LEARNING ACTIVITY SHEET

MEDIA INFORMATION LITERACY - SENIOR HIGH SCHOOL

First Semester, Week 1

Name of Learner: ________________________________________________________________

Grade Level/ Section: _________________________ Date:_______________________________

Communication as Influenced by Media and Information

BACKGROUND INFORMATION FOR LEARNERS

As a senior high school learner of the 21st century, one of the most essential skills that you should
be able to develop is the communication skill. This skill is said to be very important to be a competent 21st
century learner.
Communication (from Latin word “commūnicāre”, meaning "to share") is both a process and an art
of transmitting sharing or knowledge, ideas and opinions about issues, people, events and places. It is an
interactive process that allows sharing of meanings about text, images and people’s action and behavior in
a way that receiver understands the meaning and the intent of the message and give proper feedback (MIL
TG, Jose Reuben Alagaran II, Meriam Webster, 1968, Pearson, J., & Nelson, 2000).
Communication in the new millennium has become very accessible. This era is known for the
technological advancement which makes communication easier and faster. The open platform of
communication plays as important tool in the interaction and exchange of information that leads to better
understanding among individuals. With the proper tool and skill, transfer of information is better.
Communication comprises of key components such as sender which is the source of information.
The sender is the encoder of message. The message is the information conveyed in the communication
process that can be verbal or non-verbal. The receiver is the one that will receive the message or the decoder
of the message. The way of how the message is transferred are called channel or medium of communication.
The interaction that took place among the receiver and sender is known as feedback. The disturbances or
hindrances on communication process is called communication barriers that can be external (environmental
and physical) or internal factors (cultural, semantics, psychological and perception of reality).
Generally, communication occurs in two ways namely the mediated and non-mediated
communication. Mediated communication happened through a medium, such as a phone, computer, chat
room, text message, etc. It is sent through wires or satellite and then put back together in the same manner.
Non-mediated communication is simpler than the mediated communication. It has no medium or channel;
the messages are sent directly through face-to-face communication.
Role of Media and Information in Communication
Media and information plays a vital role in effective communication. The technological advances
on this era led to different media channel’s development that makes the access of information easier and
communication faster. The media preferences of an individual are highly affected by their life style and
habits. Media is the means of communication, which are radio and television, newspapers, magazines, and
the internet, that reach or influence people widely.
Media is an effective means to communicate because it is more convenient. It can reach wide range
of audiences, from an individual up to large number of people, regardless of the location and distance.
Media and information is the basic source of livelihood, entertainment, education, information and
awareness on the current events and situations that is taking place when presented in a biased-free manner.
This can in fact a very influential tool for transformation and development if used in proper manner. The
role of media and information is to inform and influence, to guide and educate and to promote participation
and interaction. Media caters all types of information and are available on types namely;
Print media includes mass communication through printed material. These includes newspapers,
magazines, booklets and brochures, periodicals or newsletters, direct mailers, handbills or flyers, billboards,
press release Earlier generation of the 80s and 90s decades utilizes print media not only a form of source of
knowledge and information but also as a form of entertainments, and books.
Broadcast media refers basically to television and radio that is commonly utilized by the people as
sources of information and dissemination. Broadcasting groups have expanded to provide virtual services
consisting of media streaming programs and other web- based services. Integration of the internet has
multiplied the challenges on broadcast media agencies in the provision of quality with quality services with
minimal cost. Radio waves is the simplest and affordable means of transmitting information, knowledge
and entertainment to masses. Channel frequency is utilized by different television broadcasting company to
reach their targeted audience depending on the audience genre preference. Both having wide range of
audience being reached by this media, they are an effective way of publicity, information dissemination and
advertising.
New media is compost of digital communication made viable through computer and other virtual
technologies. It consists of the Internet, the World Wide Web, virtual video cameras, cellular or telephones,
and cable and satellite television and radio. They allow a quick, interactive, targeted, and doubtlessly
democratic communication and transfer of information. It also utilizes the social media, blogs, podcasts,
websites, wikis, immediate messaging, and electronic mail. Interactivity is the main feature of new media.
Voices of different audiences could be heard. Participants in new media varies from specific individual up
to a group of people with common interest. Forms of information that the new media offers can be video,
text, and audio. It allows us the freedom to access the information provided on the most convenient time
and sources that we have.
The preferred media forms as source of information will affect the kind of information gathered.
The access of information is not an issue this days, but the credibility and validity of the information is
becoming the great concern. The false and misleading news was deliberately spreading and has become a
public concern because it turns into a barrier of effective communication. It hinders the progress.
Widespread of such malicious and wrong information results to a more chaotic situation and misconception
on the issues of society, politics, governance, education and also in health. The media and information has
been beneficial. It was a tool for development but it can also serve as a destruction among the nation and
communities. There is no doubt that media and information has a great contribution on the development of
our society.
The role of media and information especially on the 21st learners or the millennials is very important.
In fact, media influences the individual’s perception, behavior and interaction. As students, it is your
responsible to be skeptical and selective on the information on the different media especially on the different
platforms where access in very open and intentions cannot be discerned.

