MEDIA AND INFORMATION LITERACY (MIL)

INTRODUCTION TO MEDIA AND

INFORMATION LITERACY (PART 1)
Communication, Media, and
Information
LEARNING COMPETENCY

Learners will be able to…

• Describes how communication is

affected by media and information
COMMUNICATION

INFORMATION

MEDIA
What is media?
It refers to any physical object used
to communicate messages.

It is means of communication and a

form of delivering information
Examples:

Cellphone: Facebook, News, Twitter, etc

Newspaper

Telephone
What is information?
It covers processed data, knowledge
derive from study, experience,
instruction, signal, or symbols.

It is the message we share with other

people when communicating with them
What is Communication?
refers to the sharing of ideas in common. In
other words, it is the transmission and
interaction of facts, ideas, opinions, feelings or
attitudes. 
the exchange of information and
the expression of feeling that can
result in understanding
 How do we
communicate?
The effective development of relationships
requires you to communicate well, be
organized and draw on skills that you might
already have such as self-awareness,
empathy with others, and so on.
 WHAT ARE THE TWO BASIC TYPES
OF COMMUNICATIONS?
NON-VERBAL VERBAL
COMMUNICATION COMMUNICATION
• Signs • Oral
• Symbols • Written
• Colors
• Gestures
• body language
• facial expressions
Elements of Communication

Message Channel
Sender Receiver

-information, -medium or
-in charge of the
-source or origin ideas, and means on how
decoding process
of information or feelings that are the message is
of
message passed in through transmitted or
communication
communication being transmitted
How social media and information affects
communication?
Positive/Advantage

The increase in the speed of communication has created a sense of

urgency and a need to share things among people, provided an
inside perspective of faraway place, and made digital messages
more personal.

Example:
Loved ones in abroad
Communicate and stay up to date with family friends around the
world.

Easily to build a Business.

Spreading good news

Get different opinions on things like surveys, News,

documentaries

Communicate and stay up to date with family friends around the

world.
Negative/Disadvantage
Reducing interactions to a few choice words on a screen can lead to
misunderstanding and curtailed conversations.

Example: texting, chatting

It has made the language lazy and thus resulting people uninterested in
meeting others in person, which eliminates any chance of deep and
meaningful conversation

Hacking into profiles and posting as them

The use of social networking sites can cause personality and brain
disorders in children, such as the inability to have real conversations,
limited attention spans, a need of instant gratification, and self centered
personalities.

Receiving false/fake information

Why is communication a
process?
What are the important elements
of communication?
How can we achieve an effective
communication with other
people?
FORMATIVE ASSESSMENT:
RECITATION

 How do you use Facebook

as a tool or medium for
communication?
 How did Facebook affect or
change the way we
communicate with other
people?
FORMATIVE ASSESSMENT:
RECITATION

How did Facebook affect the

quantity and quality of
information available to
people? Is it a good thing or
bad thing?