ARELLANO UNIVERSITY

SENIOR HIGH SCHOOL DEPARTMENT

MEDIA INFORMATION LITERACY

I. TITLE: CUMMUNICATION , MEDIA AND INFORMATION

OBJECTIVE:

1. To identify the definition of communication.

2. To differentiate the types of communication.
3. To Explain the role of Media and Information in Effective Communication

II. CONTENT

CONCEPT NOTE #8

Communication skills are vital to a healthy, efficient workplace. Often categorized as a “soft skill” or
interpersonal skill, communication is the act of sharing information from one person to another
person or group of people.

There are two forms of communication media:

Analog: Includes conventional radio, telephonic and television transmissions.

Digital: Computer-mediated communication, computer networking and telegraphy.

Types of communication

1. Verbal

2. Nonverbal

3. Written

4. Visual

The role of Media and Information in Effective Communication

Most households have television, cars have radios, many take their morning coffee with a newspaper,
everybody has a smartphone, and computers are everywhere. Indeed, the media has become a constant
in the lives of everyone. It is not surprising that because of this, media and information plays a vital role
in effective communication.

The Media and Information Producers and Users

Various headhunter websites describe Media Producers as someone who overseas projects (e.g. films,
TV shows) from conception to completion and may also be involved in the marketing and distribution
processes.

Producers and users of media and information may have the following purpose:

1. To inform

2. To educate

3. To Entertain

4. To advocate

5. To promote business
6. To increase network

QUESTION:

1. What is the importance of communication?

B. Analysis
Let the students answer the questions.

Assessment/Application

Explain the following in your own words

1. Verbal

2. Nonverbal

3. Written

4. Visual