LESSON 1

COMMUNICATION PROCESSES, PRINCIPLES AND ETHICS.

Let's Achieve These!

 Explain tge principles and proces of communication and tge ethical

considerations in communication.
 Elucidate how communication skills help resolve problems, better
understand new concepts and aid in your profession.
 Frame a slogan about how the knowledge of the communication process
aids people in communicating effectively.

ENGAGING: Putting Things In The Right Perspective

1. Why do people communicate?

2. What might happen to the world if communication does not exist?

3. Why do miscommunication and misunderstandibg happen

INITIALIZING.

Communication is inevitable. Our need for self-expression leads us to communicate not only our
thoughts but also our feelings. Communication may be done verbally non-verbally. A simple yawn from
a member of the audience in a public speaking engagement is a non-verbal message sent to the speaker.
On the other hand, a phone call inquiring about a certain product is an example of a verbal message.

CONCEPT GROUNDING

Communication is understood as the process of meaning-making through a channel or a

medium. It comes from the latin communicares, meaning to share or to make ideas common. The
connection that encompasses interaction among partakers is at the center of your learnin of
communication.

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 The Components Of The Communication Process

Understanding the communication process may help you become a better communicator.

1. Source

The sender carefulky crafts the message. The sender may be anyone: an author of a book, a
public speaker in a special occasion or even a traffic enforcer.

2. Message

The message is the reason behind any interaction. It is the meaning shared between the sender
and the receiver. Messages take many forms. They could mean poems, songs, essays, news articles, road
signs and even symbols.

3. Channel

The channel is tge means by which a message is conveyed. When we answer a phone call, the
phone is the channel. On the other hand, when your parents receive a notification if your absences from
school, the channel is the letter. It is the responsibility of both the sender and the receiver to choose the
best channel for the interaction.

4. Receiver

The receiver is the person who receives the transmitted message. The receiver may be a part of
an audience in a public speaking event, a reader of a letter or a driver who reads road signs. The receiver
is expected to listen or read carefully, to be aware of different kinds of sender to jot down information
when needed, to provide response and to ask questions for clarification.

5. Feedback

In any communication scenario, a feedback is essential to confirm recipient understanding.

Feedbacks, like messages, are expressed in varied forms. A simple nod for a question of verification is
considered a feedback. Thus, feedbacks may be written, spoken or acted out.

6. Environment

The place, the feeling, the mood, the mindset and tge condition of both sender and receiver are
called the environment. The environment may involve the physical set-up of a location where
communication takes place, the space occupied by both the sender and the receiver, including the
objects surrounding the sender and the receiver.

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7. Context

Context involves the expectations of the sender and the receiver and the common or shared
understanding through the environmental signals.

8. Interference

Interference is also known as barrier or block that prevents effective communication to take
place.

Kinds Of Interference

a. Psychological barriers are thoughts that hamper the message to be interpreted correctly by the
receiver.
b. Physical barriers include competing stimulus, weather and climate, health and ignorance of the
medium.
c. Linguistic and cultural barriers pertain to the language and its cultural environment. Words may
mean another in different cultures.
d. Mechanical barriers are those raised by the channels employed for interpersonal, group or mass
communication. These includes cellphones, laptops and other gadgets used in communication.

THE NINE PRINCIPLES OF EFFECTIVE COMMUNICATION

Michael Osborn (2009) claims that communication must meet certain standards for effective
communication to take place.

1. Clarity
Clarity makes speeches understandable. Fuzzy language is absolutely forbidden, as are
jargons, clicheexpreasions, euphemisms and doublespeak language.
2. Concreteness
Concreteness reduces misunderstandings. Messages must be supported by facts such as
research data, statistics or figures. To achieve concreteness, abstract words must be
avoided.
3. Courtesy
Courtesy builds goodwill. It involves being polite in terms of approach and manner of
addressing an individual.
4. Correctness
Glaring mistakes in grammar obscures the meaning of a sentence. Also, the misuse of
language can damage your credibility.
5. Consideration

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 Messages must be geared towards the audience. The sender of a message must
consider the recipient's profession, level of education, race, ethnicity, hobbies,interests,
passions, advocacies and age when drafting or delivering a message.
6. Creativity
Creativity in communication means having the ability to craft interesting messages in
terms of sentence structure and word choice.
7. Conciseness
Simplicity and directness help you to be concise. Avoid using lenghty expressions and
words that may confuse the recipient.
8. Cultural Sensitivity
Today, with the increasing emphasis on empowering diverse cultures, lifestyles, and
races and the pursuit for gender equality, cultural sensitivity becomes an important
standard for effective communication.
9. Captivating
You must strive to make messages interesting to command more attention and better
responses.