LEARNING COMPETENCY WITH CODE

Describe how communication is influenced by media and information. MIL11/12lMIL-llla-1

ACTIVITIES
ACTIVITY 1
Multiple Choice. Directions. Read the statements below. Choose the best answer. Encircle the
letter of the best answer.

1. This is a dynamic process which is continues in nature and vital for teaching and learning.
A. Communication B. Information C. Media D. None of these

2. The process of transforming the message into an understandable sign and symbol system
A. Decoding B. Encoding C. Interpretation D. Noise

3. These are physical objects use to inform and communicate messages.

A. Communication B. Information C. Media D. None of these

4. These are obtained or gained using different media and a product of communication.
A. Communication B. Information C. Media D. None of these

5.Factors that affect the transmittal of messages and feedback on a communication process is
called?
A. Barriers B. Interaction C. Media D. Signal

6. The oldest form of media that was utilized in acquiring and transmitting information.
A. Broadcast Media B. New Media C. Print Media D. All of these

7. What do you think will determine the kind of information acquired?

A. Relevance to the topic C. Types of media used
B. Sources of information D. All of these
 8. What is the role of media and information in communication?
I. Input and output message III. To entertain
II. Shorten pathways of communication IV. To inform and educate
A. I only B. I and II C. I, II, and III D. All of these

9. What is the emerging concern with the use of media and open access of information?
A. Availability of internet access C. Flooded information
B. Fake news D. Press freedom

10. The things that you can do to stop or lessen the spread of misleading information EXCEPT,
A. Be selective and check source of information
B. Comment on misleading post
C. Do not share and warn the public
D. Report to the authorities

ACTIVITY 2
Categorization. Directions. Group each word that belong to the same category, and write your
answer on the appropriate column.

Chat Messaging Text Message Satellite Radio Phone Call

Cellular phone Email Address Nodding of Head
Personal Computer Resignation Letter Telephone Number
Asking for Directions Emergency Hotline School Address
Video Presentation Learners Registration Number

Communication Media Information

ACTIVITY 3

Crossword Puzzle. Directions. Complete the crossword puzzle below by looking at the clue on
each number.

Created using the Crossword Maker on TheTeachersCorner.net

Across
3. Acronym of your course
4. Pathways of the message
5. Tools used to store and deliver information
or data.
11. Decoder of the message
Down
1. A a process and an art of transmitting sharing or
knowledge, ideas and opinions about issues, people,
events and places.
2. Message are sent through face to face
communication

12. Refers to primarily television and radio
14. A process of acting one upon or with the
other. Allows exchange of digital technologies
thought.
15. Mass communication through printed
material
3. Message are sent through a medium
6. A type of communication through digital technology
such as computer and the likes.
7. Disturbances or hindrances on communication
8. Interaction between sender and receiver
9. The communication/information being exchange
10. Facts provided
13. Encoder of message

