McDonalds

Advertisement & Promotion

 Introduction
• McDonald's is the world's leading food service retailer and
largest chain of hamburger fast food restaurants.
• It is almost serving around 35000 restaurants in more than
120 countries around the world and almost 50 million
customers daily.
• McDonald's Pakistan currently operates 72 outlets across
24 major cities nationwide, serving millions of customers.
• Its franchise locations include Karachi, Lahore,
Faisalabad, Islamabad, Rawalpindi, Gujranwala,
Peshawar, Multan, Hyderabad, Quetta, Sargodha,
Bahawalpur, Sialkot, Sukkur, Sheikhupura, Rahim Yar
Khan, Dera Ghazi Khan, Gujrat, Sahiwal, Abbottabad and
Jhelum.
• The largest number of outlets is in Lahore, followed by
Karachi and Islamabad-Rawalpindi.
 Customer Value
Proposition
• Taste
• Variety
• Hygienic
• Competitive Pricing
• Free Home Delivery
 Advertisement
&
Promotion

• Advertisements are the most notable among McDonald’s

promotion tactics. The corporation uses TV, radio, print
media and online media for its advertisements.
• On the other hand, sales promotions are used to draw more
customers to the company’s restaurants. For example,
McDonald’s offers discount coupons and freebies for certain
products and product bundles, as a way of attracting more
consumers.
• McDonalds currently offering FREE DELIVERY SERVICE that
would definitely meet the customer need and persuade the
customer to place the order which in turn increase the sales.
 Advertisement
&
Promotion

• TVC
• Radio
• Print Media
• Billboards
• Social Media
 TVC BUDGET
• All TVC are calculated on the basis of per minute.
• For suppose our advertisement duration is 20 sec and we
want to display it after every 30 minutes in 24 hour so we
have to purchase 15 minutes. But for every hour of the
day cost changed.
• TVC cost us a lot like production cost, agency cost and TVC
cost too but it has many benefits for market your products.
• Few benefits of TVC are:
• It grab attention
• Frequency is essential
• Reaching a wide targeted audience
• Sight and sound together gives the best and long lasting
impact on customer mind.
• TVC boost sales very effectively.
 TVC BUDGET
(12 am to 12 pm)

Duration of TVC TVC Time Rate per Minute

20 Second 00:00 to 0:59 am Rs: 50,000/-

2:00 to 6:59 am Rs:8,750/-

7:00 to 7:59 am Rs: 20,000/-

8:00 to 11:59 am Rs: 30,000/-

 TVC BUDGET
(12 pm to 12 am)

Duration of TVC TVC Time Rate per Minute

20 Second 12:00 to 06:59 pm Rs: 30,000/-

7:00 to 07:59 pm Rs: 95,000/-

8:00 to 08:59 pm Rs: 165,000/-

9:00 to 09:59 pm Rs: 220,000/-

10:00 to 10:59 p Rs: 135,000/-

RADIO JINGLE
 RADIO BUDGET
Network Duration of Amount per
Commercial Station
Spots
FM-101 15 Seconds Rs:125/-
FM-93 30 Seconds Rs:250/-
FM-94 45 Seconds Rs:375/-
60 Seconds Rs:500/-

Note:
• All durations (for spots from FM Stations) are calculated on the basis of per minute
• FM-101: Islamabad / Karachi / Lahore / Peshawar / Quetta / Faisalabad / Hyderabad / Sialkot
/ Multan / Larkana / Mithi / Bitshah / Khairpur / Kohat / Bannu / Sargodha / Mirpur /
Bahawalpur
• FM-93: Rawalpindi / Karachi / Lahore / Multan / Hyderabad / Faisalabad / Muzaffarabad /
Mianwali / Gilgit / Gwadar / Abbottabad / Sakardu / Chitral.
• FM-94: Islamabad / Lahore / Karachi.
 PRINT MEDIA BUDGET

Daily Package
Size 27*4
Day Weekday
City Karachi
Ad type Color
Page No. 2
Newspaper Jang Newspaper
Cost 475,200
 PRINT MEDIA BUDGET
Weekend Package
Size 27*4
Day Sunday
City Karachi
Ad type Color
Page No. 2
Newspaper Jang Newspaper
Cost 548,100
 PRINT MEDIA BUDGET

Special Weekday Package

Size 27*4
Day Weekday
City Karachi
Ad type Color
Page No. 2
Newspaper Jang and The Newspaper
Cost 488,200
 BILLBOARD BUDGET
Monthly Package
Size 60 ft by 35 ft
Duration Per Month
City Karachi
Area 1 Gulshan e Iqbal
Cost 12 lac
Area 2 Defence
Cost 25 lac
 SOCIAL MEDIA BUDGET
Paid boosting of Facebook post/Paid ad on
YouTube

Prices depend on number of factors you choose such as:

Demographic Location
Age
Gender
Numbers of target audience
Duration of boosting
Detailed targeting via creating SEO
 Conclusion
• McDonald’s app is able to provide you with
upcoming promotion, event or product
information and/or provide certain
services including sales of products and
after sales services.

• McDonald’s has successfully used a

differential market segmentation strategy
by targeting the family unit, teenage,
children and now offering FREE DELIVERY
SERVICE that would definitely encourage
the customers to purchase more and more
...
THANK YOU