11/12

Literacy
Quarter II/IV – Week 3
Deliberating the Implication
of Media and Information
to Individual and Society

CONTEXTUALIZED LEARNING ACTIVITY SHEETS

SCHOOLS DIVISION OF PUERTO PRINCESA CITY
ACADEMICS - Media and Information Literacy- Grade 11/12
Contextualized Learning Activity Sheets (CLAS)
Quarter II/IV - Week 3: Deliberating the Implication of Media and information to
Individual and Society
First Edition, 2021

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Published by the Schools Division of Puerto Princesa City

Development Team of the Contextualized Learning Activity Sheets

Writer: Riza B. Bacunga
Content Editor: Roger C. Janoras
Language Editor: Gerrah Mia Chang
Proofreader: Alexis Diosaban
Reviewer: Dennis M. Lucas PhD
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Layout Artist: Jenny C. Colo
Management Team:
Servillano A. Arzaga, CESO V, SDS
Loida P. Adornado PhD, ASDS
Cyril C. Serador PhD, CID Chief
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Sta. Monica Heights, Brgy. Sta. Monica, Puerto Princesa City
Telephone No.: (048) 434 9438
Email Address: puertoprincesa@deped.gov.ph
Learning Competency:

Discuss the implication of media and information to an individual and society.

Objectives:
1. Identify the impact of media positively and negatively; and
2. Explain how media affects an individual and society.

Directions: Read each question carefully and circle the correct answer.

1. The following are disadvantages of social media in business EXCEPT?

A. Inconsistency of product content and quality
B. Product advertisement
C. Product replication
D. Lack of personal connection to customers

2. Which of the following refers to persons that are involved in the use, analysis,
evaluation, and production of media and information?
A. Editors C. Media practitioners
B. People Media D. Online classroom teachers

3. Which of the following are people in media who underwent training in writing and
equipped with the fundamental and significant knowledge and strategies in writing
news and stories based on real events in the community?
A. Broadcast Journalist C. Print Journalist
B. Multimedia Journalists D. Photojournalists

4. The following are capabilities of media and information literate individuals EXCEPT?
A. Develop communication skills
B. Empower economic stability
C. Encourages personal and professional growth
D. Increase social media participation
5. What type of people as media refers to influential people which communicate the
messages they get from the mainstream media?
A. Opinion Leaders C. Social Journalism
B. Citizen Journalism D. Photojournalists

6. Which of the following people as media refers to an individual who can use modern
technology as means of communication like sharing information from newsworthy
events to other people?
A. Opinion leaders C. Social Journalism
B. Citizen Journalism D. Photojournalists

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 7. What type of people in media refers to individuals who are often seen on television,
giving us updates on the local, national, and world events? They are skilled not just
in journalism but also in public speaking.
A. Broadcast Journalist C. Print Journalist
B. Multimedia Journalists D. Photojournalists

8. Which type of people media refers to individuals who serve as channels of

information dissemination?
A. People As Media C. People Media
B. People In Media D. None of These
9. Which type of people media refers to individuals who manipulate the media behind
the lens and pens?
A. People As Media C. People Media
B. People In Media D. None of These
10. What type of people does media use text, audio, visual, multimedia, etc to spread
information and messages for the public?
A. People As Media C. People Media
B. People In Media D. None of These

Information is easily accessible at present time through the

use of different media platforms. Through media and
information, people become literate individual and greatly
influences the community.
A media literate person can decode, evaluate, analyze
and produce both printed and electronic media. The
fundamental objective of media literacy is the critical
autonomy relationship to all media. Media literacy training
range widely, including informed citizenship, aesthetic
appreciation and expression, social advocacy, self-esteem,
and consumer competence (Kotlay, 2011).
Below are the capabilities of media and information literate
individuals:
1. Attract greater opportunities and enhances the way of
living.
2. Promote awareness of the various dealings and activities that impact the community and
society as a whole.
3. Liberate minds and develop characters.
4. Increase political and social participation
5. Empower economic stability
6. Enhance business and career opportunities
7. Encourages personal and professional growth
8. Develop communication skills
9. Improved learning environment
10. Maximize more cohesive social units

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 In this age of information, being critical, careful, and sensitive is very important.
Being able to understand why and how information is made and accessed brings us to
completely recognizing and appreciating the people behind these media of different forms.
People Media refers to the persons that are involved in the use, analysis, evaluation,
and production of media and information.

TYPES OF PEOPLE MEDIA

People as Media
These are individuals who serve as channels of information dissemination. Before
they make use of writing essays, literature, and news to create artifacts. But with the advent
of technology and social media, people are now empowered to not just produce artifacts but
also evaluate, analyze, edit and give feedback to media artifact. They are the media itself.

