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in
 PROJECT SUMMARY

Objective

To gain maximum reach and publicity for the event to be conducted on Jan 21st of 2018 in Cochin.

Proposed Solution
The campaign has to be run in a short time span of 20 days and to get the most reach out of this
short time, we have to plan multiple methods of outdoor promotions to reach different categories
of people in the city.

We have prepared a sample budget and promotion strategy keeping in mind the requirement.

Please go through it and provide feedback if any.

Hoardings
Advantages:
By placing Boards at the Outskirts of Cochin, we will be able to reach out to people who come
to Cochin.
5 Hoardings to be placed at Aluva, Tripunthura, Paravur, Kundanoor and Vypin

Each will cost Rs. 18,000/- per 15 days.

Total Cost = Rs. 90,000/-

Paper Insert

Advantages:
By paper insert, we can reach out directly to 5 Lakh families in Cochin.

Copies = 3,00,000/-
Total Cost = Rs. 3,00,000/-
Notice Distribution

Advantages:
By distributing Notices at Churches will help us reach out to the target audiences directly.

No. of Churches = 200

Notice to be Distributed = 1,00,000
Total Cost = Rs. 1,50,000/-

Sunpack Boards

Advantages:
By placing Sunpack Boards nearby Churches will gives us continuous visibility to our programme.

Board Size = 1.5 Sq.ft x 1 Sq.ft

No. of Boards = 2000
Total Cost = Rs. 1,00,000/-

Online Promotion

Advantages:
We can reach right into the younger generation and the tech savvy older generation by promoting
the event through online. Its a cost effective way of capturing the attention of public.

Total Cost = Rs. 20,000/-

Lift Branding

Advantages:
By placing ads on Elevators of Apartments, we are reaching out to the Elite class of the society.

No.of Buildings = 60
No. of Flats = 3500
Total Cost = Rs. 70,000/-

Bus Branding

Advantages:
Another cost effective way of reaching the public who are out of home or are travelling.

No. of Buses = 5
Cost per Bus = Rs. 10,000/-
Total Cost = Rs. 50,000/-

TV Ads on News Channels

Advantages:
By placing ads in TV news channel while prime time news is being telecasted can reach out
to elder crowd, especially in a state like Kerala.

Slot Duration = 10 seconds

Total Seconds = 400 seconds
Total Cost = 3,00,000/-

CONCLUSION
The details provided above are true to the best of my knowledge. Please feel free to revert back
for any queries.

With Regards
RAJEEV THERODATH
CEO & Co-Founder
www.adveda.co.in

#69, 2nd Floor,

DD Corner Stone,
Kadavanthra,
Cochin - 682020

+91 97461 82962

+91 70128 28645
+91 99466 45333

info@adveda.co.in

www.adveda.co.in