ACTIVITY 4

Poster Presentation (15 points). Directions. Show your creativity (15 pts). Draw or create a poster
below on the topic “How a 21st Century Learner View Communication process”. Make sure to show
interaction and personal understanding on the topic. Do not copy from the internet. You can use crayons
or any coloring materials to improve your poster. Use another sheet if needed.
Rubrics for Activity 4

Poster Rubrics
5 4 3 2 1
Content My poster My poster My poster My poster shows My poster does not
and demonstrates in- demonstrates demonstrates that significant gaps in show any
Originality depth understanding there are gaps in conceptual understanding on
understanding of of major conceptual understanding. the concept of the
relevant concepts. concepts understanding. lesson.
My poster attempts to My poster does not
My poster has a My poster has My poster is not
reflect a purpose and reflect a theme or
purpose and a related to the topic
theme that say purpose related to
conveys a theme purpose and at all.
that says conveys a something important the topic
something theme that says about the topic, but
important something the theme is shallow
and interesting about the topic. or poorly conveyed,
about the topic. and the purpose is
The theme and vague and confusing.
The theme and purpose The theme and
purpose of my of my poster purpose of my poster
poster are are are
surprising, meaningful. predictable
original, and
meaningful.
Design I effectively and I effectively I use lines, shapes, My use of lines, There is no design
creatively use use lines, mass, texture, and shapes, mass, element, balance,
lines, shapes, shapes, mass, color in predictable texture, and color and images or
mass, texture, and texture, and ways, and my poster is careless and graphical
color to make my color to make does not attract a sloppy, and my representations use
poster interesting, my poster viewer’s attention. poster is in my poster is not
interesting, unattractive and appropriate and
attractive, and
neat, and Some of the images unappealing. has no appeal at
meaningful. attractive. relate to the content of all.
My images are My images are the poster. My poster is
relevant to the relevant to the unbalanced and the
theme of the My poster is slightly elements do not
content and add
poster. unbalanced and some work together to
meaning to the
elements detract from present a unified
overall meaning My poster is the overall message. message.
of poster. fairly balanced
and most of the Few of my images
My poster is
elements work relate to the overall
balanced, and all well together. poster.
the elements OR
work together to
create a focused My poster has no
message. images.
Creativity I use text, I use text, I use text, graphics, The unusual My poster does not
graphics, and graphics and and layout in unusual elements I include show any creativity
layout in unusual, layout in and appropriate ways in my poster and effort at all.
surprising, and unusual to make my poster are inappropriate or
appropriate ways and appropriate interesting and ineffective. OR
to communicate ways to make attractive Or my I make no attempts
meaning in my my poster poster generally was to
poster. interesting and predictable in include unusual
attractive. appearance and theme. elements in my
poster.
Adapted from https://www.intel.com/content/dam/www/program/education/us/en/documents/assessing-projects/strategies/demonstrating-understanding-
rubrics-scoring-guides.pdf
REFLECTION
Communication is defined as the giving, receiving or exchanging of information, opinions or ideas
so that the message is completely understood by all that is involved. The digital age opened ways on
faster communication, easier access to information, knowledge and interactivity. This is made possible
through the technological advances of this age especially by the use of new media.
Media and information plays significant role in every aspects of human development. It allows
communication and enlightenment on issues that affect the progress. Although advances in technology
pose a positive effect in communication as it bridges the gap among people, it also has negative effect
such as the separation on generations specially on the perception and behavior, misinformation and black
propaganda. Regardless of the points elaborated on the pros and cons of media and information in
communication, it is still an essential part of our life specially on your development as senior high school
students.

Something to ponder…

Why do you think it is important to understand the role of media and information in
communication? Why is it important on your part as student?

Rubrics for Reflection (Something to ponder)

Poor Unsatisfactory Needs Improvement Satisfactory Outstanding

Content & - Content is - Content is - Content is not - Content is - Content is

Development unrelated. incomplete. comprehensive and accurate and comprehensive,
- No major points - Major points are /or persuasive. persuasive. accurate, and
made. not clear. - Major points are - Major points are persuasive.
-Lack any -Specific examples addressed, but not stated. - Major points are
examples. are not used. well supported. - Responses are stated clearly and
- Responses are adequate and are well supported.
inadequate or do not address topic. - Responses are
address topic. - Content is clear. excellent, timely
-Specific examples -Specific and address topic.
do not support examples are used. - Content is clear.
topic. -Specific examples
are used.

