MEDIA AND INFORMATION

LITERACY
By: Mr. Art Jayson L. Osuyos

St. Robert’s International Academy

MEDIA AND INFORMATION LITERACY
Knowledge is created and disseminated
in all forms and formats. Media and
information increase every day and it
becomes so abundant that it can be
found anywhere, anytime especially in
the booming era of data and
information explosion. Becoming
media and information literate
individuals will test our patience on
how we deal with information and
misinformation.
IMPORTANCE OF MEDIA AND INFORMATION
LITERACY
The main objective is that the future generation should be able to
analyze, interpret and understand the content published by the media
and not get misled.
It often happens that a popular Facebook post
or a viral video becomes the base of
information which may have been created by
someone who may not have the correct or
complete information and we tend to overlook
the real information; the authenticity of the
source is missed.

This is exactly what media literacy will help in

addressing the students will be more informed
in terms of deciphering the right content.
Media and Information Literacy includes
information and communication literacy and digital
literacy.
It is defined as a set of competencies that empowers
citizens to access, retrieve, understand, evaluate and
use, create as well as share information and media
content in all formats, using various tools, in a
critical, ethical and effective way, in order to
participate and engage in personal, professional and
societal activities.
WHAT IS COMMUNICATION?
WHAT IS COMMUNICATION?
COMMUNICATIO
N
The act or process of using words, sounds, signs,
or behaviors to express your ideas, thoughts and
feeling to someone else.

The exchange of information and the expression of

feelings that can result in understanding.
WHY DO WE COMMUNICATE?
HOW DO WE COMMUNICATE?
 WHAT ARE THE BASIC TYPES OF
COMMUNICATIONS?
NON
NON VERBAL
VERBAL COMMUNICATION
COMMUNICATION VERBAL
VERBAL COMMUNICATION
COMMUNICATION

• SIGNS
• SYMBOLS
• COLORS
• ORAL
• GESTURES
• WRITTEN
• BODY LANGUAGE
• FACIAL
EXPRESSIONS

Verbal communication is about language, both written and spoken. In general, verbal communication refers to our
use of words while non verbal communication refers to communication that occurs through the means of other than
words.
PICTURE ANALYSIS
PICTURE ANALYSIS
TRANSMISSION MODEL

LASSWELL’S COMMUNICATION MODEL (1948)

WHO SAYS WHICH TO WHICH
WHAT CHANNEL WHOM EFFECT
COMMUNICATOR
MESSAGE MEDIUM RECEIVER EFFECT

This model is also called a “lianer model of communication”, “uni-directional process’, or

“action model”, because it describes a one-way process within communication.
LEVELS OF INTIMACY IN TODAY’S
COMMUNICATION

How we communicate has recently been transformed by the internet

and social media. Today, our lives are more connected on a global
scale than ever.
However, it is interesting to see how this technology, through making
it significantly easier to interact with peers, also altered how intimate
our interactions are with each other.
LEVELS OF INTIMACY IN TODAY’S
COMMUNICATION

How we communicate has recently been transformed by the internet

and social media. Today, our lives are more connected on a global
scale than ever.
However, it is interesting to see how this technology, through making
it significantly easier to interact with peers, also altered how intimate
our interactions are with each other.
The graphic below is a neat representation of the present
most popular forms of communication. It ranges from 10 as
the most intimate to 1 as the least intimate. The ranking in
this graphics still depends on the culture and nature of the
place.
PICTURE ANALYSIS
HOW IS COMMUNICATION AFFECTED BY MEDIA AND
INFORMATION?

MEDIA INFORMATION

• COMMUNICATION
TOOLS • Data, Instructions,
- Internet
- Radio Signals, Symbols,
- Magazines Events, Situations,
- Newspaper Message, and etc.
- Television
- Phones

Media and Information are just parts of a whole communication process.

Communication by definition is, “ the transmission of information
followed by feedback.”

