICATION REVIEWER

Topic: Communication, Principles, Processes, and Ethics

COMMUNICATION PRINCIPLES

COMMUNICATION (DEFINITION)

 is a process of exchanging verbal and/or non-verbal information between two or more people.
-who can be either the speaker or the receiver of messages.
 used to meet the purpose of a person.
-to inform, to persuade, or to entertain.
 can be in the form of written, verbal, non-verbal, and visual. (These are the 4 forms of
communication)

4 FORMS OF COMMUNICATION
1. WRITTEN COMMUNICATION -involves texts or words, encoded and transmitted through
memos, letters, reports, online chat, short message service, e-mail, journals, and other
written documents.

2. VERBAL COMMUNICATION -Involves an exchange of information through face-to-face,

audio, and/or video calls or conferencing, lectures, meetings, radio, and television.

3. NON-VERBAL COMMUNICATION -involves the use of the following to convey or emphasize a

message of information.
VOICE – includes tone, speech rate, pitch, pauses, and volume.
BODY LANGUAGE – includes facial expressions, gestures, postures, and
eye contact.
PERSONAL SPACE or DISTANCE – refers to an area of space and distance
that a person from a different culture, personality, age, sex, and status
adopts and puts for another person.
PERSONAL APPEARANCE – refers to how a person presents
himself/herself to a particular situation, whether formal or informal.

4. VISUALS -Involve the use of images, graphs, charts, logos, and maps.
  INTENDED COMMUNICATION -refers to planning what and how you communicate your ideas to
the people who are older than you or who occupy a higher social or professional position such as
your parents, teachers, and supervisors, among others.

 UNINTENDED COMMUNICATION -this happens when you unintentionally send non-verbal

messages to people you are communicating with, or when you suddenly make negative remarks
our of frustration or anger.

 is a complex process that requires you to:

o Know your audience.
o Determine your purpose.
o Identify your topic.
o Expect objections.
o Establish credibility with your target audience.
o present information clearly and objectively, and
o develop a practical, useful way to seek feedback.

COMMUNICATION PROCESSES

 involves elements such as:

SOURCE – the speaker or sender of a message
MESSAGE – the message, information, or ideas from the source or speaker
ENCODING – the process of transferring the message
CHANNEL – the means to deliver a message such as face-to-face conversations, telephone calls,
e-mails, and memos, among others.
DECODING – the process of interpreting an encoded message.
RECEIVER – the recipient of the message
FEEDBACK – the reactions or responses of the receiver to the message from the sender
BARRIERS – the factors that may affect the communication process. e.g., culture, individual
differences, language use, noise, past experiences, status

 can be one-way or two-way process.

One-way process Two-way process

COMMUNICATION ETHICS
Effective communicators observe ethics -deal with values, righteousness, and behavior appropriate for
human communication particularly in multicultural situations.

CONSIDERATIONS:

Uphold integrity.
Respect diversity of perspective and privacy.
Observe freedom of expression effectively.
Promote access to communication.
Be open-minded.
Develop your sense of accountability.

Uphold integrity. Be truthful with your opinion and be accurate with your judgment.

Respect diversity of perspective and privacy. Show compassion and consideration with the beliefs,
status, affiliations, and privacy of others.

Observe freedom of expression effectively. Be careful of what and how you say your words depending
on the types of people you are communicating with.

Promote access to communication. Give others an opportunity to express what they feel and think
about the message being communicated.

Be open-minded. Accept that others have different views or opinions, which may conflict with yours. So,
listen and process the views of other people, learn how to reconcile their opinions with your own.

Develop your sense of accountability. Acknowledge responsibility for all your actions, good or bad.

GUIDELINES FOR EFFECTIVE COMMUNCIATION

 plays a crucial role in your personal and professional success.

 Be clear with your purpose.
 Support your message with facts.
 Be concise.
 Provide specific information in your feedback.
 Adjust to the needs, interests, values, and beliefs of your audience.
 Observe communication ethics.
 Be your natural self and appear very confident.

IMPORTANCE OF COMMUNICATION

-Communication is the foundation of any relationship, human – animals – plants – the cosmos.

-enables us to express our emotions, our feelings, as well as our knowledge and ideas.

TRUE OR FALSE:
 1. A competent communicator knows how to overcome the barriers to communication.
2. Communication is an on-going process.
3. Communication is unintentional.
4. Communication may not be possible in some situations.
5. Feedback can be verbal or non-verbal.
6. In order to be a good source, one has to deliver a clear message to his/her receiver.
7. Noise affects the communication process.
8. The message is a key idea that the sender wants to communicate.
9. Without the message, there is no point of communicating.
10. Oral communication is an essential element for the success of an organization or a team.

ACTIVITY 2:

IDENTIFY AT LEAST FIVE SITUATIONS WHERE TRANSACTIONAL MODEL OF COMMUNICATION CAN TAKE
PLACE. FOR EACH SITUATION, IDENTIFY THE ELEMENTS OF COMMUNICATION.

WRITE YOUR ANSWERS IN THE TABLE ON THE NEXT PAGE.

COMMUNICATION AND GLOBALIZATION

QUESTIONS:

What are the new communication

technologies?
How do these new technologies
affect the way we communicate
today?
COMMUNICATION AND GLOBALIZATION -is essential for personal and professional effectiveness.
-it helps establish good relationships, creates a better working
environment, strengthens collaboration and
cooperation, and unifies conflicting ideas.
GLOBALIZATION -is the expansion and integration of the cultural, political, economic, and technological
domains of countries.

-reflects that the world is borderless, and the countries are interconnected and
interdependent.
e.g.
The United States of America (General Electric, Chevron, Starbucks, and McDonalds)
Japan (Toyota and Honda)
Philippines (Jollibee and Bench)
- have local companies that have expanded overseas and have become transnational and multinational.

-With the advent of globalization associated with advanced technologies and systems across regions, the
flow of communication has become smoother, faster, and easier.

-Business transactions and partnerships among local and international institutions have become more
efficient.
e.g. electronic mail (e-mail) such as Gmail and Yahoo Mail, or social networking sites such as Facebook, Twitter, and Instagram.

-The context of globalization requires effective communication skills from students and workers to cope
with the demands and challenges brought about by this phenomenon.

-This includes communicating effectively with people of different background, age, culture, gender,
beliefs, orientations, preferences, and status.

IMPACTS OF GLOBALIZATION AND GLOBAL COMMUNICATION

1. Increased Business Opportunities -- information itself can be transferred as a valuable

business asset from one country to another.

2. Fewer Cultural Barriers -- with television and movies, cultural barriers are becoming less
prevalent. Being able to communicate effectively and frequently with colleagues or friends
 across the planet helps people understand each other’s cultures a little better.

3. Creation of a Global Village -coined by theorist Marshall McLuhan

-- the Global Village is created when distance and isolation no
longer matter because people are connected by technology.

HOW TO COMMUNICATE EFFECTIVELY IN A GLOBAL SOCIETY

1. Express your ideas effectively in verbal, non-verbal, and written forms in either digital or non-
digital environment or both.
2. Use effective listening skills to evaluate arguments and rationalize judgments and improve job-
effectiveness and work relationship.
3. Communicate with purpose to a variety of audiences.
4. Promote collaboration and cooperation with others.
5. Understand the concept of diversity and promote respect all the time.
6. Use technology and social media responsibly.