Navigating the

Media and the

Digital age

WEEK 2
Table Of Contents
01 part 02 part 03 part 04 part
COMMUNICATION Models of Process of Communication and
Communication Communication Media

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01 COMMUNICATION
WHAT IS COMMUNICATION?

Is a process of sharing ideas and opinions about issues,people,

events and places between and among persons through various
channels with the intent to gain common understanding.

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01 COMMUNICATION
WHAT IS COMMUNICATION?

It is an interactive process that allows sharing of meanings

about texts, images, and people’s actions and behavior which
is course through verbal and nonverbal means of relaying
information or through the use of media such as print,
broadcast, electronic or new media.
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 WHAT IS THE DIFFERENCE BETWEEN
COMMUNICATION AND COMMUNICATIONS?
Communications refer to the technical means of communication or the channels
through which messages are conveyed. Examples of which are mobile phones and
computers. However the process involving people using these technologiesis called
Communication.
02MODELS OF
COMMUNICATION
LINEAR COMMUNICATION MODEL
INTERACTION MODEL
TRANSACTION MODEL

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 LINEAR COMMUNICATION MODEL

Linear model describes

communication as a one-way process.
In it, a sender intentionally conveys a
message to a receiver. The reception
of the message is the endpoint of this
process.
 INTERACTION COMMUNICATION
MODEL
In Interaction model the participants in
communication alternate the positions of
sender and receiver. So upon receiving a
message, a new message is generated and
returned to the original sender as a form of
feedback. In this regard, communication is
a two-way process. This adds more
complexity to the model since the
participants are both senders and receivers
and they alternate between these two
positions.
 TRANSACTION COMMUNICATION
MODEL
Transaction model understands sending
and responding as simultaneous processes.
This can be used to describe how listeners
use non-verbal communication, like body
posture and facial expressions, to give
some form of feedback. This way, they can
signal whether they agree with the
message while the speaker is talking. This
feedback may in turn influence the
speaker's message while it is being
produced.
03
Thesis
Defense

PROCESS OF
COMMUNICATION

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 Five elements in the process of
communication
1. Interactors- are both senders and
recipients of the message which may
include a person to perosn or a person-
group level of communication.

2. Message- is the information or the verbal

and nonverbal message being conveyed to
another person or a group of people.

3. Medium- the channel through which the

message is coursed.

4. Feedback or Reaction is the response to

a message or behavior.

5. Communication Environment- is the

context in which the communication takes
place.
04
Thesis
Defense

COMMUNICATION AND
MEDIA

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TOPICS

ROLES OF MEDIA
1

2 MEDIA AS HE FOURTH
BRANCH OF
GOVERNMENT

3 MEDIA’S ROLE IN A
DEMOCRATIC SOCIETY
 ROLES OF MEDIA
Crispin Maslog, a communicator educator, Philippine Communication: An Introduction(2007)
categorizes these roles into political, economic and sociocultural.

UNESCO(2011)
Also highlights the important role of media and information in a democratic society, especially in
promoting and protecting people’s right to communicate,access information and engage in social
and civic activities.

1.POLITICAL- The media disseminate information to make people aware about governments,
wars, political conflicts, elections and other developments in the country and abroad.
-These pieces of information may create public opinion which Filipinos discuss in social media.

2.ECONOMIC- The media and the Internet play an economic role in so far as they promote
consumerism or entice buyers to purchase products and/or avail themselves of services that meet
their needs and desires.
-Some advertisements also encourage people to deposit money in banks and invest in properties,
insurance and other business ventures.

3.SOCIOCULTURAL- Media in forms of tv shows, movies, videos and some Facebook and
Instagram posts,promote culture, through norms, beliefs, values, superstitions,
technologies,fashions, songs, dances, food and lingo among others.
 MEDIA AS THE FOURTH BRANCH
OF THE GOVERNMENT

The media is sometimes referred to as the fourth branch of the government because of its role in
informing the public and influencing the political process. However, this is not an official or legal
term, but rather a rhetorical device or an analogy. The media is not part of the government, but
rather an independent institution that is supposed to act as a watchdog and a check on the power of
the three branches: the legislative, the executive, and the judiciary. The media is also considered as
the fourth estate of democracy because it is essential for the healthy functioning of a democratic
society by providing information, education, and mobilization to the citizens.

QUESTIONS:

1.What are some examples of how the media has influenced or challenged the government in your
country or in other countries?

2.How do you evaluate the credibility and reliability of different media sources?

3.What are some of the benefits and challenges of having a free and independent media?
 MEDIA ROLE’S IN A DEMOCRATIC
SOCIETY

Communication media
- are expected to serve as a platform for people to express their opinions, issues, concerns, and seek
redress for their grievances

-Channel for intercultural dialogue and understanding

-Free flow of information, people will be able to participate in democratic processes and engage in
socio-civic activities.

INFORMATION EXPLOSION- Media, Internet and other information providers are drivers of
this phenomenon which refers to the availability of enormous amounts of information,often in real
time from different sources. But how will we we access, organize, evaluate, use and communicate
these pieces of information?( BY MIL)
 MEDIA ROLE’S IN A DEMOCRATIC
SOCIETY

The Roles of Media and Information in Society

In the Philippines, communication media perform three major functions:

(1) TO INFORM (2) TO ENTERTAIN AND (3) TO EDUCATE.

1.Filipinos rely on mass media and the Internet to gain information about
the country, the
government, its programs and policies, pertinent laws, people,
events,places, the weather and sports.

2. fave tv shows, Spotify, podcasts,educational shows

3. Educational Shows, lecture videos

ANY QUESTIONS?
REFLECTION VIA
VIDEO SHARING
 ACTIVE LEARNING TIME!

LET SEE HOW WELL YOU COMMUNICATE WITH YOUR

PEERS/CLASSMATES. :D

DIRECTIONS:

1. THE CLASS WILL BE DIVIDED INTO 5 GROUPS WITH 5-7 MEMBERS

EACH.
Title Title Title
2. EACH GROUP WILL GIVEN AN OBJECT ONE AT A TIME.
here here here
3. GROUP WILL CHOOSE A MEMBER TO USE THE ITEM OTHER THAN IS
PRIMARY USE AND THE GROUP MEMBERS WILL GUESS WHAT IS ITS
USAGE.

4. EACH GROUP WILL BE GIVEN 60 SECONDS TO GUESS.

5. THE FASTEST GROUP TO GUESS, WINS!

Thesis
Defense WPS
2 0 2 3

THANK YOU!
MA’AM KARLA MAE C. VILLAMIL