• MEDIA AS A SOURCE OF INFORMATION

• MEDIA AS A MEDIUM OF COMMUNICATION
WHAT ARE THE 3 BASIC COMPONENTS OF MEDIA,
INFORMATION AND TECHNOLOGY LITERACY?
• MEDIA LITERACY
• INFORMATION LITERACY
• TECHNOLOGY LITERACY
TERMS TO UNDERSTAND
• MEDIA LITERACY
• INFORMATION LITERACY
• TECHNOLOGY LITERACY
MEDIA, INFORMATION & TECHNOLOGY LITERACY
MEDIA
The ability to read, analyze, evaluate and
LITERACY produce communication in a variety of media
forms.
Media literacy, put simply, is the ability to
identify different types of media and the
messages they are sending. When we speak of
media, it encompasses print media, such as
newspapers, magazines and posters, and
theatrical presentations, tweets, radio
broadcasts, etc. Being able to understand these
various forms of information with an ability to
make sense of what is presented is key.
When we  see an image on television or in a
magazine, what initially comes to our mind?
We make sense of what we see based on our
own judgement, as well as past experiences
and sometimes based on our worldview or
outlook. However, the images themselves
can conjure or sway our thinking in a
particular direction.
An image, and the way it is presented, can be biased
and influence the viewer to take a particular stance on
a matter. Given the technological developments in the
past few years, we are bombarded by images, views,
write-ups and videos that seek to sway us to a
particular way of thinking. Therefore, we as the
readers or viewers need to view the media objectively,
with the goal to find out or analyze what is being
presented. In a perfect world, both sides of every
argument or depiction would be presented and we
would be able to make informed decisions based on
the information we receive in the media; however,
most often people create media to influence you in
one particular way.
PICTURE ANALYSIS
People tend to share their opinion about something
they don’t understand and proclaiming their
opinion as being equally valid as facts is what
ruining the world. No one want to do any research,
they just want to be right.
Your opinion is not valid simply because you look
at the problem or information from a different
perspective. So before you spread/parrot poorly-
informed opinion masquerading as facts, do some
research and support your information with facts.
Therefore it is important when using various forms of media to consider the purpose of
the information you are viewing, also to consider the credibility of the source, as well to
draw a conclusion about the viewpoint or position being presented.
INFORMATION LITERACY
The ability to recognize when information is
needed and to locate, evaluate, effectively use
and communicate information and it’s
various formats.
WHY IS INFORMATION LITERACY
IMPORTANT?
Through information literacy, students recognize that not all information is
created equal. For instance, content on the Internet continually grows, but it doesn’t
always come from credible sources. The problem with the Internet is that anyone can
publish content for others to access. This means that there is a lot of bad information
to sort through when performing research. It’s not always easy to determine which
are credible, peer-reviewed sources, and which are not.
Students no longer go to encyclopedias and
other books at the library to look up
information; they instinctively go to the
Internet. Information literacy helps students
recognize misleading, out-of-date, or false
information. It also helps them sort through
the data and interpret it intelligently.
Libraries full of books are still available and
a valuable resource for students, but
information literacy includes the Internet
and beyond.
TECHNOLOGY LITERACY
The ability to use digital technology,
communication tools or networks to
locate, evaluate, use, and create
information.
WHY IS TECHNOLOGY LITERACY
IMPORTANT?
Humans have always lived in a largely technological world. Based upon changes in
technology, society has even named major periods of time based upon it (e.g., Bronze
Age, Iron Age, Industrial Revolution, and Information Age). Because people live in
an ever advancing technological world and their actions/decisions have global
consequences, living and learning in the Twenty-First Century requires much more
than what students can glean from traditional core subject areas.
Technology affects almost every
phase of our current and future
lives. It enables people to perform
their daily tasks and supports their
ability to make informed,
responsible decisions that affect
them as individuals, society as a
whole, and the environment.
“Citizens of today must have a
basic understanding of how
technology affects their world and
how they exist both within and
around technology”.
"Children and young people not only
need to be able to read for
information; they also need to be able
to work out what trust they should
place on the information and to
identify when and how people are
aiming to persuade or influence them.“
- Curriculum for Excellence
(2009) Literacy across learning
Principles and practice paper
 “THE SPEED OF COMMUNICATIONS IS
WONDROUS TO BEHOLD. IT IS ALSO TRUE
THAT SPEED CAN MULTIPLY THE
DISTRIBUTION OF INFORMATION THAT WE
KNOW TO BE UNTRUE.”
- EDWARD R. MURROW
 MEDIA AND
INFORMATION LITERACY
( ACTIVITY )
 ACTIVITY NO. 1
Instruction: Answer your activity on a short-size bond paper. Indicate your Name,
Strand and section. Follow the format below:

Font Style: Cambria

Font Size: 12

Submit your activity through private message using only your EDMODO.
Don’t submit your activity on the comment section of the EDMODO or
Facebook messenger.
FAKE NEWS OR
NOT?
Based on the given news, answer the following question:
1. Did you believe these news items were true?

2. How did you know they were true/false? Explain.

3. What type of media and sources did you use to verify the information?

4. Attach your proof showing that the said news is True or Fake. (Picture or Links)

5. Are all news and information on the Internet true? Why or why not?

6. Who gets to post news items online? Expound.

7. Why is correct and accurate information important? Explain.