Types of People as Media

 Opinion leaders - These are influential people that communicate the messages they
get from the mainstream media or higher positions in an organization and conveyed
these messages to certain individuals, especially those who can’t afford to directly
receive messages from the source. However, the messages they share are filtered, adding
their own opinion about the issue which invalidate the truthfulness of the original
information.
 Citizen Journalism - People from different age categories and from different walks of
life who can use modern technology as means of communication like sharing
information from newsworthy events to other people are considered to be doing
citizen journalism.
 Social Journalism - 21st century is all about maximizing the use of technology but
with critical judgment on how it should be manipulated. One product of technology
that creates a massive impact on society are the different Social Media platforms such
as Facebook, Twitter, Instagram, etc

People in Media
These are the people who manipulate the media behind the lens and pens. They use
text, audio, visual, multimedia, etc to spread information and messages for the public.

Types of People in Media

 Multimedia Journalists - They are the ones who have abilities in accessing, evaluating,
and producing information using several forms of media. Mostly, they make use of
social networking sites to connect to the masses for easy and wider dissemination of
their reliable news stories.
 Print Journalists - These are people who underwent training in journalism writing.
Equipped with the fundamental and significant knowledge and strategies in writing
news and stories based on real events in the community; written for the people in
the community. They generally report in newspapers and magazines.
 Broadcast Journalists - They are who we often see on television, giving us updates on
the local, national, and world events. They are skilled not just in journalism but also
in public speaking.
 Photojournalists - They are physically and emotionally attached to their high-end
cameras which they use to capture important scenes and events from the surroundings
which carry with it stories that give impact to the society as a whole.

THE IMPACT OF MEDIA AND INFORMATION ON AN INDIVIDUAL AND SOCIETY

Media and information bring change when old practices and equipment are changed and
new, better, and more efficient means are being used. Media plays an important role in
communicating this change. By giving the necessary information, and sometimes skills,
media can help bring about this change. Media like television can demonstrate and show
how things work. You would have seen on television how a certain dish is cooked using
modern kitchen equipment.
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Made the World Smaller and Closer
The speed of media has resulted in bringing people across the world closer. Let us
take an example. When you watch a cricket match between India and another country in
England, Australia, or New Zealand, live on television, you feel you are part of the crowd in
that stadium. Events, happy or sad, happening anywhere can be seen live. Sometimes we
feel that the entire world is one big family. You might have heard the term “global village”.
It means that the whole world is shrinking and becoming a village. Wherever we go to any
part of the world, we see the same products such as soft drinks, television, washing
machine, refrigerator, etc., and the same type of advertisements. Similarly, the world wide
web and internet have brought people and countries much closer.

Media on Commerce
Media or social media are used by the consumer industry to inform people about
their products and services through advertising. Without advertisement, the public will not
know about various products (ranging from soup to oil, television sets to cars) and services
(banking, insurance, hospitals, etc.) that are available in the market as well as their prices.
Thus media help the industries and consumers

Media on Education (Training and Development)

Blog, wikis, LinkedIn, Twitter, Facebook, podcast, vodcasts, etc are now common
tools for learning in many education institutions. Social media has contributed to the
increase in long-distance online learning.

THE FLIPSIDE
 A new study from researches claims that one in five U.S adults gets their political
news primarily through social media. The study also finds that those who do get their
political news primarily through social media tend to be less informed and more likely
exposed to unproven claims than people who get their news from traditional news.

 Social media evolve rapidly almost a quarter of the world’s population is now on
Facebook. Social media slowly killing real activism and media activism bring an
increased awareness about the societal issue, questions remain as to whether this
awareness is translating into real change. Some argue that social sharing has encouraged
people to use computers and mobile phones to express their concerns on social issues
without actually having to engage actively with the campaign in real life. Their support
is limited to pressing the like button or sharing content

 On commerce or e-commerce, a low number of social shares can lead to negative social
proof and destroy business credibility.

 In Online learning, cheating and lack of privacy are an issue but this has not deterred
social platforms from being used in education.

 In a relationship, one of the effects of social media is encouraging people to form and
cherish “social media friendship” over actual friendship. The term friend as used on
social media is a weak shadow of traditional friendship. Real friends know each other,
frequently interact face to face, and have a personal bond.

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The overall impact of Social Sector Political Sector Economic Sector
Media and Ex. Greater Facilitates political Influences market trends and
Information on the community participation its competitiveness in the
society involvement market

The overall impact of Education Aspect Personal Aspect Professional Aspect

Media and Facilitates research studies Influences beliefs and Provides innovations and it
Information on an and learning lifestyle develops professional
individual development

I found this activity a little challenging but I still manage to answer.

Media and information help me learn new things, grow as a person, have fun, talk with others, and make choices,
but they can also change how I think.

Access to Distance Global

Information Learning Collaboration

Distractions Being Digital

reliable Divide

Yes, by improving how people understand and use media and information can help
them make better choices and be safer online.

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 Let’s Do More
ACTIVITY 1

Directions: Analyze the picture below and answer the given questions.

1. What is the message presented by the image given?

You can influence someone on social media by making or
Submitting petitions.

2. Is this scenario observable today? Why or why not?

Yes, because they are some bills in the congress that is being talked
and making some online petitions.

(Source: “the major impact of social media “,Accessed December 27, 2020. https://
www.google.com/amp/s/www.simplilearn.com/real-impact-social-media-
article/ amp)

3. Would such be beneficial to the community? Why?

Yes, because if you’re petitioning on the right side the people in the community can have some benefits on it.

