NAVIGATING

MEDIA AND
THE
INTERNET IN
THE DIGITAL
AGE

Lesson 1
Media and Information Literacy
 Objectives:
1 Define communication, communications, and media

2
Expain how communication takes place

3
Describe how communication is affected by media
and information

4
Identify the roles of the media in a democratic
society

5
Appreciate the importance of communication and
the media in your life
COMMUNICATION
AND
THE MEDIA
What is
communication?

How do we
communicate?

Why do we
communicate?
 The process or act of
exchanging, expressing or
conveying information and
ideas through writing, speaking
and gesturing.
COMMUNICATION
It is an interactive process
that allow sharing of
meanings about texts,
images, and people's actions
and behavior.
COMMUNICATIONS

This refers to the technical

means of communication or
the channels through which
messages are conveyed.
Communication is how messages are received and interpreted. It
is about forming relationships with others. A human element.
Communication is something that we do on a daily basis.

Communications, on the other hand, is the distribution of the

messages. It is a technical term that defines the act of mass
communications. It is things such as radio transmissions and
technology.
The media
maybe classified
into Traditional
media and New
media.
 Media
Media is the plural form of medium. It
describes any channel of communication.
This can include anything from printed
paper to digital data. In general, media
refers to television, radio, newspaper,
internet and other forms of
communication.
Information is expressed either as the
content of a message or through direct
or indirect observation.
 Multimedia
the use of a computer to present and
combine text, graphics, audio, and video
with links and tools that let the user
navigate, interact, create, and
communicate

Combination of computer & the

internet
Multi-media
refers to multiple forms of media
Using of different media in one
setting
Information sources
The librarian
is also
considered
as
information
scientist.
Mass media,

information, and

communication

technology are

broadly categorized

as "communication

media".
The process
of
communication

Media and information literacy

Five elements that characterize
the communication process

The interactors
The message or information
The medium
The feedback or reaction, and
The communication environment.

Your Catchy Description Here

The Roles of

Today's

Media and

information in

a Society
Communication media perform three major
functions:
1. to inform
2. to entertain
3. to educate.
 CRISPIN MASLOG
Philippine
Communication: An
Introduction (2007)
Roles of communication
in Society
 POLITICAL
These pieces of information may
create public opinion, which Filipinos
discuss in social media or forums
 Economic
Through advertising, the media and the
Internet play an economic role in so far as they
promote cosumerism or entice buyers to
purchase products