ETHICAL CONSIDERATIONS IN COMMUNICATION

Ethics is a branch of philosophy that focuses on issues of right and wrong in human
affairs.

ETHICAL COMMUNICATORS:

1. Respect audience.
2. Consider the result of communication.
3. Value truth.
4. Use information correctly.
5. Do not falsify information.

FIRMING UP

1. Illustrate the communication process through a diagram.

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 2. Identify possible communication blocks in the following situations:

a. a written letter of complaint

b. Interaction between a nurse and a patient in pain
c. Songs with figurative language

CONCRETIZING

1. List various channels through which personnel of your university/school connect with you.
Which channel (s) do you find most effective? Why?

2. Through a slogan, state how the knowledge of the communication process aids people in
communicating effectively.

INTROSPECTING

In this lesson, I learned that to be an effective and ethical communicator, I

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 Let's Achieve These!

 Write a reaction paper on communication

challenges in a global atmosphere and methods for
effective and ethical global communication
 Create a two-minute informative video about
communication and globalization

Lesson 2

Communication and Globalization

Engaging:
Putting Things In The
Right Perspective

1. What is the image saying about the world today?

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2. What do you think has contributed to the easy access and exchange of information these days? Why?

3. In transacting or communicating in a global setting, what vital preparations must be done? Why?

INITIALIZING

Globalization is the communication and assimilation among individuals, ethnicities, races,

institutions, governments of various nations supported by technology and compelled by international
trade. Due to globalization, the more you become exposed to diversity --the valuing of the uniqueness

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or differences in gender preference, color, age, religious affiliation, ethnicity, education, social and
economic status and political beliefs.

Globalization is not new process or concept. Years before the advent of technology, people had
been purchasing anf selling each other properties, goods and other objects of certain value.

CONCEPT GROUNDING

Communication has since been increasingly global, blurring international boundaries. The ability
to communicate effectively in a global setting can be a challenge. Hence, to effectively communicate in a
global context, a general understanding of the differences in conducting communication from one
country to another or from one culture to another helps avoid miscommunication.

People's background and experiences influence their view of the world and the values, beliefs
and behavior patterns assumed to be good. The following are possible cultural barriers to effective
communication in a global environment.

1. Cultural relativism
2. Lack of knowledge of other's culture
3. Discrimination and harassment
4. Language differences

To get the desired outcome or response, the above barriers must be properly addressed. It is
the responsibility of the parties involved in the communication process to eliminate the possible
hindrances in their exchange. The goal of effective global communication is to achieve communication
that gets the desired response leading to harmonious connections. Krizan (2014) suggests these
strategies to become an effective global communicator:

1. Review communication principles.

2. Analyze the message reciever.
3. Be open to an accepting of other cultures.
4. Learn about cultures and apply what is learned.
5. Consider language needs.

FIRMING UP

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 1. Watch the video "Wiring a Web for Global Good" ( https://www.youtube.com/watch?
v=y7rrJAC84FA ). Study the speech. In a form of a reaction paper, answer the following
questions:
a. What global issues have emerged because of miscommunication?
b. How can effective communication and language use contribute to the creation of a
truly global society?

CONCRETIZING
1. Interview a person who is a native of another country and who has spent an extensive time in the
philippines. (use any means) .Ask them the following questions:

a. How do citizens of your country perceive Filipinos?

b. How do you think Filipinos perceive citizens of your country?
c. Describe the differences in the manner of speaking.
d. What are the different behaviors of Filipinos that are not acceptable or not usually done in your
home country?
e. What are the similarities of Filipinos and citizens of your country in terms of behavior and
thinking?
f. What was your most difficult adjustment staying in the Philippines?
g. Have you ever experienced difficulty in transacting or communicating in English with Filipinos? If
yes, tell your group about the experience.

2. Based on your findings,formulate a possible strategy for you to be an effective global communicator.

3. Based on the discussion on communication and globalization, create a two-minute informative video
focusing on the following:

a. Characteristics of globalization
b. Advantages of globalization
c. Effects of globalization in language use and communication.

INTROSPECTING

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In this lesson, I learned that to be a global communicator, I

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