Directions: Write the similarities of People As Media and People In Media on the
space provided below.

SIMILARITIES
Similarities between People as Media and
People in Media:

Both serve as channels for spreading

information and messages to the public,
PEOPLE PEOPLE
AS whether through personal communication
IN
MEDIA or professional platforms, utilizing various MEDIA
forms of media such as writing, social

media, broadcasting, or photography to

convey stories and news that impact

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 CRITERIA GUIDE WEAK FAIR GOOD VERY GOOD
QUESTIONS 7 8 9 10
Did the student
Self- deliberate
awareness reflection and
shows awareness.
Did the reflection
Levels of provide insight into
learning personal goals and
levels of learning.
Did the student
shows full
knowledge about
Content the subject? Did
the content explain
and illustrate
important points?

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 Title: The Impact of Media on Our Daily Lives

In our modern world, media is everywhere, shaping the way we live in countless ways. From influencing our purchasing
decisions to shaping our social interactions, political views, and educational pursuits, the impact of media on our daily lives
cannot be overstated.

Media, especially advertisements, constantly bombard us with messages about what to buy and where to buy it. These
messages play a significant role in shaping our consumer behavior, influencing what we spend our money on. While this
helps businesses thrive and creates job opportunities, it also contributes to widening economic disparities, as those with
the means to afford extensive advertising campaigns gain a competitive edge.

Social media platforms like Facebook, Instagram, and Twitter have revolutionized how we connect with others. These
platforms enable us to share our thoughts, experiences, and opinions with a wide audience, fostering virtual communities
and enabling us to support causes we care about. However, the excessive use of social media can sometimes lead to
feelings of loneliness and isolation, as virtual interactions may not fully substitute for real-world connections.

Media serves as a primary source of information and analysis when it comes to politics. News outlets and social media
platforms keep us updated on political events and developments, shaping our understanding of the world around us.
However, not all information presented to us is accurate or unbiased. Biases in reporting and the dissemination of
misinformation can lead to polarization and distrust among citizens, ultimately undermining the democratic process.

The rise of the internet has revolutionized how we access knowledge and learning resources. Online platforms offer a
wealth of educational materials, including videos, articles, and courses, providing opportunities for lifelong learning and
skill development. However, the abundance of information available online also poses challenges, as misinformation and
unreliable sources can mislead learners and undermine the pursuit of knowledge.

To sum it up, media wields considerable influence over our economic choices, social interactions, political engagement,
and educational endeavors. While it brings about numerous benefits, such as connectivity and access to information, it is
imperative to approach media consumption with critical discernment. By questioning the information presented to us and
seeking out diverse perspectives, we can navigate the complexities of the media landscape more effectively and make
informed decisions that shape our individual and collective futures.

Directions: Read each question carefully and circle the correct answer.
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1. Which of the following people as media refers to an individual who can use modern
technology as means of communication like sharing information from newsworthy events to
other people?
A. Opinion leaders B. Social Journalism
C. Citizen Journalism D. Photojournalists

2. What type of people in media refers to individuals who are often seen on television, giving us
updates on the local, national, and world events? They are skilled not just in journalism but
also in public speaking.
A. Broadcast Journalist B. Print Journalist
C. Multimedia Journalists D. Photojournalists

3. Which type of people media refers to individuals who serve as channels of information
dissemination?
A. People As Media B. People Media
C. People In Media D. None of These

4. Which type of people media refers to individuals who manipulate the media behind the lens
and pens?
A. People As Media B. People Media
C. People In Media D. None of These

5. What type of people does media use text, audio, visual, multimedia, etc to spread information
and messages for the public?
A. People As Media B. People Media
C. People In Media D. None of These

6. The following are disadvantages of social media in business EXCEPT?

A. Inconsistency of product content and quality
B. Product advertisement
C. Product replication
D. Lack of personal connection to customers

7. Which of the following refers to persons that are involved in the use, analysis, evaluation,
and production of media and information?
A. Editors B. Media practitioners
C. People Media D. Online classroom teachers

8. Which of the following are people in media who underwent training in writing and equipped
with the fundamental and significant knowledge and strategies in writing news and stories
based on real events in the community?
A. Broadcast Journalist B. Print Journalist
C. Multimedia Journalists D. Photojournalists

9. The following are capabilities of media and information literate individuals EXCEPT?
A. Develop communication skills
B. Empower economic stability
C. Encourages personal and professional growth
D. Increase social media participation

10. What type of people as media refers to influential people which communicate the messages
they get from the mainstream media?
A. Opinion Leaders B. Social Journalism
C. Citizen Journalism D. Photojournalists

9
Website

Simplilearn,”the major impact of social media”. Accessed December 27, 2020.

https://www.google.com/amp/s/www.simplilearn.com/real-impact-social-
media-article/amp

Module

Suico, Junah Glece T., Media Literate Individual Module.Philippines:

Department of Education, Upper Balulang Cagayan De Oro City,2020.

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