Organization - Structure and - Organization and - Structure of the - Structure is -Structure of the
& Structure organization is structure detract paper is not easy to mostly clear and paper is clear and
very poorly made. from the message. follow. easy to follow. easy to follow.
- Writing is - Transitions need - Transitions are - Transitions are
disjointed and improvement. present. logical and
lacks transition of - Conclusion is - Conclusion is maintain the flow
thoughts. missing, or if logical. of thought
provided, does not throughout the
flow from the body paper.
of the paper. - Conclusion is
logical and flows
from the body of
the paper.

Grammar, -Incorrect - Paper contains - Paper contains few - Rules of - Rules of

Punctuation grammar and numerous grammatical, grammar, usage, grammar, usage,
& Spelling punctuation use. grammatical, punctuation and and punctuation and punctuation are
punctuation, and spelling errors. are followed with followed; spelling
spelling errors. minor errors. is correct.
Spelling is correct.
Adapted from https://www.rcampus.com/rubricshowc.cfm?sp=yes&code=N4AA82&.
REFERENCES
Alagaran II, Jose Reuben Q. (2014). Media and Information Literacy, Empower the Discerning
Audiences. Manila, Abiva Publishing, p. 5-10.
Barriers to Communication. N.d. http://www.jmpcollege.org/Adminpanel/Admin
Upload/Studymaterial/BARRIERS %20TO%20COMMUNICATION-SEM%201.pdf. Date
Accessed: 07,July 2020
Communication process: https://open.lib.umn.edu/communication/chapter/1-2-the-communication
process/. Date Accessed:09,July 2020
Crossword Puzzle Maker.N.d. https://worksheets.theteacherscorner.net/make-your-
own/crossword/crossword.php
Gulam, Kamelia. N.d. Chapter: 2 Types of communication.https://www.uj.edu.sa/Files/1001210/
Subjects/Chapter%202%20Types%20of%20communication%20%20.pdf. Date Accessed:
07,July 2020
Introduction to communication. http://ioc.edu.my/images/demo/printedMaterial/OUMH1203.pdf . Date
Accessed:02,July 2020
Media, Technology and Communication. https://2012books.lardbucket.org/books/a-primer-on-
communication-studies/s15-media- technology-and-communica.html. Date Accessed:
08,July 2020
Meriam Webster. N.d. http://www.merriam-webster.com. Date Accessed:09,July 2020.
Pearson, J., & Nelson, P. (2000). An Introduction to Human Communication:Understanding and Sharing.
Boston: McGraw-Hill, p.6.
Opsdog.Com broadcast Media: Overview, Products & Services.Resources Designed to Support and I
mprove Broadcast Media Operations https://opsdog.com/industries/broadcast-media.
Date Accessed: 19, July, 2020.

Prepared by: BETHZAIDA A. RUIZ

Name of Writer

Noted by: LABERNE A. LADIGNON, JR

Division ICT Coordinator/ OIC EPS
 Activity 1.
1. A
2. B
3. C
4. B
5. A
6. C
7. D
8. D
9. B
10. B
Activity 2.
Communication Media Information
Nodding of Head Chat Messaging Emergency Hotline
Asking for Directions Resignation Letter Email Address
Phone Call Personal Computer Telephone Number
Text Message Satellite Radio School Address
Video Presentation Cellular phone Learners Registration Number
Activity 3. Crossword
Across Down
3. MIL 1. Communication
4. Channel 2. Non mediated
5. Media 3. Mediated
11. Receiver 6. New Media
12. Broadcast 7. Barrier
14. Interactive 8. Feedback
15. Print 9. Message
10. Information
13. Sender
Activity 4. Poster
1. Answers May Vary
KEY TO CORRECTIONS